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All Journal At-Taradhi: Jurnal Studi Ekonomi Jurnal Pariwisata Terapan Palakka : Media and Islamic Coummunication Hut Publication Business and Management
putri ayu hidayatur rafiqoh
Lambung Mangkurat University
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Communication of South Kalimantan Shari'ah Bank branch of Kayutangi In Attracting Customers' Interests putri ayu hidayatur rafiqoh
At-Taradhi Jurnal Studi Ekonomi Vol 11, No 1 (2020)
Publisher : Islamic Economics and Business Faculty of UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/at-taradhi.v11i1.3555

Abstract

Marketing communication is a marketing activity that aims to inform about a product or service offered by a persuasive company to prospective buyers or consumers. Banking competition that is enlivened by conventional banks and Islamic banks makes consumers have many choices to invest. Marketing communication is needed because with marketing communication, it is expected that there are three changes (knowledge, attitude, and desired action). The South Kalimantan Shari'ah Bank Kayutangi conducts sales promotions by conducting field outreach to various agencies , Personal selling by visiting prospective customers directly to their place, Public relations by participating in various events, and Advertising by distributing brochures & calendars. And then, class/training related to communication skills need to be followed by marketers to improve their ability to carry out marketing activities. And the last, supporting facilities also needed in order to optimize the performance of marketing communications.
Strategi Promosi Pariwisata Dalam Rangka Mempertahankan Objek Wisata Bamboo Rafting Loksado di Masa Pandemi COVID-19 (Studi Deskriptif Kualitatif pada Dinas Pemuda Olahraga dan Pariwisata Hulu Sungai Selatan) Putri Ayu Hidayatur Rafiqoh
Jurnal Pariwisata Terapan Vol 5, No 2 (2021)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.67536

Abstract

The Covid-19 pandemic has had a major impact on Indonesia's tourism sector, including Hulu Sungai Selatan (HSS) Regency in South Kalimantan Province. HSS Regency has a potential tourist attraction that is a mainstay of South Kalimantan, namely the Bamboo Rafting Loksado tour. After having stopped operating due to the pandemic for 8 months, this tour was reopened by making changes to its operational system. This study aims to describe the tourism promotion strategy carried out by DISPORAPAR HSS in maintaining Bamboo Rafting tourism objects during the pandemic using descriptive qualitative research methods. DISPORAPAR HSS, which houses this tourist attraction, has compiled strategic steps to promote safe tourism for visitors by socializing the implementation of national health protocol standard based on the Indonesian Rafting Federation using educational videos on new normal tours, inviting local people to participate in supporting new normal tourism, using social media facilities as an effective and efficient means of promotion, and continuing to carry out the evaluation stages to realize Bamboo Rafting tourism objects to attract visitors again. 
Marketing Communication of Religious Tourism in Banjarmasin by the Regional Tourism Ambassador (Study on Nanang Galuh Banjar) putri ayu hidayatur rafiqoh
Palakka : Media and Islamic Communication Vol 1, No 2 (2020)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.321 KB) | DOI: 10.30863/palakka.v1i2.675

Abstract

Banjarmasin as the capital of South Kalimantan has a variety of tourism, as the majority of Muslim, Banjarmasin also has several religious tourism objects that are visited by tourists, including the Mosque and the Tomb of Sultan Suriansyah, Masjid Raya Sabilal Muhtadin, Kembang Island , Jami Haur Kuning Mosque, and the Tomb of Habib Basirih. In this research, the writer wants to explore marketing communication conducted by Banjarmasin regional tourism ambassador or called Nanang Galuh Banjar in attracting tourists to visit religious tourism in Banjarmasin based on eight basic elements of marketing communication consisting of communicators, communicants, messages , media, obstacles, goals, feedback, and products. Which of these elements if used and applied properly can support success in the promotion process. In this case all parties must be aware of tourism, all can play a role as communicators, communicants, and people are able to collaborate with related sectors in the development of religious tourism with the aim of improving the economy of local communities, namely by providing business opportunities for typical crafts which can be a souvenir for visiting tourists. Then Nanang Galuh Banjar needs to make regular visitor data in order to know the effectively of marketing communication.
Management of Communication Media of Regional Disaster Management Agency in Mitigating the Impact of Covid19 Omicron Variant in South Kalimantan Putri Ayu Hidayatur Rafiqoh; Widyakanti Widyakanti
Hut Publication Business and Management Vol. 1 No. 3 (2022): Hut Publication Business and Management
Publisher : PT. Hanken SUkses Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The spread of the new variant of the COVID-19 virus is a continuous polemic in the community. The South Kalimantan government has taken more action to handle it by managing the communication media so that people don't panic about this new variant. This study discusses the Regional Disaster Management Agency (BPBD) Disaster Communication Model in Combating the Spread of the Omicron Variant of Covid-19 in South Kalimantan. This study refers to the theory of Disaster Communication in which there are several indicators with the following results; Planning, the South Kalimantan BPBD in collaboration with the South Kalimantan Communication and Information Technology and the Covid-19 task force in managing information related to Covid-19. Then, Organizing is dividing the tasks in each field to respond to the pandemic situation. Furthermore, Actuating is a communication media that is managed in an integrated manner by the Communication and Information Technology of South Kalimantan province. And the last one is Controlling, which is listening to the possibility of a response from the community so that all forms of response and answers that are given depend on the intended field.
Co-Authors Widyakanti Widyakanti