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All Journal Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Journal of Economy, Accounting and Management Science (JEAMS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
Bernadetta Diansepti Maharani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Analysis of Millennial Purchase Intention Using Modified UTAUT2 in Yogyakarta City Lusia Tria Hatmanti Hutami; Bernadetta Diansepti Maharani
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1793

Abstract

The purpose of this study was to analyse the effect of hedonic motivation and online purchasing habits on online purchase intentions and the effect of habitual mediation on hedonic motivation and online purchase intentions by Millennial. The research method used the AMOS path analysis to 400 students at the Universitas Sarjanawiyata Tamansiswa, Yogyakarta. The results showed that all hypotheses were accepted except hedonic motivation towards online purchase intentions, while habitual mediation of hedonic motivation and online purchase intentions was accepted, thus strengthening this mediation relationship. Thus, it can be concluded that Millennial like the online shopping experience because it is considered fun and amusing and can lead to habitual behaviour. The implication for online purchasing application managers should not only prioritize short-term (momentary) relationships but prioritize long-term relationships therefore consumers become accustomed to using the application. The author's recommendation for managers is to always be creative and innovative, such as creating an attractive and profitable membership program. This research is limited to the number and distribution area of the sample and does not specifically refer to a particular application. Suggestions for further research include the impact of social relationships and the facilitating conditions applied to online purchase intentions.
Analisis Pengaruh Online Review di Youtube, Citra Merek, dan Persepsi Harga terhadap Keputusan Pembelian Smartphone Oppo Brian Luyzh Fernando Giri; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.467

Abstract

This study aims to determine the effect of Online Review (X1) on Yotube, Brand Image (X2), and Price Perception (X3) on the Purchase Decision (Y) of Oppo Smartphones. This type of research is a quantitative research by taking samples from students of the Faculty of Economics, Universitas Sarjanawiyata Tamansiswa Yogyakarta batch 2019 - 2020, as many as 93 people who have purchased Oppo brand smartphones as research subjects. Sampling used purposive sampling technique, and data collection was carried out by survey method by distributing questionnaires. The data was processed using the SPSS application by conducting data quality tests, classical assumption tests, multiple regression tests, t tests and coefficients of determination tests. Based on the test results in this research, it shows that the Online Review variable on YouTube and the price perception have a positive and significant effect on the Oppo Smartphone Purchase Decision. While the Brand Image variable has a positive but not significant effect on the Oppo Smartphone Purchase Decision.
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI KEGUNAAN, PERSEPSI RISIKO TERHADAP NIAT BELI KONSUMEN PADA PRODUK FASHION (Studi Kasus Pada Pelanggan E-Commerce Shopee Di Kota Yogyakarta) Rafida Siska Islamiyah; Ambar Lukitaningsih; Bernadetta Diansepti Maharani
Stability: Journal of Management and Business Vol 5, No 1 (2022): July
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v5i1.8073

Abstract

Tujuan dari penelitian ini adalah untuk menguji Persepsi Kemudahan Penggunaan, Persepsi Kegunaan, Persepsi Risiko terhadap Niat Beli Konsumen pada Produk Fashion ( Studi Kasus Pada Pelanggan E-commerce Shopee di Kota Yogyakarta ). Penelitian ini menggunakan metode penelitian kuantitatif dan teknik non-probability sampling. Hasil penelitian ini menunjukkan bahwa persepsi kemudahan penggunaan dan persepsi kegunaan mempengaruhi keputusan pembelian. Ini menunjukkan kemudahan penggunaan yang lebih tinggi maka semakin tinggi pula kemungkinan Niat Beli nya, serta semakin tinggi persepsi kegunaan seseorang maka niat untuk membeli akan semakin tinggi. Sementara Persepsi Risiko tidak berpengarus secara positif dan signifikan terhadap niat beli produk pada fashion di Shopee.
ENTREPRENEURSHIP INTENTION BASED ON MODIFIED THEORY OF PLANNED BEHAVIOR Bernadetta Diansepti Maharani; Lusia Tria Hatmanti Hutami
Journal of Business Studies and Management Review Vol. 3 No. 1 (2019): JBSMR Vol. 3 No.1, December 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.526 KB) | DOI: 10.22437/jbsmr.v3i1.8517

Abstract

The current phenomenon of the number of workforce is not compatible to the available jobs. Based on this phenomenon the workforce should be able to read opportunities for entrepreneurship. This study aims to determine the intentions of students in entrepreneurship by using Theory of Planned Behavior. In addition, the purpose of this study is to be able to know the interest of the millennial generation in entrepreneurship and to be able to find out various factors that can influence the interest of the millennial generation for entrepreneurship. The sampling method used convenience sampling and overall, sample of this study is 190 students in Yogyakarta who have been taking entrepreneurship courses and the selling class. The method used is regression analysis and descriptive using SPSS. The result showed that all of the hypotheses are accepted. Therefore, it strengthen assumption that millennial generation has an interest to the entrepreneurship, then, early education should be completed with hard skill and soft skill as a whole complement to the scholar
Pengaruh Kualitas Produk, Kualitas Layanan, Citra Merek Terhadap Kepuasan Pelanggan Griya Cokelat di Desa Wisata Nglanggeran, Kecamatan Patuk, Kabupaten Gunungkidul Tri Nurdiyanto; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.972

Abstract

This study aims to analyze whether product quality, service quality, and brand image can affect customer satisfaction at Griya Coklat Nglanggeran which was conducted in Nglanggeran Tourism Village, Patuk District, Gunungkidul Regency. This research is a quantitative study using a questionnaire distribution technique to all consumers at Griya Coklat Nglanggeran who are the samples in the study. The sampling technique used in this study was a purposive non-probability sampling technique using 120 respondents. Data analysis techniques in this study consisted of data quality tests, classical assumption tests, multiple linear regression analysis tests, and hypothesis testing. Data from filling out the questionnaire from this study were then analyzed using the SPSS 25 application. This study gives the result that product quality and service quality have a positive and significant effect on customer satisfaction. However, brand image gives negative results or does not affect customer satisfaction. The results of this study indicate that product quality, service quality, and brand image simultaneously (simultaneously) have a positive and significant effect on customer satisfaction at Griya Chocolate Nglanggeran.
Pengaruh Functional Value, Social Value dan Emotional Value terhadap Green Purchase Intention, Dengan Green Trust Sebagai Variabel Intervening (Studi pada Konsumen Produk Ramah Lingkungan di Yogyakarta) Regi Tuska; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1507

Abstract

This study aims to identify the impact of the variables functional value, social value, and emotional value on the variable green purchase intention with the intervening variable green trust. Quantitative research method was used in this study with data obtained through a questionnaire (gform). Purposive sampling using the Hair formula was used to select a sample of 126 participants who filled out the questionnaire and processed using SPSS 24.0 for analysis using multiple linear regression analysis. This study yielded various results, including a significant positive relationship between the functional value variable and the green trust variable. There is a significant positive relationship between the social value variable and the green trust variable. The emotional value variable does not have a significant influence on the green trust variable. The green trust variable has a significant positive influence on the green purchase intention variable. Functional value does not have a positive and significant effect on green purchase intention. Social value does not have a positive and significant effect on green purchase intention. Emotional value does not have a positive and significant effect on green purchase intention.
PENGARUH DIMENSI KUALITAS PELAYANAN RITEL TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN: Studi Kasus Konsumen  Mirota Kampus Di Yogyakarta Ulfan Ulfan; IBN Udayana; Bernadetta Diansepti Maharani
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 1 No. 1 (2022): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (876.477 KB) | DOI: 10.55606/jurrie.v1i1.95

Abstract

This study aims to examine the Physical Aspects, Personality Interaction, Problem Solving, mediated by Customer Satisfaction against Customer Loyalty. The data used in this study used data obtained from questionnaires distributed to customers at Mirota Campus, DI Yogyakarta. The number of questionnaires distributed in this study to 220 respondents. The research data were analyzed using multiple linear regression analysis using the SPSS 25 program. The results of this study indicate (X1) Physical Aspects not have a positive effect on (Z) Customer Satisfaction. (X2) Personality Interaction has a positive effect on (Z) Customer Satisfaction. (X3) Problem Solving has a positive effect on (Z) Customer Satisfaction. (Z) Customer Satisfaction directly has a positive effect on (Y) Customer Loyalty. (X1) Physical Aspects through (Z) Customer Satisfaction has a significant influence on (Y) Customer Loyalty. (X2) Personality Interaction through (Z) Customer Satisfaction has a significant influence on (Y) Customer Loyalty. (X3) Problem Solving through (Z) Customer Satisfaction has no significant effect on (Y) Customer Loyalty and service quality mediated by costumer satisfaction (Z) on costumer loyalty (Y) has a positive effect.
Pengaruh Corporate Social Responsibility, Social Media Marketing, Store Environment, dan Perceived Value terhadap Purchase Decision (Studi Kasus Pada Pelanggan Pamella Satu Supermarket Yogyakarta) Anias Ina Aprilia Ayang; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1459

Abstract

The study's goal is to examine the effects of corporate social responsibility (CSR), social media marketing (SMM), store ambience, and perceived value on shoppers' decisions at Pamella Satu Yogyakarta. The article analyzes the influence of many external variables, including CSR, SMM, store environment, perceived value, and final purchase decision. Ninety shoppers of Yogyakarta's Pamella Satu Supermarket participated in the study. A random sample approach was used in the distribution of the questionnaire. This study used multiple regression, testing of hypotheses, and checks for data quality as well as tests based on classical assumptions. Corporate social responsibility (CSR) was shown to have a significant beneficial impact on customer buying choices, whereas the effects of social media marketing (SMM) was found to be negative and insignificant. Third, the ambience of a business has a negligible and negative effect on clients' ultimate purchases. The extent to which consumers perceive value influences their purchases is substantial.
PENGARUH SOCIAL MEDIA MARKETING, INSTAGRAM INFLUENCER DAN GREEN PRODUCT TERHADAP PURCHASE DECISION Wahid Hidayat Al Ahmadi; Muinah Fadhilah; Bernadetta Diansepti Maharani
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4436

Abstract

Dalam perkembangan transformasi digital yang sangat pesat saat ini membuat peran pemasaran bagi kelangsungan usaha bisnis menjadi sangat penting, strategi pemasaran yang dilakukan oleh pengusaha diharapkan mampu memunculkan rasa percaya pada konsumen yang dapat dibangun melalui media sosial, dengan menyediakan produk dan layanan yang inovatif yang memberikan rasa dan nilai sehingga menciptakan kepercayaan kepada pelanggan yang dapat mendorong keputusan pembelian (purchase decision). Pada penelitian ini penulis mencoba menganalisis pengaruh social media marketing, instagram influencer, dan green product terhadap purchase desicion studi kasus pada akun instagram laode.mci8. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh masing-masing variabel yaitu social media marketing (X1), instagram influencer (X2), dan green product (X3) terhadap purchase decision (Y). Dalam penelitian ini data dikumpulkan melalui metode kuesioner berjumlah 100 orang responden menggunakan metode purposive sampling untuk mengetahui tanggapan responden terhadap masing-masing variabel. Kemudian analisis terhadap data yang diperoleh berupa analisis kuantitatif yang meliputi uji validitas, dan reliabilitas, uji asumsi klasik, uji hipotesis, dan uji analisis koefisien determinasi (R2). Teknik analisis data yang digunakan adalah regresi linier berganda yang berfungsi untuk membuktikan hipotesis penelitian itu. Hasil analisis menunjukan bahwa variabel social media marketing, instagram influencer, dan green product mempunyai pengaruh positif dan signifikan terhadap purchase decision. Uji hipotesis dengan menggunakan uji t juga menunjukan bahwa ketiga variabel independen yang diteliti terbukti berpengaruh signifikan terhadap variabel dependen. Kemudian melalui uji F bisa terlihat bahwa variabel social media marketing, instagram influencer, dan green product berpengaruh simultan terhadap purchase decision. Angka kuadrat Adjusted R sebesar 0,485 menunjukan bahwa 48,5% variasi purchase decision dapat dijelaskan oleh tiga variabel independen yang digunakan dalam persamaan regresi. Sedangkan sisanya 51,5 % dijelaskan oleh variabel lain diluar ketiga variabel yang digunakan dalam penelitian ini.
Usefulness, Ease of use and Shopping habit Influence Post Covid-19 Online Purchase Intention on Shopee Nahla Uyunul; Bernadetta Diansepti Maharani; Putri Dwi Cahyani
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 7 No. 1 (2025): September
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v7i1.51

Abstract

This study aims to analyze the influence of Perceived Usefulness and Perceived Ease of Use on Post Covid-19 Online Purchase Intention by Shopping Habit during Covid-19 as a mediating variable. The study seeks to determine the extent to which these factors contribute to increasing Post Covid-19 Online Purchase Intentions in the millenial generation use the shopee. using a quantitative research approach is causal associative in nature with Statistical Package for the Social Science (SPSS) tools. This research was conducted on a population consisting of all millennials in Yogyakarta, with a sample of 140 randomly selected respondents. Data was collected through a Likert scale-based questionnaire. The research findings show that perceived usefulness, perceived ease of use, and shopping habits during covid-19 have a positive and significant effect on post covid-19 Online purchase Intention. Perceived usefulness has a positive and significant effect on Shopping Habit during Covid-19. However, there is a gap between theory and results, on the Perceived Ease Of Use variable which states that there is no relationship between the perceived ease of use variable and shopping habit during covid-19. This study strengthens the role of variables, especially perceived usefulness on post covid-19 online purchase intention, besides expanding the theory of perceived usefulness and expanding the theory of shopping habits during covid-19. This study argues that perceived ease of use affects online purchase intention. These findings contribute to the literature on the importance of making digital marketing strategies more effective in online marketplaces  
Co-Authors Ambar Lukitaningsih Anias Ina Aprilia Ayang Brian Luyzh Fernando Giri IBN Udayana Ida Bagus Nyoman Udayana Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Muhammad Affidianto Arrusda Muinah Fadhilah Nahla Uyunul Putri Dwi Cahyani Raden Roro Ruvita Oktaviani Rafida Siska Islamiyah Regi Tuska Tri Nurdiyanto Ulfan Ulfan Wahid Hidayat Al Ahmadi