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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan EconBank : Journal Economics and Banking AKTUAL
Aprillia Elly Kusumastuti
STIE Bank BPD Jateng
Economics, Econometrics & Finance Social Sciences Other

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PERAN PEREMPUAN DALAM MENGURANGI KEMISKINAN Aprillia Elly Kusumastuti
ECONBANK: Journal of Economics and Banking Vol 1 No 1 (2019): April
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v1i1.5

Abstract

This study aims to analyze the phenomenon of the emancipation of women's roles, credit and poverty. A total of 100 members of the women's savings and loan group and recipients of economic aid funds were taken as samples with purposive sampling. Multiple linear regression analysis has been used to analyze the data in this study. The results showed that the Productive Economic Business loans have not effect to reduce Poverty, while loans from the Women's Savings and Loans group have effect to reduce Poverty. Incomplete information is the cause of not yet optimal loans. Therefore, the community must continue to do business management training to obtain loans that can be managed properly which will improve the progress of the business being carried out. In addition, it is necessary for women or mothers to need information about women's savings and loans activities intended for those who need business capital not for consumptive activities.
PENJUALAN ADAPTIF SEBAGAI PEMEDIASI KINERJA TENAGA PENJUALAN PERUSAHAAN ASURANSI DI JAWA TENGAH Dwi Suryanto Hidayat; Aprillia Elly Kusumastuti
Tirtayasa Ekonomika Vol 14, No 2 (2019)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v14i2.6486

Abstract

MEA is an opportunity and a challenge for the business world, not without its implications for the insurance industry in Indonesia. Another challenge comes from Indonesia's own domestic policy regarding the existence of the Health Social Security Organizing Agency (BPJS) for the enactment of Presidential Regulation No.111 of 2013 which mandates that every company must register its employees with BPJS. This Perpres indirectly shifts the opportunities for cooperation between private insurance companies and their policy holders. So that private insurance must strive to attract and maintain long-term good relations and be able to provide satisfaction to policyholders is to implement a relational marketing strategy that is the key to success in the performance of salespeople.The purpose of this study is to develop concepts and test empirically constants that contribute greatly to the performance of salespeople and strategies that can be used by insurance company management to improve the performance of salespeople. This study examines and analyzes the causal relationships between constructs in the model, namely the construct of customer orientation, competitive intelligence, and on the performance of salespeople with adaptive sales as mediators. The analysis used in this study is Structural Equation Modeling (SEM) using the AMOS version 22.0 for Windows. The number of samples analyzed was 210 respondents, insurance salespeople in Semarang, Solo, Yogyakarta. The results of this study are that customer orientation, competitive intelligence has an effect on sales force performance mediated by adaptive sales. As for the direct influence of customer orientation on sales performance is not significant. Similarly, the direct influence of competitive performance on sales force performance is not significant.
Pengaruh Faktor Relatif dan Kontekstual Terhadap Perilaku Pembelian Konsumen dengan Religiusitas Sebagai Variabel Mediasi (Studi Kasus Fashion Busana Muslim di Semarang) Aprillia Elly Kusumastuti; Rizqi Ayu Kumalasari
EBBANK Vol 8, No 1 (2017): EBBANK Vol.8 No.1 Juni 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.287 KB)

Abstract

Lifestyle changes and the progress of time has raised Muslim fashion becomes the trend in the society. However, over the more modern era there has been a shift in the meaning of the use of Muslim dress for Muslim women. This is because the influence of modernization where Muslim clothes is not a primary goal but made a new fashion trend among the community. It was a debate in society whether a Muslim veil because of the demands of their religion or mere fashion trend. This study aimed to test whether the relative and contextual factors influence the behavior of muslim consumers with religiosity as the mediating variable. The population in this study were all Muslim consumers who use the Muslim fashion in the city of Semarang.. The number of samples in this study were 100 respondents with a acidental sampling techniques. This study uses analysis techniques path (path analysis). Based on the results of hypothesis testing is known that the relative and contextual factors influence consumer buying behavior, Relative and contextual factors influence the religiosity. Religiosity influence on consumer buying behavio. and Religiosity is a mediating variable between relative and contextual factors on consumer buying behavior.
Kesadaran Produk Ramah Lingkungan Sebagai Mediasi: Kepedulian Lingkungan Dan Efektivitas Sosial Media Terhadap Keputusan Pembelian Arina Farhanah; Aprillia Elly Kusumastuti
ECONBANK: Journal of Economics and Banking Vol 2 No 1 (2020): April
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v2i1.204

Abstract

Issues are spread about environmental conditions to develop and many become the topic of discussion. One prevention that can be done is to use green products. this study aims to explain environmental concern and social media influence on purchase decisions by mediating green product awareness. The population in this study is the people of Semarang City. The number of samples used were 100 respondents who had bought Lock & Lock products at least once. The sampling technique used is nonprobability sampling with a purposive sampling method. Data were collected using a questionnaire. The analysis technique used is the path analyst and Sobel test. The results of the analysis show that environmental concern and social media cannot directly influence purchasing decisions, but rather must be mediated through green product
Pengaruh Kepuasan Konsumen Terhadap Kesediaan Membayar (Willingness To Pay) Dengan Dimoderasi Reputasi Perusahaan Fitra Rizqiana; Aprillia Elly Kusumastuti
ECONBANK: Journal of Economics and Banking Vol 3 No 1 (2021): April
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v3i1.223

Abstract

This study aims to analyze the effect of consumer satisfaction on willingness to pay, and to analyze the effect of consumer satisfaction on willingness to pay with reputation variable as moderated. The population in this study are consumers who buy Honda motorcycle products at Honda Prima & AHASS Pemalang Motorcycle Dealers. The number of samples is 100 respondents. The sampling technique used was purposive sampling. Purposive sampling technique is a sampling based on the criteria aimed at by the researcher. The data analysis used in this research is Moderated Regression Analysis. The results showed that consumer satisfaction has a significant effect on willingness to pay for consumers of Honda Prima & AHASS Pemalang Motorcycle Dealers. The company's reputation moderates the effect of consumer satisfaction on willingness to pay on consumers of Honda Prima & AHASS Pemalang Motorcycle Dealers.
City Branding Kota Semarang: Pengaruh Brand Distinctiveness, Brand Social Benefit, Memorable Brand Experience, Brand Attractiveness Pada Customer Brand Identification Aprillia Elly Kusumastuti; Dwi Suryanto Hidayat
Jurnal AKTUAL Vol 20, No 2 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i2.187

Abstract

Penelitian bertujuan untuk menguji peran brand distinctiveness, brand social benefit, memorable brand experience, brand attractiveness pada customer brand identification (CBI) pada kota semarang. Dalam penelitian ini mengambil responden para wisatawan yang berkunjung di kota Semarang sebagi populasi. Sedangkan metode pengambilan sampel dilakukan dengan metode purposive sampling dengan kriteria responden adalah pengunjung destinasi wisata di kota Semarang. Survay ini membagikan 300 kuesioner kepada pengunjung destinasi wisata di kota Semarang. Analisis data dalam penelitian ini menggunakan structural equation modelling. Hasil penelitian menunjukkan Brand attractiveness, Brand distinctiveness terbukti secara empiris berpengaruh signifikan terhadap customer brand identification. Sedangkan Brand social benefits tidak berpengaruh signifikan terhadap brand attractiveness tetapi secara langsung berpengaruh signifikan terhadap customer brand identification. Memorable brand experience berpengaruh secara signifikan terhadap brand attractiveness namun tidak terbukti secara empiris berpengaruh signifikan terhadap customer brand identification. Brand distinctiveness dan memorable brand experience berpengaruh tidak langsung terhadap customer brand identification melalui mediasi brand attractiveness. Adapun brand social benefit tidak ditemukan bukti empiris pengaruh tidak langsungnya melalui mediasi brand attractiveness.  
Co-Authors Arina Farhanah Fitra Rizqiana Hidayat, Dwi Suryanto Rizqi Ayu Kumalasari