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All Journal IJHCM (International Journal of Human Capital Management) Journal of Economic, Bussines and Accounting (COSTING) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) BUDGETING : Journal of Business, Management and Accounting INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ekonomi Service Management Triangle : Jurnal Manajemen Jasa JURNAL ECONOMINA Jurnal Buana Pengabdian Journal of Student Research Jurnal Ekonomika Manajemen Dan Bisnis Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service PENG: Jurnal Ekonomi dan Manajemen Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Optimal: Jurnal Ekonomi dan Manajemen
Uus Mohammad Darul Fadli
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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MODEL KEPUASAN KONSUMEN PADA PRODUK HAND SANITIZER DI MASA COVID-19 Syifa Pramudita Faddila; Netti Nurlenawati; Uus Mohammad Daril Fadli
Service Management Triangle: Jurnal Manajemen Jasa Vol 4 No 1 (2022): Service Management Triangle: Jurnal Manajemen Jasa
Publisher : Program Magister Manajemen Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.701 KB)

Abstract

Tujuan dari penelitian ini untuk (1) mengetahui kualitas produk, harga produk, emosional konsumen dan kepuasan konsumen produk hand sanitizer; (2) mengetahui hubungan kualitas, harga dan emosional konsumen pada produk hand sanitizer; (3) mengetahui pengaruh kualitas produk, harga produk, dan emosional konsumen terhadap kepuasan konsumen produk hand sanitizer buatan Fakultas Farmasi UBP Karawang baik parsial maupun simultan. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kuantitatif. Populasi sebanyak 224 orang dan sampel yang diambil sebanyak 70 orang. Hasil penelitian deskriptif menunjukkan bahwa mayoritas kualitas produk dalam katagori baik, harga tergolong murah, emosional konsumen memiliki kriteria sangat tinggi dan konsumen merasa sangat puas terhadap produk hand sanitizer Fakultas Farmasi. Hasil penelitian juga menunjukkan bahwa antar variabel kualitas produk, harga produk dan emosional konsumen memiliki korelasi yang kuat. Berdasarkan hasil analisis parsial, hanya variabel harga produk dan emosional konsumen yang mempengaruhi kepuasan konsumen. Secara simultan variabel kualitas produk, harga dan emosional konsumen berpengaruh secara signifikan terhadap kepuasan konsumen hand sanitizer buatan Fakultas Farmasi UBP Karawang. Diharapkan Fakultas Farmasi UBP Karawang dapat meningkatkan kualitas produk hand sanitizer sehingga dapat bersaing di pasaran, selain itu tingginya skor emosional konsumen dapat dimanfaatkan untuk mempromosikan produk hand sanitizer terutama melalui e-Wom.
Analysis of human capital lecturer factors in the process of achieving the vision of higher education Uus Mohammad Fadli; Citra Savitri; Budi Rismayadi
IJHCM (International Journal of Human Capital Management) Vol 6 No 1 (2022): (IJHCM) International Journal of Human Capital Management
Publisher : Program Studi S3 Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/IJHCM.06.01.5

Abstract

ABSTRACT The purpose of this study is to identify the factors that play a role in building Human Resources for Higher Education Lecturers and the process of their formation. This study uses a quantitative approach, collecting data using a questionnaire to 166 lecturers from higher education in Karawang Regency, West Java. Data analysis used factor analysis and dendogram analysis. The results of factor analysis showed that all indicators were analyzed from the basic components, moderators, supporters and outputs of Human Resources for Higher Education Lecturers. The results of the dendogram analysis inform that the process of forming the Human Capital for Higher Education Lecturers begins with educational activities and faculty skills. This research is still in the study of the identification of intellectual capital which is explained to individual university lecturers with a small sample area, so it is still necessary to develop the intellectual capital relationship of lecturers with other variables that reflect the university's business processes. The results of this study greatly contribute to explaining the potential of human capital as an intangible asset of higher education and the process of its formation, so that universities can understand how to develop lecturers' human capital so that its potential can be used for the development of higher education as a whole.
Penerapan Strategi Brand Equity Sebagai Identitas Produk Keripik Hendra Halim Saputra; Uus MD Fadli; Laras Ratu Khalida
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 1 (2022): August 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i1.2145

Abstract

Brand equity strategy is a strategy in developing appropriate, attractive and effective brand products. The purpose of this study is to explain the five strategic components of brand equity, namely the application of perceived quality strategy, brand awareness strategy, brand association strategy, brand loyalty strategy, and other proprietary strategies on Soulmate Banana chips which act as product identity and to differentiate them from chips. similar. The study was conducted using a qualitative approach and the data were analyzed using content analysis. Primary data obtained through interviews, observation and documentation. Interviews were conducted with the CEO of UMKM Sarana Snack (P) and 2 consumers (W1 and W2). Secondary data obtained through library research. The research was conducted on Soulmate Banana chips products located in Klari - Karawang. The results show that the brand equity strategy that has been applied to the Soulmate Banana chip product has been successful because the product offered is considered superior to product quality so that it gets a good response by the market as evidence of increasing its brand equity.
AN ANALYSIS OF EMPLOYEE SERVICE PERFORMANCE OF PT FUJI SEAT INDONESIA Mega Putra Atmana Negara; Uus MD Fadli; Enjang Suherman
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Employee service performance is one of the important factors to achieve company goals. Good service performance is needed so that the entire service process carried out by employees supports the achievement of the company's vision. Employees must be truly competent in their fields, able to serve optimally and be able to serve the needs of internal and external customers well. The purpose of this study is to explain the service performance of employees, both to superiors, subordinates, colleagues, and external customers at PT Fuji Seat Indonesia, by existing procedures in the company. It is hoped that the results of this study can evaluate the service performance of employees so far and can improve service performance in the future optimally. The research method uses a quantitative descriptive approach, the sample is 101 employees of PT Fuji Seat Indonesia, and primary data is collected through questionnaires. Furthermore, the data were analyzed using factor analysis. The results of the study indicate that the factors that affect the service performance of employees at PT Fuji Seat Indonesia consist of interpersonal impact factors with members of this factor, namely feelings of pleasure, leadership motivation, leadership appreciation, and completing work without waiting for orders; timeliness factor with the members of this factor is punctuality, time discipline level, service process, and load fulfillment; and the need for supervision factor with members of this factor, namely target achievement and leadership support
Analisis Peta Posisi Merek Smartphone Fahmi Farhan; Uus M.D Fadli; Enjang Suherman
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.1643

Abstract

Kota karawang merupakan kota yang sesuai dengan penelitian ini karena merupakan kota industry dan banyak pekerja yang sekaligus menjadi mahasiswa sehingga banyak konsumen yang memerlukan smartphone. Penelitian ini bertujuan untuk mengetahui peta merek smartphone Samsung, oppo, apple,xiaomi dan vivo dikalangan mahasiswa.  Teknik analisis data menggunakan analisis korespondensi dengan metode kuantitatif melalui pendekatan deskriptif dan verifikatif dengan metode pengambilan data menggunakan Teknik simple random sampling dan dalam menentukan sampel menggunakan rumus slovin dengan hasil sampel sebanyak 203 responden mahasiswa manajemen universitas buana perjuangan karawang sebagai pengguna smartphone. Teknik pengumpulan data menggunakan penyebaran angket(kuesioner) dan wawancara. Hasil penelitian menunjukkan bahwa smartphone Samsung menjadi smartphone dengan atribut citra merek melekat,hal ini menunjukan bahwa smartphone Samsung lebih menggunakan strategi pemasaran citra merek melekat pada konsumen. Smartphone oppo menjadi merek smartphone dengan keunggulan aplikasi yang legal, hal ini menunjukan bahwa strategi pemasaran oppo lebih mementingkan aplikasi yang legal. Smartphone apple dengan keunggulan strategi yang jelas, hal ini menunjukan Apple mempunyai strategi pemasaran yang jelas dibandingkan smartphone lainnya. Smartphone xiaomi memiliki keunggulan harga sesuai dengan kualitas, hal ini menunjukan bahwa Xiaomi strategi pemasaran menggunakan penyesuaian harga dengan kualitas dan smartphone vivo memiliki keunggulan dalam kemudahan informasi, hal ini menunjukan bahwa Vivo lebih mengungulkan strategi pemasaran melalui kemudahan informasi.
ANALISIS KOMPETENSI SDM DALAM MENINGKATKAN KINERJA FRANCHISE MIXUE DI KECAMATAN KLARI Erika Noviana Fairus; Uus Mohammad Darul Fadli
JURNAL ECONOMINA Vol. 2 No. 6 (2023): JURNAL ECONOMINA, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i6.597

Abstract

Kompetensi sumber daya manusia merupakan kemampuan dan karakteristik yang dimiliki seseorang berupa pengetahuan, keterampilan, dan sikap perilaku yang diperlukan dalam pelaksanaan tugas jabatanya dalam lingkungan pekerjaanya. Tujuan penelitian ini adalah untuk menganalisis kompetensi sumber daya manusia yakni knowledge, skills, self-concept, traits, dan motives berpengaruh terhadap kinerja karyawan pada Franchice Mixue di Kecamatan Klari. Berdasarkan hasil penelitian, secara parsial menunjukkan bahwa: 1) Kompetensi knowledge memberikan pengaruh yang signifikan terhadap kinerja karyawan; 2) Kompetensi skills memberikan pengaruh yang signifikan terhadap kinerja karyawan; 3) Kompetensi self-concept memberikan pengaruh yang signifikan terhadap kinerja karyawan; 4) Kompetensi traits memberikan pengaruh yang signifikan terhadap kinerja karyawan; 5) Kompetensi motives memberikan pengaruh yang signifikan terhadap kinerja karyawan. Secara simultan bahwa secara bersama-sama yakni knowledge, skills, self-concept, traits, dan motives berpengaruh terhadap kinerja karyawan pada Franchice Mixue di Kecamatan Klari.
ANALISIS PELAKSANAAN PROGRAM PELATIHAN PENGEMBANGAN SUMBERDAYA MANUSIA PADA PT PUPUK KUJANG CIKAMPEK Diana Luthfiyyah Salsabila; Uus Mohammad Darul Fadli
JURNAL ECONOMINA Vol. 2 No. 6 (2023): JURNAL ECONOMINA, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i6.598

Abstract

Penelitian ini bertujuan untuk menganalisis pelaksanaan program pelatihan pengembangan sumber daya manusia yang dilakukan oleh PT Pupuk Kujang Cikampek. Program pelatihan yang efektif dan terarah menjadi faktor penting dalam meningkatkan kemampuan karyawan dan mendukung keberhasilan perusahaan di era persaingan yang semakin ketat. Dalam konteks PT Pupuk Kujang Cikampek, perusahaan berkomitmen untuk mengembangkan sumber daya manusia melalui program pelatihan yang berkelanjutan. Menggunakan pendekatan kualitatif dengan metode pengumpulan data melalui wawancara, observasi langsung, dan studi dokumen terkait program pelatihan yang telah dilaksanakan. Peserta penelitian meliputi manajemen perusahaan, staf pelatihan, dan karyawan yang telah mengikuti program pelatihan. Hasil penelitian menunjukkan bahwa PT Pupuk Kujang Cikampek telah menunjukkan komitmen yang kuat terhadap pengembangan sumber daya manusia melalui berbagai program pelatihan. Programprogram ini meliputi pelatihan teknis, pelatihan manajemen, pelatihan kepemimpinan, dan pengembangan keterampilan lainnya yang sesuai dengan kebutuhan organisasi. Namun, terdapat beberapa tantangan yang dihadapi dalam pelaksanaan program pelatihan. Kurangnya evaluasi yang terencana dan terukur menjadi salah satu kelemahan yang ditemukan. Evaluasi yang tepat dapat membantu perusahaan dalam memahami sejauh mana program pelatihan mencapai tujuannya dan memperbaiki kelemahan yang ada. Ada kebutuhan untuk memastikan bahwa karyawan dapat menerapkan pengetahuan dan keterampilan yang diperoleh dalam situasi kerja. Penelitian ini diharapkan dapat memberikan kontribusi dalam meningkatkan efektivitas program pelatihan pengembangan sumber daya manusia di PT Pupuk Kujang Cikampek serta memberikan wawasan bagi perusahaan lain yang tertarik untuk meningkatkan pengembangan sumber daya manusia mereka. Dengan demikian, perusahaan dapat mengoptimalkan potensi karyawan dan mencapai keunggulan kompetitif dalam industri yang semakin kompetitif.
ANALISIS KOMPETENSI KARYAWAN JNE KARAWANG Helma Laila Putri; Uus Mohammad Darul Fadli
JURNAL ECONOMINA Vol. 2 No. 6 (2023): JURNAL ECONOMINA, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i6.609

Abstract

Tujuan penelitian ini adalah untuk menganalisis kompetensi sumber daya manusia yakni knowledge, skills, self-concept, traits, dan motives pada karyawan JNE Karawang. Berdasarkan hasil penelitian, secara parsial menunjukkan bahwa: 1) Kompetensi knowledge memberikan pengaruh yang signifikan terhadap kinerja karyawan; 2) Kompetensi skills memberikan pengaruh yang signifikan terhadap kinerja karyawan; 3) Kompetensi self-concept memberikan pengaruh yang signifikan terhadap kinerja karyawan; 4) Kompetensi traits memberikan pengaruh yang signifikan terhadap kinerja karyawan; 5) Kompetensi motives memberikan pengaruh yang signifikan terhadap kinerja karyawan. Secara simultan bahwa secara bersama-sama yakni knowledge, skills, self-concept, traits, dan motives pada karyawan JNE Karawang.
Strategi Rekrutment Tenaga Kerja Freelance di CV Fajar Duta Kreasindo Barkah Ibnu Romadon; Uus MD Fadli
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 5 (2023): Juni
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Travel Agency is a service business that provides organizing and coordinating services for all needs related to tourist events. Tourism is a travel activity carried out by a person or group of people by visiting certain places for recreational purposes, personal development, or studying the uniqueness of the tourist attractions visited in a temporary period. Travel Agency aims to help potential customers to determine travel and fulfill their various desires. This research uses descriptive and qualitative research methods. The descriptive method is used to present systematic and accurate facts and events regarding the nature of the population. In this study, the authors were directly involved in the field to collect data and carry out data analysis which produced information in the form of written or spoken words from the respondents and the observed behavior. The strategy for recruiting freelance workers in the field of travel agent services at CV Fajar Duta Kreasindo needs to be done carefully to get a workforce that fits the company's needs. In this discussion, we have identified several strategies that can be implemented, including building networks with related parties, creating clear job descriptions and qualifications, using online filling platforms, adopting tests and selection interviews, and verifying references and work experience.
Analisis Perilaku Kerja Pegawai Kelurahan Nagasari Karawang Apriyanti A; Uus MD Fadli
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

The development of statistics has a role to provide accurate results on work behavior in managing its resources. Work behavior is very important, because it is part of a person's function involved in an action which is a response or reaction to a stimulus. The purpose of this study is to analyze the work behavior of employees when working and serving the Nagasari village community and realigning the vision and mission of employee performance so that they can realize the ideals of Nagasari village. This study used a qualitative approach with descriptive methods, in conducting this research using survey techniques (observation or direct field work) and interview techniques, interviews were conducted to obtain problems from a number of informants consisting of 8 Nagasari sub-district employees. The results achieved from this study can improve the work behavior of Nagasari sub-district employees. It can be concluded that the Nagasari sub-district is quite good in work behavior and the employees have carried out work-related obligations. As for things that can be used as input for the Nagasari sub-district office, namely the importance of increasing employee capabilities through an analysis of the work behavior of Nagasari sub-district employees contained in the sub-district program.
Co-Authors Absah Aenul Basor Ade Fahrurozi Adinda Tria Monalisa Aditya Kameswara Aditya Wisnu Ardhana Ahmad Hidayat Permana Ahmad Syifaq Mushoffa Alia Candra Devi Anti Riyanti Apay Safari Apriyanti A Apriyanti Apriyanti Asep Irawan Audrey Alya Fahzira Aura Aulia Ayu Anisa Barkah Ibnu Romadon Cahyana Cahyana Citra Savitri Dani Nugraha Dani Nugraha Davyna Salsabila Dede Akbar Ramadhan Dendy Barqah Desi Fitriani Diana Luthfiyyah Salsabila Diktia Nurfadilah Enjang Suherman Erika Noviana Fairus Ery Rosmawati Fahmi Farhan Fajar Ahmad Prasetyo Firman Ahmad Riyanto Hafsari Prabhamanik Faddila Helma Laila Putri Hendra Halim Saputra Herlina Yunita Huda Saepul Anwar Intan Sekar Sari Irvan Lismana Jaenul Hikmat Jumadi Jumadi Laras Ratu Khalida Laras Ratu Khalida Laras Ratu Khalida Lia Awalia Linda Sari Lutfi Faujiah Mawa Syahputri Mega Putra Atmana Negara Meyke Kurniawati Mila Sari Nurasyiah Mochamad Alfi Apriansyah Mohammad Irfan Septiawan Muhamad Mahzar Alam Muhammad Diaz Munandar Muhammad Suhada Netti Nurlenawati Nur Ula Endah Fauziah Peni Eriyati Putri Fauziah Sri Indrapura Raras Ratu Khalida Rianita Nurani Lindasari Rina Rosada Rismayadi, Budi Rizqa Aulia Islami Rohmah Rohmah Rostiani Saepul Anwar Sandra Septiyan Yufi Sarinah Sarinah Silfana Herman Siti Annisa Siti Dita Pratiwi Siva Alfian Marra Sri Damaianti Rahmat Sugiana Sri Dewi Rahmawati Efendi Syafira Alaina Syifa Pramudita Faddila Vieka Nurlita Fachyumi Vina Lingga Virgita Widie Triana Martha Wilda Nur Fatimah Windi Septiyani Yugi Primacipta