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All Journal Jurnal Ekonomi dan Kebijakan Publik Indonesia Information Technology Education Journal Jurnal Sipakatau
Nurul Aliah
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Journal : Information Technology Education Journal

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Determinants of Solar Photovoltaic Adoption among Mobile Micro Enterprises: A Technology Acceptance Model Approach Iriandy; Haedar, Ahmad Wahidiyat; Nurul Aliah; Ayu Saputri Bahar
Information Technology Education Journal Vol. 4, No. 3, August (2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/intec.v4i3.10258

Abstract

This study investigates the determinants influencing the adoption of solar photovoltaic (PV) systems among mobile micro-enterprises in Makassar, Indonesia. Drawing upon the Technology Acceptance Model (TAM) extended with two contextual constructs Energy Needs and Ease & Support the research employs a quantitative cross-sectional design involving 30 mobile coffee vendors. Reliability and regression analyses confirm the model’s robustness, indicating that Perceived Usefulness, Technology Acceptance, and Energy Needs significantly predict the intention to adopt PV systems, while Ease & Support shows no significant effect. The study extends the application of TAM to the informal micro-enterprise context, which has rarely been explored in renewable energy adoption research. Findings highlight that perceived economic benefits and energy necessity outweigh technical convenience in shaping adoption behavior. This suggests that micro-entrepreneurs’ motivation is primarily driven by practicality and efficiency rather than ease of use. The results provide policy insights for promoting inclusive green transitions through targeted micro-financing, technical training, and supportive urban regulations for small mobile vendors. Overall, this pilot investigation offers a validated framework for future empirical studies on renewable energy adoption within developing-country micro-enterprise sectors.
Co-Authors Abubakar Hamzah Ahmad Wahidiyat Haedar Asmaul Husnah Nasrullah Ayu Saputri Bahar Faizah Khaeruddin Iriandy Jayawarsa, A.A. Ketut Maya Kasmita Rivai, Andi Muhammad