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All Journal Jurnal Riset Bisnis dan Manajemen Jurnal Pengabdian Masyarakat Nusantara Indonesian Journal of Business Analytics (IJBA)
Wala Erpurini
Universitas Nasional PASIM
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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KAJIAN STRATEGI PEMASARAN DALAM MENGHADAPI ERA DISRUPSI TEKNOLOGI DI MASA PANDEMI COVID 19 PADA KOPERASI SUSU KUD SARWA MUKTI Wala Erpurini; Nur Alamsyah
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 1 No. 2 (2021): Agustus 2021 - Januari 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v1i2.454

Abstract

This community service is carried out at KUD Sarwa Mukti which is a dairy cooperative. The purpose of this community service is to conduct a study of the marketing strategy used by this cooperative in the era of technological disruption during the covid-19 pandemic. The method used in this community service is a qualitative descriptive method. The participation of members of the “SARWA MUKTI” Village Unit Cooperative (KUD) is given formally which can assist in every decision making. In contributive participation, residents can make their contribution in the form of providing dairy milk or fresh milk which is regulated by the management of the Village Unit Cooperative (KUD) "SARWA MUKTI" itself which is taken from several villages. The Village Unit Cooperative (KUD) “SARWA MUKTI” only supplies factories such as PT. ULTRA JAYA. So that this activity is expected to provide an increase in production.
The Effect of Perception of Ease and Service Features Upon Interest in Using Mobile Banking on BCA Mobile Application at BCA Bandung Regional Wala Erpurini; Devi Silaen; Tiara Nurhasanah; Nur Alamsyah
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3689

Abstract

The goal of this research is to examine the effect of perception of ease and service features on the intention to use mobile banking partially or simultaneously on the BCA Mobile application. This research was conducted with BCA customers at the BCA Bandung regional office who utilized the BCA Mobile application for Mobile Banking. In this research, a quantitative method with a descriptive and associative approach was utilized. Individuals, namely BCA customers in the BCA Bandung regional office who utilize BCA Mobile, serve as the unit of analysis for this research. The sample size for this research is one hundred respondents. The sampling method based on sampling incidental, yet adheres to predefined criteria. The analytical approach employs multiple linear regression analysis, hypothesis testing, and the coefficient of determination, in addition to verifying the instrument's validity and reliability. Results indicated that perception of ease and service features influenced the intention to use Mobile Banking on the BCA Mobile application, either partially or concurrently. To facilitate client transactions, it is planned that Bank BCA would include new technologies and interactive service elements into the BCA Mobile application.
THE IMPACT OF TARGET MARKETS, UNIQUE RESOURCES & MARKET ATTRACTION ON DIGITAL MARKETING: THEIR SIGNIFICANCE FOR SELECTING POSTSECONDARY EDUCATION Wala Erpurini; Undang Juju
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.12093

Abstract

Due to competition, universities in the Bandung Raya metropolitan area have integrated digital marketing into their curricula. This unique study investigates variables not previously explored in private universities. It aims to guide educational institutions in enhancing digital marketing strategies to attract prospective students. Digital marketing effectiveness is evaluated based on market attractiveness, target market, and resource uniqueness. SEM analysis reveals that Market Attractiveness directly influences by 11.88% and indirectly by 6.54% through Target Market and 6.67% through Resource Uniqueness. Resource Uniqueness also impacts indirectly by 6.67% via Market Attractiveness and 5.85% via Target Market, and directly by 12.95%. The Target Market shows a direct effect of 11.36%, with indirect effects of 5.85% through market attractiveness and 6.54% through resource uniqueness. This study innovatively links and refines these five concepts.
Co-Authors Abdul Holik Devi Silaen Nur Alamsyah Nur Alamsyah Tiara Nurhasanah Undang Juju