Garuda - Garba Rujukan Digital

Pengaruh Persepsi Kualitas, Persepsi Value , Kepuasan Wisatawan, dan Kunjungan Ulang terhadap Rekomendasi Mulut Ke Mulut Ali Hasan
Media Wisata Vol. 8 No. 2 (2012): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

This research was designed to know the influence of quality perception, value perception, tourist satisfaction, and revisiting to Word of Mouth (WoM) recommendation. Methods that are used in this research are questioner to collect the data, part-whole used to test the validity and Cronbach alpha to test the reliability. Testing the normality, Linearity, multi colinearity, autocorrelation and heteroskedasticity is to detect the compatibility of using a model of the path regression as the test of hypothesis. The result of this research indicates that: (1) quality perception, value perception, tourist satisfaction, and revisiting significantly have positive effect positive to WoM recommendation, (2) quality perception has the positive influence to value perception, (3) quality perception has the positive influence which is very significant to tourist satisfaction, (4) quality perception has the positive influence which is significantly the revisiting, (5) quality preception has the positive influence which is significant to WoM recommendation, (6) perception assess has positive influence to tourist satisfaction, (7) perception assess is to own the positive influence which is significant to revisiting, (8) perception assess has the positve influence which is very to WoM recommendation, (9) tourist satisfavtion has a positive effect significantly to the revisiting, (10) tourist satisfaction has a positive effect to WoM recommendation, (11) resiviting has the positive influence which is very significant to WoM recommendation, and (12) revisiting has more dominant influence in creating WoM recommendation of Jogja tourism object to others people.

Green Tourism Ali Hasan
Media Wisata Vol. 12 No. 1 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Green tourism is defined as environmentally friendly tourism activities with various focuses and meanings. In a broad term, green tourism is about being an environmentally friendly tourist or providing environmentally-friendly tourist services. The green tourism concept would be highly appealing to tourism enterprises and operators owing to increasing governmental pressure to improve environmental performance by adopting effective and tangible environmental management techniques. Green tourism is a form of tourism involving visiting fragile, pristine, and relatively undisturbed natural areas, intended as a low-impact and often small scale alternative to standard commercial tourism. Its purpose may be to educate the traveller, to provide funds for ecological conservation, to directly benefit the economic development and political empowerment of local communities, or to foster respect for different cultures and for human rights. Green Tourism has been considered a critical endeavour by environmentalists, so that future generations may experience destinations relatively untouched by human intervention. Furthermore, the achievement and promotion of internationally recognized environmental awards would be instrumental to the tourism enterprises in marketing their services. As a result, many concerned and responsible parties put forward recommendations for green tourism products to regulate tourism’s negative impacts. This conceptual paper attempts to discuss the green tourism concept its processes as well as explain approaches of green tourism industry can legitimately open up new areas for the more discriminating and wider range of the market, and tourists or visitors can enjoy the holiday they want with a clear conscience. Responsible green tourism programs and plans include those that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental, social and cultural factors, an integral part of green tourism is the promotion of recycling, energy efficiency, water conservation, and the creation of economic opportunities for local communities. For these reasons, green tourism often appeals to advocates of environmental and social responsibility. Marketing people -all in public, government and private level specialists- working in the tourism sector, should configure the best green solutions for the current and future strategies. The real green alternatives are needed to suggest a new perspective(re-thinking process) about tourism marketing strategies.

Pengaruh Elektronikal Marketing terhadap Minat Wisatawan Berkunjung ke Pulau Saronde Ali Hasan; Irma Kharisma Hatibie
Media Wisata Vol. 12 No. 2 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The purpose of the authors conducted research to determine the effectiveness of E-Marketing Interests Against Tourist Visits in Gorontalo Saronde Island and can be beneficial for the institutions, the object of research, author and upcoming research. The location of the research is Saronde Island in Gorontalo. E-Marketing is one of the factors that play an important role in running a marketing business. E-marketing or Electronic Marketing is one of the breakthroughs that are quite reliable in marketing a tourism product. Saronde Island as one of the tourist attractions managed by GAB (Natural Gorontalo Maritime) uses the concept of E-Marketing as one way powerful enough to market their products. This research uses quantitative, measurement data in the form of numbers. Variables examined include Facebook marketing, email marketing, web marketing and blackberry messenger marketing. The number of samples from the total sample is 60 respondents to the normality test, autocorrelation test results and test multilinear data formula that relies on the analysis of the results of Durbin Watson and VIF (Variance Inflation Factor). With the technique of multiple regression analysis. The analysis result showed Blackberry Messenger is the most effective changer variable, which conducted to influent visiting of tourists, than others variable. The results showed a significant effect on the interest in visiting tourists at Saronde island of Gorontalo. The implications of this study are to be helpful to the reader, or for anyone who wants to continue the same thing in future research. Hypothesis Testing depends variable to the independent variable, the probability value is < 0.01.

Pengaruh Electronic Word Of Mouth pada Media Sosial Facebook terhadap Keputusan Berkunjung ke Desa Wisata Nglanggeran Gunungkidul Ali Hasan; Niken Widiati Setiyaningtiyas
Media Wisata Vol. 13 No. 1 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The research was conducted to determine whether the decision to visit for affecting domestic or foreign tourists to visit Nglanggeran Tourism Village even by individual or together in influencing the decision to visit Nglanggeran. The research was conducted in tourist attraction Nglanggeran Tourism Village from December 2014 until January 2015. Data were obtained from questionnaires that have been given a modified Likert Scale rating to 100 tourists who visited Nglanggeran. The sampling was done by the Accidental Sampling technique. The analysis method used in this research is multiple linear regression with SPSS 16 Program for Windows. The result of this research demonstrates the value of the coefficient of determination R Square of 0.421 (42.21%) while the rest of 57.79% is influenced by other factors that are not described in this research. While the result of t (partial) demonstrate show that X4 “Helping the Company” is the most significant variable to decisions visited Nglanggeran Tourism Village. From the test result F (simultaneous) shows the result of F count 12.960 > F table 2.19. It shows that variable X1, X2, X3, X4 and X5 simultaneously positive and significant impact on the decision to visit. From the test result of T (partial) demonstrate it shows that X1 t count -1.882 < t table 1.98 and level of significance 0.063 < 0.05, it means that Concern for Others (X1) don’t affect the decision to visit. X2 t count -4.165 < t table 1.985 and level of significant 0.0000 < 0.05, it means that Expressing Positive Feelings (X2) affect negatively the decision to visit. X3 t count 6.752 > t table 1.985 and level of significant 0.000 < 0.0,5 affect the decision to visit. X4 t count 4.905 > t table 1.985 and level of significant 0.000 < 0.05it means X4 affect the decision to visit. X5 t count 0.0297 < t table 1.985 and level of significant 0.767 > 0.05, it means X5 don’t affect the decision to visit. Based on Beta Coefficient test 1.221 and t count 4.905, it shows that X4 has the strongest factor that affects the decision to visit.

Green Tourism Marketing Model1 Ali Hasan
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Green Tourism Marketing Model research as efforts to develop environmentally-friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive.In the long term, this research aims to provide the marketing concept of green tourism as economic development effort and strengthen the environment (eco-growth) through the development of green tourism marketing models. The object of this research is achieved by (1) mapping a superior product green tourism; (2) generating a model of the development of green tourism marketing; (3) applying a model of development of green tourism marketing by groups of the local communities of the tourism business, (4) developing a model of green tourism marketing with quality function development (5) building green tourism areas; (6) involving the government to formulate laws/policies about tourist area of green zones and patterns of tourism business development for local communities which are optimal in economic development based on environmental sustainability (integrated eco-growth green tourism); (7) international publications in the journal of hospitality and tourism research (powered by Scopus) and (8) a draft of the green tourism marketing textbook. The methods of the research were conducted by (1) theoretical analysis of mapping superior product of green tourism; (2) identification of issues based on data in the field; (3) the development of green tourism models with test instruments; (4) achieving experiments in a limited test model, (5) the improvement of models and instruments; (6) implementation of the model (7) foster the spirit and commitment to building small business tourism (8) the establishment of the concept of the green tourism area. Therefore, the starting point of this research is the development of green tourism marketing models in developing this area of green tourism that can encourage the growth of tourism businesses that have the capability to create a multiplier effect for the improvement of employment opportunities and increase opportunities of tourism community welfare. The mix methods of quantitative and qualitative used in the research are achieved by three stages; stages of development and design, the pilot phase in a limited scope and validation phase in the form of an experimental analysis of the most effective to encourage the existence of green tourism marketing models into an embryo of a growing area of superior products of green tourism which are needed to integrate the development of tourism industry based on environment for both economic sustainability, social and cultural community and environmental resources itself.

Green Management System Ali Hasan
Media Wisata Vol. 14 No. 1 (2016): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Green Management System (GMS) is an effort to protect the environment. With the depletion of natural resources, the protection of the environment is not only limited to a small part of its corporate social responsibility, but it must be a model in business organizations. Model GMS-oriented environment, will systematically affect the company in reducing waste, reducing the use of natural resources, reduce pollution and continuously monitoring the purpose of creating business results that were positive for all stakeholders. Modern business travel will continue to come under pressure from the environment and the realization of the company's sustainability strategy, the managers began to review the possibility of implementation of GMS in the management system of the organization; directs the management of the organization, developing technologies to reduce adverse environmental impact and develop the production of green (green production) more rational and cost-effective. Development and implementation of green policies in environmental management become an important part of the transformation of business management functions in optimizing the use of GMS to improve corporate performance and benefits for environmental sustainability. Direct implications for the development and implementation of environmental protection in the modern business organization in accordance with modern green standards and the principles of environmental sustainability and a company associated with the creation of the organization, program and structure, education and training of human resources will enable the transfer and dissemination of knowledge for environmental protection

Green Management System Ali Hasan
Media Wisata Vol. 14 No. 1 (2016): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Green Management System (GMS) is an effort to protect the environment. With the depletion of natural resources, the protection of the environment is not only limited to a small part of its corporate social responsibility, but it must be a model in business organizations. Model GMS-oriented environment, will systematically affect the company in reducing waste, reducing the use of natural resources, reduce pollution and continuously monitoring the purpose of creating business results were positive for all stakeholders.Modern business travel will continue to come under pressure from the environment and the realization of the company's sustainability strategy, the managers began to review the possibility of implementation of GMS in the management system of the organization; directs the management of the organization, developing technologies to reduce adverse environmental impact and develop the production of green (green production) more rational and cost-effective.Development and implementation of green policies in environmental management becomes an important part of the transformation of business management functions in optimizing the use of GMS to improve corporate performance and benefits for environmental sustainability. Direct implications for the development and implementation of environmental protection in the modern business organization in accordance with modern green standards and the principles of environmental sustainability and a company associated with the creation of the organization, program and structure, education and training of human resources will enable the transfer and dissemination of knowledge for environmental protection.

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