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All Journal IJHCM (International Journal of Human Capital Management) Journal of Economic, Bussines and Accounting (COSTING) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) BUDGETING : Journal of Business, Management and Accounting Jurnal Ekonomi Service Management Triangle : Jurnal Manajemen Jasa Journal of Management and Social Sciences Journal of Student Research Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Uus Mohammad Darul Fadli
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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MODEL KEPUASAN KONSUMEN PADA PRODUK HAND SANITIZER DI MASA COVID-19 Syifa Pramudita Faddila; Netti Nurlenawati; Uus Mohammad Daril Fadli
Service Management Triangle: Jurnal Manajemen Jasa Vol 4 No 1 (2022): Service Management Triangle: Jurnal Manajemen Jasa
Publisher : Program Magister Manajemen Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.701 KB)

Abstract

Tujuan dari penelitian ini untuk (1) mengetahui kualitas produk, harga produk, emosional konsumen dan kepuasan konsumen produk hand sanitizer; (2) mengetahui hubungan kualitas, harga dan emosional konsumen pada produk hand sanitizer; (3) mengetahui pengaruh kualitas produk, harga produk, dan emosional konsumen terhadap kepuasan konsumen produk hand sanitizer buatan Fakultas Farmasi UBP Karawang baik parsial maupun simultan. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kuantitatif. Populasi sebanyak 224 orang dan sampel yang diambil sebanyak 70 orang. Hasil penelitian deskriptif menunjukkan bahwa mayoritas kualitas produk dalam katagori baik, harga tergolong murah, emosional konsumen memiliki kriteria sangat tinggi dan konsumen merasa sangat puas terhadap produk hand sanitizer Fakultas Farmasi. Hasil penelitian juga menunjukkan bahwa antar variabel kualitas produk, harga produk dan emosional konsumen memiliki korelasi yang kuat. Berdasarkan hasil analisis parsial, hanya variabel harga produk dan emosional konsumen yang mempengaruhi kepuasan konsumen. Secara simultan variabel kualitas produk, harga dan emosional konsumen berpengaruh secara signifikan terhadap kepuasan konsumen hand sanitizer buatan Fakultas Farmasi UBP Karawang. Diharapkan Fakultas Farmasi UBP Karawang dapat meningkatkan kualitas produk hand sanitizer sehingga dapat bersaing di pasaran, selain itu tingginya skor emosional konsumen dapat dimanfaatkan untuk mempromosikan produk hand sanitizer terutama melalui e-Wom.
Analysis of human capital lecturer factors in the process of achieving the vision of higher education Uus Mohammad Fadli; Citra Savitri; Budi Rismayadi
IJHCM (International Journal of Human Capital Management) Vol 6 No 1 (2022): (IJHCM) International Journal of Human Capital Management
Publisher : Program Studi S3 Ilmu Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/IJHCM.06.01.5

Abstract

ABSTRACT The purpose of this study is to identify the factors that play a role in building Human Resources for Higher Education Lecturers and the process of their formation. This study uses a quantitative approach, collecting data using a questionnaire to 166 lecturers from higher education in Karawang Regency, West Java. Data analysis used factor analysis and dendogram analysis. The results of factor analysis showed that all indicators were analyzed from the basic components, moderators, supporters and outputs of Human Resources for Higher Education Lecturers. The results of the dendogram analysis inform that the process of forming the Human Capital for Higher Education Lecturers begins with educational activities and faculty skills. This research is still in the study of the identification of intellectual capital which is explained to individual university lecturers with a small sample area, so it is still necessary to develop the intellectual capital relationship of lecturers with other variables that reflect the university's business processes. The results of this study greatly contribute to explaining the potential of human capital as an intangible asset of higher education and the process of its formation, so that universities can understand how to develop lecturers' human capital so that its potential can be used for the development of higher education as a whole.
Penerapan Strategi Brand Equity Sebagai Identitas Produk Keripik Hendra Halim Saputra; Uus MD Fadli; Laras Ratu Khalida
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 1 (2022): August 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i1.2145

Abstract

Brand equity strategy is a strategy in developing appropriate, attractive and effective brand products. The purpose of this study is to explain the five strategic components of brand equity, namely the application of perceived quality strategy, brand awareness strategy, brand association strategy, brand loyalty strategy, and other proprietary strategies on Soulmate Banana chips which act as product identity and to differentiate them from chips. similar. The study was conducted using a qualitative approach and the data were analyzed using content analysis. Primary data obtained through interviews, observation and documentation. Interviews were conducted with the CEO of UMKM Sarana Snack (P) and 2 consumers (W1 and W2). Secondary data obtained through library research. The research was conducted on Soulmate Banana chips products located in Klari - Karawang. The results show that the brand equity strategy that has been applied to the Soulmate Banana chip product has been successful because the product offered is considered superior to product quality so that it gets a good response by the market as evidence of increasing its brand equity.
AN ANALYSIS OF EMPLOYEE SERVICE PERFORMANCE OF PT FUJI SEAT INDONESIA Mega Putra Atmana Negara; Uus MD Fadli; Enjang Suherman
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Employee service performance is one of the important factors to achieve company goals. Good service performance is needed so that the entire service process carried out by employees supports the achievement of the company's vision. Employees must be truly competent in their fields, able to serve optimally and be able to serve the needs of internal and external customers well. The purpose of this study is to explain the service performance of employees, both to superiors, subordinates, colleagues, and external customers at PT Fuji Seat Indonesia, by existing procedures in the company. It is hoped that the results of this study can evaluate the service performance of employees so far and can improve service performance in the future optimally. The research method uses a quantitative descriptive approach, the sample is 101 employees of PT Fuji Seat Indonesia, and primary data is collected through questionnaires. Furthermore, the data were analyzed using factor analysis. The results of the study indicate that the factors that affect the service performance of employees at PT Fuji Seat Indonesia consist of interpersonal impact factors with members of this factor, namely feelings of pleasure, leadership motivation, leadership appreciation, and completing work without waiting for orders; timeliness factor with the members of this factor is punctuality, time discipline level, service process, and load fulfillment; and the need for supervision factor with members of this factor, namely target achievement and leadership support
Analisis Peta Posisi Merek Smartphone Fahmi Farhan; Uus M.D Fadli; Enjang Suherman
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.1643

Abstract

Kota karawang merupakan kota yang sesuai dengan penelitian ini karena merupakan kota industry dan banyak pekerja yang sekaligus menjadi mahasiswa sehingga banyak konsumen yang memerlukan smartphone. Penelitian ini bertujuan untuk mengetahui peta merek smartphone Samsung, oppo, apple,xiaomi dan vivo dikalangan mahasiswa.  Teknik analisis data menggunakan analisis korespondensi dengan metode kuantitatif melalui pendekatan deskriptif dan verifikatif dengan metode pengambilan data menggunakan Teknik simple random sampling dan dalam menentukan sampel menggunakan rumus slovin dengan hasil sampel sebanyak 203 responden mahasiswa manajemen universitas buana perjuangan karawang sebagai pengguna smartphone. Teknik pengumpulan data menggunakan penyebaran angket(kuesioner) dan wawancara. Hasil penelitian menunjukkan bahwa smartphone Samsung menjadi smartphone dengan atribut citra merek melekat,hal ini menunjukan bahwa smartphone Samsung lebih menggunakan strategi pemasaran citra merek melekat pada konsumen. Smartphone oppo menjadi merek smartphone dengan keunggulan aplikasi yang legal, hal ini menunjukan bahwa strategi pemasaran oppo lebih mementingkan aplikasi yang legal. Smartphone apple dengan keunggulan strategi yang jelas, hal ini menunjukan Apple mempunyai strategi pemasaran yang jelas dibandingkan smartphone lainnya. Smartphone xiaomi memiliki keunggulan harga sesuai dengan kualitas, hal ini menunjukan bahwa Xiaomi strategi pemasaran menggunakan penyesuaian harga dengan kualitas dan smartphone vivo memiliki keunggulan dalam kemudahan informasi, hal ini menunjukan bahwa Vivo lebih mengungulkan strategi pemasaran melalui kemudahan informasi.
Strategi Rekrutment Tenaga Kerja Freelance di CV Fajar Duta Kreasindo Barkah Ibnu Romadon; Uus MD Fadli
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 5 (2023): Juni
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Travel Agency is a service business that provides organizing and coordinating services for all needs related to tourist events. Tourism is a travel activity carried out by a person or group of people by visiting certain places for recreational purposes, personal development, or studying the uniqueness of the tourist attractions visited in a temporary period. Travel Agency aims to help potential customers to determine travel and fulfill their various desires. This research uses descriptive and qualitative research methods. The descriptive method is used to present systematic and accurate facts and events regarding the nature of the population. In this study, the authors were directly involved in the field to collect data and carry out data analysis which produced information in the form of written or spoken words from the respondents and the observed behavior. The strategy for recruiting freelance workers in the field of travel agent services at CV Fajar Duta Kreasindo needs to be done carefully to get a workforce that fits the company's needs. In this discussion, we have identified several strategies that can be implemented, including building networks with related parties, creating clear job descriptions and qualifications, using online filling platforms, adopting tests and selection interviews, and verifying references and work experience.
PENGGUNAAN WEBSITE SIPMEN PADA PENILAIAN KINERJA PEGAWAI BADAN PUSAT STATISTIK KABUPATEN KARAWANG Aditya Wisnu Ardhana; Uus Muhammad Darul Fadli
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.376

Abstract

Dalam suatu target yang telah ditentukan, perlu ditetapkan penilaian sebagai bentuk perhatian terhadap kinerja para karyawan karena di saat yang bersamaan karyawan memerlukan penilaian tersebut sebagai umpan baliknya. Kinerja karyawan bisa dicapai oleh kelompok atau individu dalam suatu perusahaan secara kualitatif atau kuantitatif. Karena adanya bukti yang menunjukan bahwa penggunaan website sistem informasi pengelolaan dokumen (SIPMEN) juga memiliki peranan yang signifikan dalam kinerja karyawan dengan mengelola seluruh data pegawai dan melakukan evaluasi penilaian terhadap capaian kinerja pegawai Badan Pusat Statistik Kabupaten Karawang yang tersistem dan sangat efektif untuk mendata kinerja pegawai di BPS Karawang agar tidak banyak menghabiskan waktu dalam memproses Capaian Kinerja Pegawai. Penelitian ini menggunakan metode kualitatif. Penelitian ini dilakukan pada Kantor Badan Pusat Statistik Kabupaten Karawang, di Jl. Cakradireja No.36, Nagasari, Kec. Karawang Barat, Karawang, Jawa Barat. Sumber data yang digunakan adalah sumber data primer melalui wawancara dengan para informan yang telah ditentukan sebelumnya. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis interaktif. Pembahasan penilaian kinerja pada hasil kerja dan kehadiran memiliki cakupan mencapai 90% (cukup) karena adanya beberapa kendala yang dihadapi, jika melihat indikator lainnya, memiliki tingkat kinerja mencapai 100% (Baik). Hal ini disebabkan oleh ketersediaan dan kelengkapan yang telah memudahkan pelaksanaan prosesnya. Kesimpulan dari penelitian ini yaitu penulis mendapatkan pengetahuan serta wawasan baru mengenai penilaian kinerja pada karyawan Badan Pusat Statistik Kabupaten Karawang. Penulis juga dapat mengetahui proses penilaian kinerja hingga melakukan evaluasi kinerja kerja baik secara internal maupun dengan eksternal. Terdapat beberapa saran seperti mempercepat evaluasi pada kendala.
Analisis Perilaku Kerja Pegawai Kelurahan Nagasari Karawang Apriyanti A; Uus MD Fadli
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

The development of statistics has a role to provide accurate results on work behavior in managing its resources. Work behavior is very important, because it is part of a person's function involved in an action which is a response or reaction to a stimulus. The purpose of this study is to analyze the work behavior of employees when working and serving the Nagasari village community and realigning the vision and mission of employee performance so that they can realize the ideals of Nagasari village. This study used a qualitative approach with descriptive methods, in conducting this research using survey techniques (observation or direct field work) and interview techniques, interviews were conducted to obtain problems from a number of informants consisting of 8 Nagasari sub-district employees. The results achieved from this study can improve the work behavior of Nagasari sub-district employees. It can be concluded that the Nagasari sub-district is quite good in work behavior and the employees have carried out work-related obligations. As for things that can be used as input for the Nagasari sub-district office, namely the importance of increasing employee capabilities through an analysis of the work behavior of Nagasari sub-district employees contained in the sub-district program.
Implementasi Tugas dan Tanggung Jawab Kanit Reskrim Dalam Meningkatkan Kinerja Anggota Reskrim Pada Polsek Karawang Kota Meyke Kurniawati; Uus MD Fadli
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

This research is to find out to what extent the Duties and Responsibilities of the Criminal Investigation Unit in Improving the Performance of Criminal Investigations at the Karawang City Police. This study uses an observative approach. The population in this study is to solve the problem of the ability of the personnel themselves, it is still found that investigators do not yet have SKACP certificates (investigator competency certificates). Observative method by proving into place directly. The results of this study indicate that there is a lack of ability of Criminal Investigation personnel in investigations, so training must be given so that their work results are maximized. The results show that many agree that holding training for investigators in members of the Criminal Investigation Unit has a positive influence on the duties and responsibilities of the Criminal Investigation Unit.
Motivasi Mahasiswa Memasuki Dunia Kerja Pada Program Studi Manajemen Angkatan 2019 Universitas Buana Perjuangan Karawang Nur Ula Endah Fauziah; Uus Mohammad Darul Fadli; Laras Ratu Khalida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.2565

Abstract

Tujuan penelitian ini untuk menjelaskan faktor-faktor yang berkontribusi dalam memotivasi mahasiswa memasuki dunia kerja. Penelitian menggunakan pendekatan deskriptif kuantitatif. Populasi sebanyak 368 mahasiswa angkatan 2019 Program Studi Manajemen Fakultas Ekonomi dan Bisnis pada Universitas Buana Perjuangan Karawang. Sampel di ambil secara simple random sampling sebanyak 162 mahasiswa. Data diperoleh dengan kuesioner berskala Likert disebarkan menggunakan google form. Metode analisis data menggunakan Confirmatory Factor Analysis (CFA) dengan menggunakan alat bantu SPSS versi 26. Hasil analisis menunjukan bahwa komponen yang terbentuk dari motivasi mahasiswa memasuki dunia kerja terdiri dari 7 kelompok yaitu faktor Harapan dan Cita-cita, Peningkatan kemampuan, Keinginan dan Keluarga, Dorongan untuk Bekerja, Penghargaan dan Lingkungan, Kebutuhan Karir, Menyelesaikan Pendidikan Sarjana.
Co-Authors Absah Aenul Basor Aditya Wisnu Ardhana Ahmad Hidayat Permana Ahmad Syifaq Mushoffa Alia Candra Devi Anti Riyanti Apay Safari Apriyanti A Apriyanti Apriyanti Asep Irawan Audrey Alya Fahzira Ayu Anisa Barkah Ibnu Romadon Cahyana Cahyana Citra Savitri Dani Nugraha Dani Nugraha Dede Akbar Ramadhan Diana Luthfiyyah Salsabila Enjang Suherman Erika Noviana Fairus Fahmi Farhan Firman Ahmad Riyanto Helma Laila Putri Hendra Halim Saputra Intan Sekar Sari Jaenul Hikmat Jumadi Jumadi Laras Ratu Khalida Laras Ratu Khalida Laras Ratu Khalida Linda Sari Lutfi Faujiah Mega Putra Atmana Negara Meyke Kurniawati Mila Sari Nurasyiah Mila Ushwatun Hasanah Mohammad Irfan Septiawan Muhamad Mahzar Alam Muhammad Diaz Munandar Netti Nurlenawati Nur Ula Endah Fauziah Peni Eriyati Putri Fauziah Sri Indrapura Raras Ratu Khalida Rina Rosada Rio Firmansyah Rismayadi, Budi Rizqa Aulia Islami Saepul Anwar Sarinah Sarinah Silfana Herman Siva Alfian Marra Sri Damaianti Rahmat Sugiana Sri Dewi Rahmawati Efendi Syifa Pramudita Faddila Vieka Nurlita Fachyumi Vina Lingga Virgita