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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Fokus Bisnis Jurnal Ecopsy Jurnal SOLMA Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat BISMA (Bisnis dan Manajemen) BULLET : Jurnal Multidisiplin Ilmu
Etni Marliana
Universitas Muria Kudus
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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Studi Mengenai Brand Awareness Online Marketplace Gilang Puspita Rini; Etni Marliana
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 19 No 2 (2020): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v19i2.419

Abstract

Online media is growing rapidly in Indonesia, including in the field of trade. Internet users in Indonesia are increasing from year to year. Information flow, especially through online media, can come from advertisements and word of mouth. Companies that sell in the online market must be able to make their products have brand awareness so that it will influence the purchasing decision process. One study of brand awareness states that one of them is influenced by the effectiveness of advertising and word of mouth. The results of previous studies indicate inconsistencies of research results related to variables that affect brand awareness. This study aims to examine the differences in the results of previous studies that give different results among studies regarding the factors that influence brand awareness. The sample used in this study is internet users in Indonesia who have already made purchase transactions in the online marketplace. After processing data with SPSS, the results are obtained that the effectiveness of advertisements and word of mouth affects brand awareness.
PROGRAM PENDAMPINGAN PENINGKATAN LITERASI LEMBAGA KEUANGAN SYARIAH PADA MASYARAKAT DESA HONGGOSOCO Faridhatun Faidah; Gilang Puspita Rini; Etni Marliana
Al-Khidmat Vol 3, No 2 (2020): Jurnal Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Pusat Pengabdian kepada Masyarakat LP2M UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jak.v3i2.9115

Abstract

                                                                         AbstrakIndustri keuangan saat ini berinovasi dengan cepat, berbagai layanan yang diberikan oleh lembaga keuangan memiliki kelebihan dan kekurangan yang terkadang belum dipahami oleh masyarakat. Saat ini lembaga keuangan selain menyediakan lembaga keuangan konvensional juga menyediakan lembaga keuangan syariah. Perbedaan dari kedua lembaga keuangan tersebut terletak pada pengelolaan yang berbasis syariah dan konvensional. Salah satu lembaga keuangan syariah yang sedang berkembang pesat adalah perbankan syariah. Pemahaman masyarakat mengenai berbagai akad dalam perbankan syariah perlu diperjelas dengan memberikan contoh yang mudah dipahami bagi masyarakat, baik dari lapisan masyarakat atas atau bahkan menengah kebawah. Tujuan dari pengabdian ini adalah untuk memberikan literasi keuangan kepada masyarakat di Desa Honggosoco terhadap produk perbankan syariah yang tersedia di berbagai bank syariah di Indonesia. Setelah melakukan pengabdian ini diharapkan masyarakat Desa Honggosoco dapat lebih memahami berbagai akad dan layanan perbankan syariah.  Abstract The financial industry is currently innovating rapidly, various services provided by financial institutions have advantages and disadvantages that are sometimes not understood by the public. At present financial institutions in addition to providing conventional financial institutions also provide Islamic financial institutions. The difference between the two financial institutions lies in sharia-based and conventional management. One sharia financial institution that is growing rapidly is Islamic banking. Public understanding of various contracts in Islamic banking needs to be clarified by providing examples that are easily understood by the public, both from the upper middle class or even lower. The purpose of this dedication is to provide financial literacy to the people of Honggosoco Village for Islamic banking products available in various Islamic banks in Indonesia. After doing this service, it is hoped that the people of Honggosoco Village will be able to better understand various Islamic banking agreements and services.  
PENDAMPINGAN PEMASARAN DAN PENINGKATAN PENJUALAN MELALUI DARING PADA UD. EVARIO MANDIRI JAYA Evana Andriani; Faridhatun Faidah; Etni Marliana
Al-Khidmat Vol 4, No 2 (2021): Jurnal Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Pusat Pengabdian kepada Masyarakat LP2M UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jak.v4i2.12594

Abstract

AbstrakCovid-19 yang saat ini mewabah di seluruh belahan dunia memberikan dampak yang cukup besar untuk perekonomian di Indonesia, khususnya bagi para pengusaha kecil. Keterbatasan modal yang dimiliki, ditambah tingkat penjualan yang menurun drastis, membuat para pengusaha harus berimprovisasi berbagai cara agar produk mereka tetap dapat terjual. Salah satu cara paling efektif untuk meningkatkan penjualan bagi mereka pengusaha kecil yang memiliki modal terbatas, yaitu beralih dari pemasaran dan penjualan secara luring menjadi pemasaran dan penjualan daring. Pemasaran dan penjualan daring dapat dilakukan dengan menggunakan media marketplace maupun sosial media.  Tujuan dari pengabdian ini adalah memberikan pendampingan kepada UD. Evario Mandiri Jaya untuk mengembangkan saluran pemasaran dan penjualan dari luring ke saluran pemasaran dan penjualan secara daring, lalu dapat meningkatkan kesadaran merek lebih luas dari para calon konsumennya Setelah kegiatan pengabdian masyarakat ini dilakukan, UD. Evario Mandiri Jaya dapat melaksanakan kegiatan pemasaran dan penjualan secara daring menggunakan marketplace dan media sosial. AbstractThe Covid-19, which is currently endemic in all parts of the world, has had a considerable impact on the economy in Indonesia, especially for small entrepreneurs. The limited capital they have, coupled with a drastic drop in sales, have forced entrepreneurs have to improve in various ways to make their products can still be sold. One of the most effective ways to increase sales for those small entrepreneurs who have limited capital is to switch from offline marketing and sales to online marketing and sales. Online marketing and sales can be done using the media marketplace and social media. The purpose of this service is to provide training to UD. Evario Mandiri Jaya to develop marketing and sales channels from offline to online, then can increase brand awareness more broadly from potential consumers After this community service activity was carried out, UD. Evario Mandiri Jaya can start doing marketing and sales activities online using the marketplace and social media.
Faktor yang Mempengaruhi Keputusan Pemilihan Perguruan Tinggi Swasta (Studi pada Universitas Muria Kudus) Indah Dwi Prasetyaningrum; Etni Marliana
JEMBATAN Vol 17, No 1 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v17i1.11146

Abstract

In recent years, many changes have occurred regarding the condition of higher education. Formerly, to study in higher education is considered as a prestigious thing. However, these days, higher education has been seen as a necessity for the community be able to improve social and economic conditions. This state, increase the number of private universities every year in every region of Indonesia. In Kudus, there were only one private university namely Universitas Muria Kudus. However, today there is another private university in the city. The emergence of another private university in Kudus will increase the competition to get new students. In order to compete with the new private university, it is needed to know factors that influence someone in the university choice. In this research there are four factors that could affect the university choice (1) characteristic of university, (2) quality and facility of university, (3) external factor, and (4) marketing/communication factor. Questionnaire result will be used as primary data in this research. The respondents for this research are 344 students that were on the first semester of all faculties in UMK. Proportional random sampling method is use to determine research sample.  Result of the study show that quality and facility of university and marketing/communication factor each has positive and significant influence towards university choice. Meanwhile characteristic of university and external factor each has positive but not significant influence toward university choice.
Perilaku ekologis kaum muda dalam pelestarian lingkungan di Pegunungan Muria Mochamad Widjanarko; Etni Marliana
Jurnal Ecopsy Vol 9, No 1 (2022): JURNAL ECOPSY
Publisher : Psychology Study Program, Faculty of Medicine, Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecopsy.2022.03.005

Abstract

Tujuan penelitian ini adalah menganalisis dan menemukan perilaku ekologis kepedulian kaum muda pada pelestarian lingkungan di Pegunungan Muria. Penelitian ini adalah penelitian kombinasi kuantitatif dan kualitatif. Penelitian menggunakan 180 angket yang disebarkan pada kaum muda yang tinggal di Pegunungan Muria, meliputi Kabupaten Kudus, Pati dan Jepara. Angket tertutup dan terbuka dibuat berdasarkan teori perilaku ekologis dipopulerkan oleh Kaiser dan Shimoda, (1999) dengan mengembangkan pengukuran perilaku ekologis yang disebut General Ecological Behavior (GEB), yaitu rasa tanggungjawab, pengetahuan lingkungan dan nilai lingkungan. Data kuantitatif dari angket yang tertutup didapat dari penelitian ini dianalisis dengan berdasarkan persentase jawaban sedangkan jawaban angket terbuka dikategorisasikan berdasarkan persamaan tema. Hasil penelitian menemukan kaum muda memiliki kesadaran dalam melestarikan lingkungan di pegunungan Muria, dengan adanya jawaban 131 responden yang menjawab untuk tidak merusak hutan dan tidak mengambil air dari sumber pegunungan Muria secara berlebihan, melarang penebangan liar, pemburu liar untuk masuk dalam hutan, memberikan informasi tentang pelestarian hutan Muria melalui sosial media, tidak mencoret-coret batu atau pepohonan.
Training to Increase Green Entrepreneur Spirit in High School Students Etni Marliana; Gilang Puspita Rini; Faridhatun Faidah
Jurnal SOLMA Vol. 10 No. 1 (2021)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v10i1.5348

Abstract

Background: Green entrepreneur dibutuhkan untuk menjawab tantangan bisnis yang baru di abad 21. Adanya konsep green economy menuntut adanya lebih banyak wirausahawan yang membangun bisnis secara lebih berwawasan lingkungan. Metode: Pengabdian dilakukan dengan cara penyuluhan serta simulasi. Hasil: Hasil dari pengabdian ini adalah siswa dapat mempelajari karakteristik dari green entrepreneur, meningkatkan kreativitas dengan cara memproduksi barang menggunakan barang bekas, serta mempraktekkan menghitung biaya produksi dan harga pokok. Kesimpulan: sikap kreatif siswa terasah melalui simulasi pengolahan bahan bekas menjadi sesuatu yang bernilai ekonomis. Melalui simulasi tersebut siswa juga belajar cara menghitung biaya produksi dan harga pokok penjualan.
Ketertarikan dan Persepsi Mahasiswa Fakultas Ekonomika dan Bisnis untuk Bekerja di Usaha Kecil Menengah Etni Marliana
BISMA (Bisnis dan Manajemen) Vol. 11 No. 1 (2018)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.168 KB) | DOI: 10.26740/bisma.v11n1.p33-46

Abstract

Small and Medium Enterprises (SMEs) has exceptionally important role in Indonesian economic development. However, SMEs is facing some challenges due to lack of qualified human resources to work in this sector. This research is designed to identify the perception of business school students in working with SMEs. Futhermore, it also shows how SMEs is perceived to offer the job factors that are important for the students to dertermine a job. The sampling method used was purposive sampling method. The data were collected by primary data collection through questionnaires. Data analysis was performed with Wilcoxon Signed Rank Test. The result showed that business school students are less attracted to work with SMEs compare to large enterprises. Furthermore, students perceive that SMEs are better than large enterprises only interms of quality and managerial relationship, authority, and involvement in decision making. It is also perceived by the students that compare to large enterprise SMEs offer less job factors that are viewed to be important to determine a job.
Word Of Mouth dan Cita Rasa: Sebuah Pendekatan Planned Behavior pada Keputusan Pembelian Yunita Lestari; Dina Lusianti; Etni Marliana
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 3 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of word of mouth and taste on buying interest and purchase decisions at bakery in Kudus. The theory used in this research is the theory of planned behavior. The method used in this research is quantitative, with explanatory research as the type of research. Sampling is the research used a purposive sampling technique consisting of 125 respondents. The data analysis used is SEM which is operated through the AMOS program. The results of this study indicate that word of mouth has a positive and insignificant effect on buying interest and purchase decisions, taste has a positive and significant effect on buying interest and purchase decisions, and buying interest has a positive and significant on purchase decisions, as well as buying interest can’t be an intervening variable on the influence of word of mouth and taste on purchase decisions.
Co-Authors Andriani, Evana Dina Lusianti Faridhatun Faidah Gilang Puspita Rini Indah Dwi Prasetyaningrum Mochamad Widjanarko Yunita Lestari