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All Journal Fokus Bisnis Agregat: Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Akuntansi dan Keuangan
Tuti Zakiyah
Sekolah Tinggi Ilmu Ekonomi Putra Bangsa
Economics, Econometrics & Finance

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ANALISIS GAME THEORY PADA STRATEGI BERSAING GRAB DAN GO-JEK DI KABUPATEN KEBUMEN Wahyuni Windasari; Tuti Zakiyah
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 2 (2019): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v18i2.329

Abstract

The phenomenon of the presence of online motorcycle taxi services in Kebumen has resulted in competition between Grab and Gojek online transportation service providers in Kebumen. In this research, game theory analysis is used to find out the best strategy that can be used by the two online transportation service providers. This study uses eight marketing attributes, namely practical, cost-effective, safety, comfort, promos, fleet availability, non-cash payments, and completeness of facilities. From the research results it is known that the optimal value is 34. The best strategy used by Grab to obtain maximum profit is the convenience strategy and voucher promo with each proportion of 50%, while for Gojek the strategy used to minimize losses is the cost-effective attribute of 20 % and security attributes at 80%.
Analisis konflik Agency Teory dan pengaruhnya terhadap kebijakan Dividen pada perusahaan yang tergabung dalam LQ 45 (Studi kasus tahun 2011-2015) Tuti Zakiyah
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 6 No 1 (2017): JIAK
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jiak.v6i1.124

Abstract

Teori keagenan mendeskripsikan hubungan antara pemegang saham (shareholders) sebagai prinsipal dan manajemen sebagai agen. Manajemen merupakan pihak yang dikontrak oleh pemegang saham untuk bekerja demi kepentingan pemegang saham. Singkatnya, konflik kepentingan antara antara manajemen dan pemegang saham. Untuk menghindari terjadinya hubungan yang asimetris dibutuhkan konsep yaitu corporate governance. Contoh konflik keagenan yaitu satu Konflik antara manajer dan pemegang saham, manajer memilih banyak laba yaiditahan sedangkan pemilik saham memilih untuk dividen dibagikan. Yang kedua Konflik pemegang saham minoritas dengan pemegang saham mayoritas. Dan yang ketiga adalah Konflik investor dan pemberi pinjaman. Kebijakan deviden suatu perusahaan melibatkan dua pihak yang berkepentingan dan saling bertentangan yaitu kepentingan pemegang saham dengan devidennya dan kepentingan perusahaan dengan laba ditahannya, disamping itu juga kepentingan bandholder yang dapat mempengaruhi besarnya deviden kas yang dibayarkan. deviden yang dibayarkan kepada para pemegang tergantung pada kebijakan masing-masing perusahaan, sehingga memerlukan pertimbangan yang lebih derius dari managemen perusahaan. Dalam Penelitian ini variabel-variabel yang akan dibahas adalah berbagai factor yang terkait dengan teory agency yaitu insider ownership, Shareholder dispersion, free cash flow, dan tingkat pertumbuhan perusahaan, factor manakah yang mempunyai pengaruh besar terhadap kebijakan dividen perusahaan
Metode Penilaian Investasi dengan Analisis Sensitivitas Pada Pendirian UMKM “Premier Crepes” Tuti Zakiyah
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 7 No 2 (2018): JIAK
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jiak.v7i2.273

Abstract

The main purpose of the investment is to earn a profit or a high rate of return. That is, no investor wants to lose even loss of funds or capital that has been invested in certain instruments. Well, to make no mistake in taking investment decisions, obligatory for investors to conduct investment feasibility analysis. Investment feasibility can not be judged solely on the basis of assumptions or beliefs, but must be analyzed in depth from various aspects. Without careful consideration, investing is like buying a cat in a sack. That is, investors do not know clearly whether the investment is profitable or not. Sensivitas analysis is an analysis conducted to determine the effect of changes in production parameters on changes in production system performance in generating profit. By conducting a sentiment analysis then the likely effect of these changes can be known and anticipated beforehand. An approach based on the Cash flow concept of Payback Period Method, Net Present Value (NPV) Method and Internal Rate of Return (IRR) Method. Minimum Acceptable Rate of Return or Minimum Atractive Rate of Return (MARR). MARR is the minimum rate of return on an investment that a brave investor would undertake.Keywords : NPV, IRR, MARR, sensitivity.
Building A Consumer-Based Brand Equity Through Brand Personality In E-Commerce Kabul Trifiyanto; Wahyuni Windasari; Tuti Zakiyah
Agregat: Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2021)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol5/is1pp78-96

Abstract

This study assesses the impact of the CBBE antecedent instrument of cognitive (internal consumer) and marketing (external) factors on the formation of brand equity through brand personality in e-commerce companies. The study was conducted with a quantitative approach by distributing questionnaires as many as 153 respondents who are active users and have frequently made purchases through e-commerce in Indonesia which are then processed using SPSS 25. The results of the study indicate that cognitive antecedents have a positive effect on brand personality and brand equity. Marketing antecedents in e-commerce companies in Indonesia have no effect on brand equity but have an influence on brand personality. Brand personality is proven to be able to partially mediate cognitive factors and fully mediate marketing factors on brand equity. This research provides the latest contribution to the development of a digital industry strategy to build brand equity in ecommerce companies, especially through brand personality
Co-Authors Fita Krisdayanti Kabul Trifiyanto Windasari, Wahyuni