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All Journal At-Taradhi: Jurnal Studi Ekonomi Jurnal Pariwisata Terapan Palakka : Media and Islamic Coummunication Hut Publication Business and Management
putri ayu hidayatur rafiqoh
Lambung Mangkurat University
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : At-Taradhi: Jurnal Studi Ekonomi

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Marketing Communication of South Kalimantan Shari'ah Bank branch of Kayutangi In Attracting Customers' Interests putri ayu hidayatur rafiqoh
At-Taradhi Jurnal Studi Ekonomi Vol 11, No 1 (2020)
Publisher : Islamic Economics and Business Faculty of UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/at-taradhi.v11i1.3555

Abstract

Marketing communication is a marketing activity that aims to inform about a product or service offered by a persuasive company to prospective buyers or consumers. Banking competition that is enlivened by conventional banks and Islamic banks makes consumers have many choices to invest. Marketing communication is needed because with marketing communication, it is expected that there are three changes (knowledge, attitude, and desired action). The South Kalimantan Shari'ah Bank Kayutangi conducts sales promotions by conducting field outreach to various agencies , Personal selling by visiting prospective customers directly to their place, Public relations by participating in various events, and Advertising by distributing brochures & calendars. And then, class/training related to communication skills need to be followed by marketers to improve their ability to carry out marketing activities. And the last, supporting facilities also needed in order to optimize the performance of marketing communications.
Co-Authors Widyakanti Widyakanti