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All Journal MANAJERIAL Journal Competency of Business Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
IBN Udayana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PERCEIVED SECURITY DAN INFORMATION QUALITY TERHADAP ONLINE PURCHASE INTENTION MELALUI TRUST (Study Kasus Pada Konsumen Sorabel di Yogyakarta) IBN Udayana; Putri Dwi Cahyani; Desti Nur Chotimah
Journal Competency of Business Vol 2 No 1 (2018): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (575.289 KB) | DOI: 10.47200/jcob.v2i1.659

Abstract

The purpose of this study is to test and find out and determine the effect of perceived security and information quality on online purchase intention through trust in a reliable online store. The effect of perceived security on trust in Sorabel, the effect of information quality on trust in sorabel, the effect of perceived security on online purchase intention, the effect of information quality on online purchase intention and the influence of trust on online purchase intention. This research is quantitative. The population is Sorabel consumers in Yogyakartas. Samples were taken using a probality sampling technique with a total questionnaire of 100 respondents. Primary data collection techniques using questionnaires. The method of data analysis using multiple linear regression previously conducted a classic assumption test consisting of normality test, heteroxidation test and multicolonierity test. The results showed that there was a positive effect on perceived security, a positive influence on information quality, a positive influence on trust and online purchase intention. Significant positive effect of perceived security on trust; significant positive effect of information quality on trust; significant positive effect of perceived security on online purchase intention; significant positive effect of trust on online purchase intention.
PENGARUH PERCEIVED CHARACTERISTIC OF ONLINE SHOPPING TERHADAP INTENTION TO PURCHASE PADA APLIKASI SHOPEE IBN Udayana; Risal Rinofah; Khusni Fahrurrozi
Jurnal MANAJERIAL Vol 21, No 1 (2022)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v21i1.46158

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh perceived characteristic of online shopping terhadap intention to purchase pada aplikasi shopee. Populasi yang digunakan dalam penelitian ini adalah pada pengguna Shopee di Bantul. Kuesioner didistribusikan secara accidental sampling pada sampel sebanyak 100 responden. Data dianalisis menggunakan analisis regresi linear berganda. Hasil dalam penelitian ini menyatakan bahwa perceived usefulness, perceived ease of use, dan perceived enjoyment berpengaruh positif dan signifikan terhadap intention to purchase. Perceived security tidak berpengaruh positif signifikan terhadap intention to purchase. Temuan ini berimplikasi bahwa Shopee dapat mempertahankan serta meningkatkan tentang perceived usefulness, perceived ease of use, perceived enjoyment, dan perceived security yang dirasakan penggunanya sehingga dapat meningkatkan intention to purchase. Kata kunci: Perceived Usefulness, Perceived Ease Of Use, Perceived Enjoyment, Perceived Security, Intention To Purchase
PENGARUH DIMENSI KUALITAS PELAYANAN RITEL TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN: Studi Kasus Konsumen  Mirota Kampus Di Yogyakarta Ulfan Ulfan; IBN Udayana; Bernadetta Diansepti Maharani
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 1 No. 1 (2022): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (876.477 KB) | DOI: 10.55606/jurrie.v1i1.95

Abstract

This study aims to examine the Physical Aspects, Personality Interaction, Problem Solving, mediated by Customer Satisfaction against Customer Loyalty. The data used in this study used data obtained from questionnaires distributed to customers at Mirota Campus, DI Yogyakarta. The number of questionnaires distributed in this study to 220 respondents. The research data were analyzed using multiple linear regression analysis using the SPSS 25 program. The results of this study indicate (X1) Physical Aspects not have a positive effect on (Z) Customer Satisfaction. (X2) Personality Interaction has a positive effect on (Z) Customer Satisfaction. (X3) Problem Solving has a positive effect on (Z) Customer Satisfaction. (Z) Customer Satisfaction directly has a positive effect on (Y) Customer Loyalty. (X1) Physical Aspects through (Z) Customer Satisfaction has a significant influence on (Y) Customer Loyalty. (X2) Personality Interaction through (Z) Customer Satisfaction has a significant influence on (Y) Customer Loyalty. (X3) Problem Solving through (Z) Customer Satisfaction has no significant effect on (Y) Customer Loyalty and service quality mediated by costumer satisfaction (Z) on costumer loyalty (Y) has a positive effect.
Co-Authors Bernadetta Diansepti Maharani Desti Nur Chotimah Khusni Fahrurrozi Putri Dwi Cahyani Risal Rinofah, Risal Ulfan Ulfan