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All Journal Jurnal Ilmu Keluarga dan Konsumen
Inna Kurnia Hidayat
Departemen Gizi Masyarakat dan Sumberdaya Keluarga, IPB
Economics, Econometrics & Finance Education Nursing Public Health Social Sciences

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PERSEPSI DAN SIKAP IBU TERHADAP KLAIM GIZI DALAM IKLAN SUSU FORMULA LANJUTAN ANAK USIA PRASEKOLAH DAN HUBUNGANNYA DENGAN KEPUTUSAN PEMBELIAN Inna Kurnia Hidayat; Ujang Sumarwan; Lilik Noor Yuliati
Jurnal Ilmu Keluarga dan Konsumen Vol. 2 No. 1 (2009): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (68.707 KB) | DOI: 10.24156/jikk.2009.2.1.77

Abstract

Not all advertisements give correct information, therefore make the consumer confuse. The aimed of this research were to analyze category of advertisement claim, purchasing decision and the relationship of individual characteristics and mother’s perception, the relationship of perception and attitude towards nutritional claim, the relationship of perception and attitude of nutritional claim on advertisement of formula milk for pre-school children and purchasing decision. There was a positive significant correlation between per capita income with perception. Perception towards claim positively and significantly correlated with the influenced grade of nutritional claim. In other hand, attitude towards claim had a negative significant correlation with the influenced grade of nutritional claim. There was a positive significant correlation between attitude towards claim with buying frequency. There was a positive significant correlation between perception and attitude towards claim with the period of formula milk brand usage.
Co-Authors Lilik Noor Yuliati Ujang Sumarwan