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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Fokus Bisnis Agregat: Jurnal Ekonomi dan Bisnis J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JCSE: Journal of Community Service and Empowerment
Kabul Trifiyanto
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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MASA DEPAN PRODUK LOKAL: ANALISISPENGARUH ETNOSENTRIS KONSUMEN, DISAIN KEMASAN DAN PERSEPSI LABELISASI HALAL TERHADAP MINAT PEMBELIANPRODUK LOKAL Kabul Trifiyanto
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 2 (2018): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v17i2.229

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kemasan produk, persepsi labelisasi halal, dan etnosentris terhadap produk makanan khas Kebumen. Pengumpulan data dilakukan menggunakan kuesioner. Dengan menggunakan teknik non probability sampling, penelitian ini mengambil sampel 100 dari responden masyarakat kebumen yang melakukan pembelian lanting. Variabel yang digunakan dalam penelitian ini adalah disain kemasan (X1), labelisasi halal (X2), etnosentris (X3), dan keputusan pembelian(Y2). Penelitian ini menggunakan teknik analisis deskriptif dan statistik meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis, analisis jalur, dan korelasi dengan menggunakan bantuan program SPPS 22for windows. Hasil penelitian ini menunjukkan bahwa semua variabel valid dan reliabel, tidak terdapat multikolinieritas, tidak terjadi heterokesdastisitas, dan model memenuhi asumsi normalitas. Pengaruhperilaku etnosentris konsumen menunjukkan positif dan signifikan, disain kemasan menunjukkan positif dan signifikan terhadap keputusan pembelian. Pengaruh labelisasi halal menunjukkan negatif dan signifikan terhadap keputusan pembelian. Dengan nilai pengaruh yang sebesar 8,5%. Kata kunci:Minat Pembelian, Etnosentris Konsumen, Disain Kemasan, Labelisasi Halal, Produk Lokal.
Membangun Ekuitas Merek Berbasis Konsumen Melalui Kepribadian Merek Di E-Commerce Kabul Trifiyanto; Wahyuni Windasari; Tuti Zakiyah
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.14115

Abstract

Brand is the reason that consumers consider important in choosing a product or service. Building brand equity is a strategic step that is able to provide competitive value for e-commerce companies in the midst of intense competition. This study assesses the impact of the CBBE antecedent instrument of cognitive factors (internal consumers) and marketing (external) factors on the formation of brand equity through brand personality in e-commerce companies. The study was conducted with a quantitative approach by distributing questionnaires as many as 153 respondents who are active users and have frequently made purchases through e-commerce in Indonesia which are then processed using SPSS 25. The results of the study indicate that cognitive antecedents have a positive effect on brand personality and brand equity. Marketing antecedents in e-commerce companies in Indonesia have no effect on brand equity but have an influence on brand personality. Brand personality is proven to be able to partially mediate cognitive factors and fully mediate marketing factors on brand equity. This research provides the latest contribution to the development of a digital industry strategy to build brand equity in e-commerce companies
Building A Consumer-Based Brand Equity Through Brand Personality In E-Commerce Kabul Trifiyanto; Wahyuni Windasari; Tuti Zakiyah
Agregat: Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2021)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol5/is1pp78-96

Abstract

This study assesses the impact of the CBBE antecedent instrument of cognitive (internal consumer) and marketing (external) factors on the formation of brand equity through brand personality in e-commerce companies. The study was conducted with a quantitative approach by distributing questionnaires as many as 153 respondents who are active users and have frequently made purchases through e-commerce in Indonesia which are then processed using SPSS 25. The results of the study indicate that cognitive antecedents have a positive effect on brand personality and brand equity. Marketing antecedents in e-commerce companies in Indonesia have no effect on brand equity but have an influence on brand personality. Brand personality is proven to be able to partially mediate cognitive factors and fully mediate marketing factors on brand equity. This research provides the latest contribution to the development of a digital industry strategy to build brand equity in ecommerce companies, especially through brand personality
Pengaruh Dimensi Online Visual Merchandising dan Promosi Penjualan Online Terhadap Impulse Buying Kabul Trifiyanto
Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Vol 2 No 2 (2019): Jurnal HUMMANSI (Humaniora, Manajemen, dan Akuntansi)
Publisher : Sekolah Tinggi Ilmu Komputer YOS SUDARSO Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1103.139 KB) | DOI: 10.33488/1.jh.2019.2.213

Abstract

Penelitian bertujuan untuk mengetahui impulse buying pengguna Aplikasi e-commerce Shopee. Penelitian ini untuk membuktikan bahwa tidak semua dimensi visual merchindising mampu menstimuli impulse buying sesuai dengan gap dari beberapa penelitian sebelumnya. Sampel pada penelitian ini 192 responden masyarakat kebumen pengguna aplikasi Shopee yang aktif melakukan pembelian. Variabel yang digunakan dalam penelitian ini adalah online visual merchandising: online produt presentation (X1), web/aplication design (X2), web/aplication advertising (X3), promosi penjualan online (X4) dan impulse buying (Y). Penelitian ini menggunakan teknik analisis deskriptif dan statistik meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis, analisis regresi berganda. Dari 3 dimensi online visual merchandising, terbukti hanya web/aplication advertising yang berpengaruh, kemudian promosi penjualan online juga berpengaruh positif terhadap impulse buying. Terbukti bahwa presentasi produk dan disain aplikasi tidak mampu menstimuli impulse buying. Sehingga seller di aplikasi Shopee untuk dapat memanfaatkan iklan dan promosi yang dilakukan Shopee dengan sebaik mungkin.
ADOPSI PAYLATTER PADA GENERASI Z: MENGINTEGRASI MODEL PENERIMAAN UTAUT2 Kabul Trifiyanto
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.043 KB) | DOI: 10.31955/mea.v6i3.2561

Abstract

Mengetahui pengaruh adopsi paylatter pada generasi z melalui pendekatan model penerimaan UTAUT2. Konsumen pengguna aplikasi shopee yang berjumlah 100 orang yang menjadi responden dalam penelitian ini. instrument atau alat pengumpulan data pada penilitian ini menggunakan kuesioner online. Pengolahan data menggunakan teknik pemodelan persamaan struktural dengan outer model, inner model, dan uji nignifikasi menggunakan tool WarpPLS. Hasil penelitian ini menunjukkan bahwa ekspektasi kinerja, ekspektasi usaha, kondisi fasilitas, persepsi harga tidak berpengaruh signifikan tehadap niat perilaku konsumen, sedangkan pengaruh sosial, motivasi hedonis berpengaruh signifikan tehadap niat perilaku konsuen. Kondisi fasilitas tidak berpengaruh signifikan terhada perilaku penggunaan, sedangkan niat perilaku berpengaruh signifikan terhadap perilaku penggunaan. Risiko keamanan dapat memoderas ekspektasi kinerja, pengaruh sosial, persepsi harga terhadap niat perilaku, namun tidak dapat memoderasi ekspektasi usaha, kondisi fasilitas dan motivasi hedonis terhadap niat perilaku. Risiko privasi dapat memoderasi expektasi kinerja, persepsi harga terhadap niat perilaku konsumen, namun tidak dapat memoderasi ekspektasi usaha, pengaruh sosial, kondisi fasilitas, dan motivasi hedonis terhadap niat perilaku konsumen. Risiko keamanan tidak dapat memoderasi kondisi fasilitas terhadap niat perilaku konsumen dan risiko privasi tidak dapat memoderasi kondisi fasilitas dan niat perilaku konsumen terhadap perilaku penggunaan.
Implementasi Indigenous Product Attractiveness Melalui Inovasi produk dan Digital Marketing Guna Peningkatan kinerja Pemasaran UMKM Batik Gemeksekti Kebumen Zakiyah, Tuti; Kabul Trifiyanto; Wahyuni Windasari
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 9 No 3 (2024): Desember
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gemeksekti in Kebumen district has many small batik industries, batik craftsmen produce various kinds of batik motifs. The large amount of competition from batik craftsmen, both from Kebumen Regency and from other areas, requires batik craftsmen in Gemeksekti Village to determine strategies so that batik products from Gemeksekti Village continue to increase production and sales. One of the efforts to improve the marketing performance of batik klister MSMEs is indigenous product attractiveness, the attractiveness of products inherent in unique products resulting from indigenous knowledge reflected in local culture is able to improve marketing strategies so that marketing performance will increase. The method used in this activity is training and mentoring. Training includes increasing product value through design innovation, production standardization and brand creation. Mentoring is focused on digital marketing, including creating e-commerce accounts, managing social media, and developing product catalogues. The research results show that training and mentoring activities have succeeded in increasing the knowledge and skills of community members in terms of digital marketing and product innovation. Apart from that, this activity also succeeded in increasing the selling value of batik products and expanding market reach.
Pelatihan Perhitungan Harga Pokok Produksi Berbasis Microsoft Excel Windasari, Wahyuni; Zakiyah, Tuti; Kabul Trifiyanto
JCSE: Journal of Community Service and Empowerment Vol. 3 No. 2 (2022): JCSE Oktober 2022
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v3i2.198

Abstract

This community service activity was motivated by the Kebumen Regency Youth Care and Pioneering Development concern for MSME. One of the basic problems that are often faced by MSME is determining the cost of production. Currently, the selling price set by MSME is an estimated selling price or even follows competitors' prices. The lack of knowledge related to accounting and financial management is one of the factors driving MSME not to apply HPP calculations in determining the selling price of their products. This can cause MSME errors in compiling income statements. This community service activity aims to increase the knowledge of MSME regarding the determination of HPP based on financial management and accounting knowledge while at the same time increasing their soft skills in calculations using Microsoft Excel. The results of this service activity, MSME can classify fixed cost components and variable costs, determine production costs and overhead costs, and calculate HPP either manually or using Ms. Excel based accounting calculations.  
Co-Authors Ika Susilowati Tuti Zakiyah Tuti Zakiyah Wahyuni Windasari Windasari, Wahyuni Zakiyah, Tuti