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PENGARUH ELEKTRONIKAL MARKETING TERHA-DAP MINAT WISATAWAN BERKUNJUNG KE PULAU SARONDE Hasan, Ali; Hatibie, Irma Kharisma
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 12, No 2 (2014)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i2.89

The purpose of the authors conducted research to determine the effectiveness of E-Marketing Interests Against Tourist Visits in Gorontalo Saronde Island and can be beneficial for the institutions, the object of research, author and upcoming research. Location of the researched, is Saronde Island in Gorontalo. E-Marketing is one of the factors that play an important role in running a marketing business. E marketing or Electronic Marketing is one of the breakthroughs that are quite reliable in marketing a tourism product. Saronde Island as one of the tourist attraction managed by GAB (Natural Gorontalo Maritime) uses the concept of E Marketing as one way powerful enough to market their products. This research uses quantitative, the measurement data in the form of numbers. Variables examined include facebook marketing, email marketing, web marketing and blackberry messenger marketing. The number of samples from total sample is 60 respondents to the normality test, autocorrelation test results and test multikolinear data formula that relies on the analysis of the results of Durbin Watson and VIF (Variance Inflation Factor). With the technique of multiple regression analysis. The analysis result showed Blackberry Massenger is most effective changer variable, which conducted to influent visiting of tourist, than others variable. The results showed a significant effect on interest visiting of tourists at Saronde island of Gorontalo. The implications of this study, is to be helpful to the reader, or for anyone who wants to continue the same thing in future research. Hypothesis Testing depend variable to independent variable, the probability value is < 0.01. Keywords: E-Marketing, Interests For Visit, Facebook, Email, Weblogs, Blackberry Massenger, Tourist

Pengaruh Elektronikal Marketing terhadap Minat Wisatawan Berkunjung ke Pulau Saronde Ali Hasan; Irma Kharisma Hatibie
Media Wisata Vol. 12 No. 2 (2014): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

The purpose of the authors conducted research to determine the effectiveness of E-Marketing Interests Against Tourist Visits in Gorontalo Saronde Island and can be beneficial for the institutions, the object of research, author and upcoming research. The location of the research is Saronde Island in Gorontalo. E-Marketing is one of the factors that play an important role in running a marketing business. E-marketing or Electronic Marketing is one of the breakthroughs that are quite reliable in marketing a tourism product. Saronde Island as one of the tourist attractions managed by GAB (Natural Gorontalo Maritime) uses the concept of E-Marketing as one way powerful enough to market their products. This research uses quantitative, measurement data in the form of numbers. Variables examined include Facebook marketing, email marketing, web marketing and blackberry messenger marketing. The number of samples from the total sample is 60 respondents to the normality test, autocorrelation test results and test multilinear data formula that relies on the analysis of the results of Durbin Watson and VIF (Variance Inflation Factor). With the technique of multiple regression analysis. The analysis result showed Blackberry Messenger is the most effective changer variable, which conducted to influent visiting of tourists, than others variable. The results showed a significant effect on the interest in visiting tourists at Saronde island of Gorontalo. The implications of this study are to be helpful to the reader, or for anyone who wants to continue the same thing in future research. Hypothesis Testing depends variable to the independent variable, the probability value is < 0.01.

Keterpenuhan Penggunaan Kriteria Dan Indikator Global Sustainable Tourism Council (Gstc) Dalam Peningkatan Ekonomi Masyarakat Lokal Irma Kharisma Hatibie; Srilian Laxmiwaty Dai
JURNAL DESTINASI PARIWISATA Vol 9 No 2 (2021): VOL 9, NO 2 (2021): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2021.v09.i02.p09

The emergence of the concept of tourist villages in various regions in Indonesia has become a stimulus for other villages to compete to make their villages into tourist villages that are competitive and prosper rural communities through tourism activities. This has an impact and is also used in the development of the Kembang Arum tourist village in Sleman Regency, Yogyakarta. Therefore, in order to improve the quality of tourist villages, the use of the GSTC indicator can be a reference for improving the quality of a tourist destination. The purpose of this study was to measure the quality of the Kembang Arum tourist village in Sleman Regency whether it was in accordance with the GSTC indicators as criteria and measurements of a standardized tourist destination. The research method used is descriptive qualitative with content analysis techniques and makes interpretations of the results of interviews and observations. The results of this study are that the Kembang Arum tourist village has fill the requirements as a tourist destination, according to GSTC criteria and indicators. This research proving that criteria and indicators of GSTC already being a reference and continue to be used to measure the quality of the destination gradually. Keywords: Desa wisata, GSTC, Ekonomi Masyarakat Lokal, Kembang Arum.

Peran E-Marketing Dalam Optimalisasi Destinasi Wisata: Analisis Konten dan Pendekatan Konseptual Irma Kharisma Hatibie; Srilian Laxmiwaty Dai
Tulisan Ilmiah Pariwisata (TULIP) Vol 3, No 1 (2020): JUNI 2020
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.3.1.27-34.2020

Electronic marketing used in the industry has made this advice and infrastructure one of the media and goals in realizing tourist destinations. In the service industry, the use of electronic marketing can personalize targeted customers' personal information. This personalization includes a stage where consumers or potential customers increasingly expect unbeatable service to their desires. This means that the use of electronic marketing has benefits in attracting potential tourists, there are challenges on how to adjust information or forms of marketing on social media related to tourist desires, or how to attract the attention of potential tourists to decide to travel. The purpose of this research is to answer the challenges of using electronic marketing to achieve marketing optimization. Analysis of the content from the use of social media and what conceptual approaches can optimize the role of electronic marketing. This research method uses analytical content related to electronic marketing, namely social media which is often used in Indonesia. This paper presents an interpretation of the results of the analysis between the market needs of tourists and combines the purpose of users using their application to obtain information so that it can lead them to travel decisions.

Pengembangan Arung Jeram Papualangi sebagai Daya Tarik Wisata Minat Khusus Di Kabupaten Gorontalo Utara Anggraeni M.S Lagalo; Irma Kharisma Hatibie
Tulisan Ilmiah Pariwisata (TULIP) Vol 3, No 2 (2020): DESEMBER 2020
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.3.2.59-65.2020

Pengembangan daya tarik wisata arung jeram Papualangi di Kabupaten Gorontalo Utara merupakan suatu perencanaan oleh pemerintah untuk dijadikan suatu program sehingga obyek wisata ini bisa dijadikan sebagai alternatif wisata minat khusus di kabupaten Gorontalo Utara. Berdasarkan hasil Prapenelitian ditemukan bahwa dalam pengembangan obyek wisata ini sudah dalam tahap pengembangan berupa, perbaikan jalan, dan mendirikan musholah di sekitar obyek wisata. Penelitian ini bertujuan untuk memperkenalkan obyek-obyek wisata yang bisa dikembangkan oleh pemerintah ke depannya sehinga banyak wisatawan yang akan berkunjung di daerah Kabupaten Gorontalo Utara. Rumusan masalah dalam penelitian ini adalah kurangnya perhatian pemerintah dalam mengembangkan obyek wisata arung jeram Papualangi. Penelitian ini merupakan penelitian dengan menggunakan pendekatan kualitatif. Subjek penelitian mencakup bagian Pemerintah Dinas Pariwisata Gorontalo Utara, dan Masyarakat Desa Papualangi. Pengumpulan data dilakukan dengan metode wawancara, dan dokumentasi. Kemudian teknik analisis data mencakup penjabaran mengenai analisa sebelum, selama, dan setelah tutun penelitian. Hasil penelitian menunjukkan bahwa, Pemerintah Kabupaten Gorontalo Utara belum mampu secara maksimal untuk mengembangkan obyek wisata Arung Jeram Papualangi karena Arung Jeram Papualangi ini adalah suatu Kawasan Taman Nasional jadi dalam pengembangan harus bekerja sama dengan Balai Nasional Kabupaten Gorontalo Utara. Namun di sisi lain pemerintah telah berupaya untuk mengembangkan obyek wisata ini dengan bekerja sama dengan Balai Nasional dan masyarakat.

Kajian Penggunaan Kriteria dan Indikator GSTC sebagai Instrumen Penilaian Pembangungan Pariwisata Berkelanjutan Berbasis Lingkungan Irma Kharisma Hatibie; Srilian Laxmiwaty Dai; Anggraini M.S Lagalo
Tulisan Ilmiah Pariwisata (TULIP) Vol 3, No 2 (2020): DESEMBER 2020
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.3.2.42-48.2020

The tourism sector is built based on development that prioritizes welfare, especially for people in rural areas. Not only as a sector that can provide an economic boost but at the same time providing a sense of security against concerns over the overexploitation of natural resources. Therefore, as part of the process in the management of a tourism destination, it requires an in-depth study of instruments that can assist tourism destination management in assessing the environmental resilience crisis. This instrument is needed to reduce environmental impacts, which are currently feared to damage the environment around the destination. One of the instruments used in this research is the criteria and indicators of the Global Sustainable Tourism Council (GSTC). The method of this research used a descriptive qualitative method, comparative analysis (implementation and indicators). The purpose of this research is to answer the challenges of environmental vulnerability issues in a destination using one of the GSTC criteria and indicators. The result of this research is Tunggul Arum tourism village does not fulfill the environmental-based on GSTC criteria and indicators.

FAKTOR EKSTERNAL DAN INTERNAL PENGELOLAAN DESTINASI WISATA BERKELANJUTAN DI DESA WISATA MALANGAN YOGYAKARTA Irma Kharisma Hatibie; Hesti Purwaningrum
Tulisan Ilmiah Pariwisata (TULIP) Vol 4, No 1 (2021): JUNI 2021
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.4.1.1-5.2021

The rural tourist attraction of Malangan, Sumberayu Moyudan, is one of the tourist rural destination in the Yogyakarta Regency which is also affected by the rampant development of rural-based tourism products. Although this tourist village has received special interest from tourists, it does not mean that every tourist village can survive and present tourism products that can continue to attract tourists to come. In that case, strategic action is needed in destination destinations, such as observations, observing all aspects related to destination sustainability. This is due to the increasing number of tourist villages in an area, there will be many competitors or competitors, as a result, there will be fierce competition or even unhealthy competition between tourism village managers. This research was conducted to answer the challenge of the importance of management that is right on target at the destination, while still paying attention to the principles of the existence of a tourist village built using a SWOT analysis. The result of this research is to present a destination management strategy based on an analysis of external and internal factors, which includes the strengths, weaknesses, opportunities, and threats of each category.

STUDI LITERATUR KEPADA TIGA PENELITIAN CRM, DMO DAN IMPLIKASI MEDIA SOSIAL TERHADAP TRAVEL PLANNING Irma Kharisma Hatibie
Tulisan Ilmiah Pariwisata (TULIP) Vol 1, No 2 (2018): DESEMBER
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.1.2.45-62.2018

Social media is one of a tool that has the function to increase and increase promotion and marketing, including Tourism sector. However, this tool developing social media which is a part of daily life, has different and varied implications in each use; Use anyone to use social media. If we look at it from the user's perspective, random results will be obtained. Especially if the users are people from various ages, education, and culture. However, in some studies the use of social media can be constrained in terms of its benefits, especially for tourism promotion and marketing purposes. The main focus of this article discussion include; Whichever organization uses and uses social media, what strategies are implemented, and the implications of today's and future for the audience. If we only observing social media consisting only of a series of updated popular applications, then in this paper offers opinions about some substantial research on using social media as a method for analyzing tourism market segmentation, by taking samples in several countries, in the field of Tourism such as DMO (Destination Marketing Organisation), and what form of communication results from social customer relationships management (SCRM) through social media. This article was prepared using a literature study of three articles that discuss the urgency of social media issues. These three studies were appointed as a rationale for social media in the country

Nilai Historis Pada Makanan Tradisional Tiliaya Dalam Konteks Kebudayaan Gorontalo Irma Kharisma Hatibie
Tulisan Ilmiah Pariwisata (TULIP) Vol 2, No 1 (2019): JUNI
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.2.1.29-42.2019

Tiliaya is one of Gorontalo traditional food which has historical values in Gorontalo society. Tiliaya is a kind of food that sarved in a tradition ceremony such as wedding, weighting, welcoming government guest and in traditional ceremony of praying for the soul of those who have passed away (doa arwah) and also served in the beginning of fasting month or Ramadhan. However now days not many people know the history of the traditional food that has been bequeathed. History and values of tiliaya that related to Gorontalo tradition and the implication of traditional food to the society social life. The objectives of this article is a first study to explain the history values of a traditional food that has been being an identity of a region, in the society cultural context of Gorontalo. Method that used in this article is descriptive qualitative by collecting the relevant literature. The respondent that has been interviewed in this article is the original society of Gorontalo, that has been choosen randomly but know the history of tiliaya and also the tradition of Gorontalo. This article conclude that tiliaya is a food that describes Gorontalo tradition and culture. Tiliaya has a historical values that almost forgotten, so this must be preserved. The existing of tiliaya shows the past society way of life and the present society who still preserves traditional food as part of tradition and local wisdom.

Observations on the Regulation of Tourism in Accordance with the Constitution of the Republic of Indonesia 1945 and Relevant Legislation Sunarti, Sri; Hatibie, Irma Kharisma; Husain, Yeristiawati
JURNAL LEGALITAS Vol 17, No 2 (2024)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33756/jelta.v17i2.27796

Tourism plays a crucial role in economic development and the welfare of society. It is essential to note that tourism development must consider the legal regulatory aspects, particularly in the formulation of laws and regulations. Therefore, an assessment of the regulations governing tourism is necessary to ensure the harmonization and synchronization of the tourism sector itself. The objective of this study is to examine and analyze the regulatory aspects of tourism in accordance with the Constitution and prevailing laws and regulations. This research is normative, using legal materials as its primary source. The research employs a legislative approach, a conceptual approach, and a case-based approach. The findings of the study indicate that the assessment of tourism regulations in alignment with the Constitution and existing laws can be carried out in two main ways: first, through the systematization of tourism-related regulations, and second, by evaluating existing tourism regulations, starting from the Constitution itself, followed by the laws, government regulations, ministerial regulations, and regional regulations at both provincial and municipal levels. Additionally, the assessment serves as the most effective means of maintaining the harmony and synchronization of the laws and regulations governing tourism.

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