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All Journal Fokus Bisnis Agregat: Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Akuntansi dan Keuangan
Tuti Zakiyah
Sekolah Tinggi Ilmu Ekonomi Putra Bangsa
Economics, Econometrics & Finance

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Journal : Fokus Bisnis

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ANALISIS GAME THEORY PADA STRATEGI BERSAING GRAB DAN GO-JEK DI KABUPATEN KEBUMEN Wahyuni Windasari; Tuti Zakiyah
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 2 (2019): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v18i2.329

Abstract

The phenomenon of the presence of online motorcycle taxi services in Kebumen has resulted in competition between Grab and Gojek online transportation service providers in Kebumen. In this research, game theory analysis is used to find out the best strategy that can be used by the two online transportation service providers. This study uses eight marketing attributes, namely practical, cost-effective, safety, comfort, promos, fleet availability, non-cash payments, and completeness of facilities. From the research results it is known that the optimal value is 34. The best strategy used by Grab to obtain maximum profit is the convenience strategy and voucher promo with each proportion of 50%, while for Gojek the strategy used to minimize losses is the cost-effective attribute of 20 % and security attributes at 80%.
Co-Authors Fita Krisdayanti Kabul Trifiyanto Windasari, Wahyuni