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All Journal Jurnal Dakwah Tabligh Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Journal of Management and Social Sciences
MUHAMMAD YUSUF AR
Universitas FAJAR
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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KEKERASAN SIMBOLIK PADA PROGRAM ACARA FESBUKERS RAMADAN 2017 DALAM SEGMEN RUMAH MIRING (RUMING) EDISI BUKA PUASA FIRDA YAHYA; MUHAMMAD YUSUF AR
Jurnal Dakwah Tabligh Vol 19 No 2 (2018)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v19i2.7480

Abstract

Symbolic violence is not physical or psychological violence. If these two forms of violence can be easily recognized, symbolic violence is very difficult to recognize. Symbolic violence can occur at any time and without realizing it. The purpose of this study is to find out the symbolic violence that is present in the program "Pesbukers Ramadan 2017" in the sloping (Ruming) house segment of the break fasting edition. This study uses a mix of methods or a mixture of qualitative and quantitative methods. There are 30 episodes studied, each lasting approximately 10 minutes. The results of this study indicate, there are 298 times the occurrence of symbolic violence in the Pesbukers Ramadan program in the sloping home segment, as well as the many meanings of semiotics of violence that arise in the program both euphemism, swear, sexual, and attributes.
PERSEPSI IBU RUMAH TANGGA TERHADAP PERAN GENDER PADA TAYANGAN SINETRON “DUNIA TERBALIK” RCTI Muhammad Yusuf AR; Atia Vitalia Aswadany
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 5 No 1 (2019)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v5i1.10172

Abstract

Television programs present something to be liked. In addition, it must also give a message that brings influence to life in society. The problem of this research is how the housewives' perception of Gamtufkange Urban Village on gender roles in the Reverse World comedy soap opera on RCTI, with the aim of Knowing the perception of Gamtufkange Urban Housewives towards gender roles in the comedy of Reverse World comedy. This research uses a qualitative approach. With primary data sources from informant interviews and secondary data. Data were analyzed using five factors that influence perceptions according to Deddy Mulyana, namely perceptions based on experience, perceptions are selective, perceptions are presumptive, perceptions are evaluative and perceptions are contextual. The theoretical foundation used in this study is the Stimulus-Organism-Response Theory. The results of the study concluded that some housewives disagreed with the role of gender in the soap opera "Reverse World" by reason of their irregularities and cultural and religious norms. Men do not deserve the role that should be done by women in the home. While housewives who agreed to gender roles in the soap opera shows reasoned, a wife working to help their husbands was not taboo and could be accepted. The wife can work to help the family economy, but still must be responsible for taking care of the family.
SOCIAL MEDIA MARKETING ON CAMPUS I Nyoman Tri Sutaguna; Muhammad Yusuf AR; Mashudi Hariyanto; Geofakta Razali; Arief Yanto Rukmana
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.395

Abstract

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.
Co-Authors Arief Yanto Rukmana Atia Vitalia Aswadany FIRDA YAHYA Geofakta Razali I Nyoman Tri Sutaguna Mashudi Hariyanto