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Pengaruh Tiktok Affiliate Marketing Dan Kemudahan Akses Aplikasi Terhadap Impulse Buying Konsumen (Study Kasus Pada Anak Muda Di Kabupaten Ponorogo) Dian Fateekha lireeh; Moh. Faizin
Niqosiya: Journal of Economics and Business Research Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v3i2.2543

Abstract

Marketing that is popular today is digital-based. Affiliate Marketing is a business system by marketing other people's products and services using the internet and an affiliate will get a commission when successfully selling the product. This ease of finding information triggers the occurrence of Impulse Buying behavior. This study aims to determine the influence of Tiktok Affiliate Marketing on consumer Impulse Buying, to determine the effect of easy application access on consumer Impulse Buying. The method in this study is a quantitative approach, a non-probability sampling technique totaling 96 respondents and using the purposive sampling method. The data analysis method uses classical assumption tests, namely validity tests and reliability tests, multiple linear regression tests with t tests and f tests, and determination coefficient tests. The method in this study is a quantitative approach, a non-probability sampling technique totaling 96 respondents and using the purposive sampling method. The data analysis method uses classical assumption tests, namely validity tests and reliability tests, multiple linear regression tests with t tests and f tests, and determination coefficient tests.
Poverty Determination Analysis In Seventeen Districts With The Highest Poverty Rate In East Java Moh. Faizin; Muh. Najib Amril Huda
Niqosiya: Journal of Economics and Business Research Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v4i01.3312

Abstract

Poverty has, until now, become an endless issue when discussed. This study aims to test and analyze several macroeconomic variables in the form of GRDP, open unemployment, minimum wage, and human development index about the poverty rate in seventeen districts in East Java with the highest poverty rate. By using panel data regression analysis and Eviews as the analysis tool, the results showed that partially only HDI had a significant effect on poverty. In contrast, the other three dependent variables showed the opposite result. The regression results also showed that the influence of four variables simultaneously affected poverty. The results of this research can be a reference in determining government policies at the central and regional levels to reduce the rate of poverty in each region.