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All Journal Jurnal Dakwah Tabligh Syntax Literate: Jurnal Ilmiah Indonesia Al-MUNZIR Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Jurnal Indonesia Sosial Sains Riwayat: Educational Journal of History and Humanities West Science Social and Humanities Studies INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
MUHAMMAD YUSUF AR
Universitas Fajar Makassar
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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KEKERASAN SIMBOLIK PADA PROGRAM ACARA FESBUKERS RAMADAN 2017 DALAM SEGMEN RUMAH MIRING (RUMING) EDISI BUKA PUASA FIRDA YAHYA; MUHAMMAD YUSUF AR
Jurnal Dakwah Tabligh Vol 19 No 2 (2018)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v19i2.7480

Abstract

Symbolic violence is not physical or psychological violence. If these two forms of violence can be easily recognized, symbolic violence is very difficult to recognize. Symbolic violence can occur at any time and without realizing it. The purpose of this study is to find out the symbolic violence that is present in the program "Pesbukers Ramadan 2017" in the sloping (Ruming) house segment of the break fasting edition. This study uses a mix of methods or a mixture of qualitative and quantitative methods. There are 30 episodes studied, each lasting approximately 10 minutes. The results of this study indicate, there are 298 times the occurrence of symbolic violence in the Pesbukers Ramadan program in the sloping home segment, as well as the many meanings of semiotics of violence that arise in the program both euphemism, swear, sexual, and attributes.
PERSEPSI IBU RUMAH TANGGA TERHADAP PERAN GENDER PADA TAYANGAN SINETRON “DUNIA TERBALIK” RCTI Muhammad Yusuf AR; Atia Vitalia Aswadany
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 5 No 1 (2019)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v5i1.10172

Abstract

Television programs present something to be liked. In addition, it must also give a message that brings influence to life in society. The problem of this research is how the housewives' perception of Gamtufkange Urban Village on gender roles in the Reverse World comedy soap opera on RCTI, with the aim of Knowing the perception of Gamtufkange Urban Housewives towards gender roles in the comedy of Reverse World comedy. This research uses a qualitative approach. With primary data sources from informant interviews and secondary data. Data were analyzed using five factors that influence perceptions according to Deddy Mulyana, namely perceptions based on experience, perceptions are selective, perceptions are presumptive, perceptions are evaluative and perceptions are contextual. The theoretical foundation used in this study is the Stimulus-Organism-Response Theory. The results of the study concluded that some housewives disagreed with the role of gender in the soap opera "Reverse World" by reason of their irregularities and cultural and religious norms. Men do not deserve the role that should be done by women in the home. While housewives who agreed to gender roles in the soap opera shows reasoned, a wife working to help their husbands was not taboo and could be accepted. The wife can work to help the family economy, but still must be responsible for taking care of the family.
Konten Video YouTube: Pengaruh dan Peminatannya Bagi Mahasiswa Ilmu Komunikasi di Kota Makassar Muhammad Yusuf AR; Syarmila Syam
Al-MUNZIR Vol 15, No 1 (2022): Mei 2022
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/am.v15i1.3389

Abstract

The purpose of this study was to determine the effect of YouTube video content on the interest in watching television among Communication Studies students in Makassar City. This study uses a quantitative approach with descriptive statistics to test the hypothesis about whether there is a relationship between the variables being studied. In addition, researchers also use the uses and gratification theory, that the selection of media used by the audience to meet their needs is looking for something they want. Also using the theory of technological determination, that every event or action taken by humans is the result of the influence of technological developments. This study aims to find out what types of video content students are most interested in when accessing video content on YouTube. The results of this study, among others, found that the most popular types of YouTube content based on the highest order were music and film content, video tutorials, video blogs (vlogs), culinary videos, traveling videos, entertainment videos, news and politics, game reviews, horror videos, business videos, motivational videos, documentaries, Islamic information, and religious lectures, so that it has implications for television media managers and content creators to pay attention to the content of interest. Keywords: YouTube Content, Social Media, Television Programs, Communication Science.
Pemanfaatan Kekayaan Media dalam Kepemimpinan Efektif dengan Sistem Komunikasi Multi-Channel di Masa Pandemi COVID-19 Andi Vita Sukmarini; Muhammad Yusuf AR; Darmawati Kadir
Jurnal Indonesia Sosial Sains Vol. 3 No. 01 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.19 KB) | DOI: 10.59141/jiss.v3i01.557

Abstract

Penelitian ini bertujuan untuk mengevaluasi pemanfaatan Kekayaan Media yang digunakan sebagai alat komunikasi Multi-Channel di masa pandemi COVID-19. Pemanfaatan Teknologi Multimedia dengan segala kekayaan konten dan fungsinya saat pandemi covid-19 menuntut lembaga atau organisasi harus cerdas dalam memanfaatkan berbagai aplikasi multimedia. Jika merujuk pada teori kekayaan media, maka sudah selayaknya sebuah Organisasi dengan kepemimpinan efektif harus memanfaatkan kelebihan setiap aplikasi multimedia yang ada, sehingga komunikasi multi-channel dapat efektif berjalan. Penelitian ini dilakukan di sebuah Universitas Swasta Al Asyariah Mandar, Sulawesi Barat yang berada di daerah dengan segala keterbatasan layanan jaringan komunikasi. Metode penelitian menggunakan mix metode yakni sampel analisa berdasarkan quisisoner yang disebar dalam tim organisasi dan pejabat kampus dan studi kasus berdasarkan observasi wawancara pada beberapa pimpinan bidang terkait di lokasi penelitian. Hasil Penelitian menunjukkan bahwa di lokasi penelitan penggunaan aplikasi multimedia efektif mendukung tujuan organisasi sehingga dapat bertahan bahkan secara kinerja kelembagaan berprestasi, meskipun di situasi pandemi COVID-19 melanda sejak dua tahun terakhir. Selain itu didapatkan bahwa komunikasi multi-channel dengan pemanfaatan teori kekayaan media, juga dapat mendukung berjalannya organisasi dengan baik.                                                                           
Objektivitas Berita TVRI Sulawesi Selatan: Analisis Isi Segmen “Berita 7 Sulawesi Selatan Hari Ini” Muhammad Yusuf AR; Ade Novitriani Ferman
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.586 KB) | DOI: 10.36418/syntax-literate.v8i1.11132

Abstract

Penelitian ini menganalisis secara kuantitatif objektivitas berita "Sulawesi Selatan Hari Ini" Pada Segmen Berita 7 TVRI Sulawesi Selatan, periode 1 sampai 20 April 2019. Pengkajian objektivitas dalam penelitian ini mengggunakan teori Wester Sthal meliputi dua kategori yaitu factuality (faktualitas) dan impartiality (ketidakberpihakan). Pengukuran objektivitas berita program “Sulawesi Selatan Hari Ini”, menggunakan empat dimensi kategorisasi yaitu kebenaran, relevansi, netral, dan berimbang. Adapun indikatornya mengandung 5W1H, aktualitas, signifikansi, kesesuaian narasi/gambar, tidak ada tokoh paling dominan penyajian berita berlebihan, dan keterangan video dari dua pihak. Hasil analisis menunjukkan, terdapat 49 berita atau 65.21 persen saja yang memenuhi unsur 5W1H. Dimensi relevan yang memenuhi indikator aktual terdapat 66 berita atau 80.50 persen. Pada indikator kesesuaian narasi/gambar, mencapai persentase tertinggi yaitu 92.60%. Kemudian pada indikator tidak adanya tokoh paling dominan dan penyajian berita berlebihan yang termasuk netral, mencapai 88.89 persen. Sedangkan pada dimensi keseimbangan, dengan indikator adanya keterangan/ video dari kedua pihak, persentasenya lebih rendah, hanya 66.67 persen.
Media Convergence in Fajar Daily Newspaper Rahmita Saleh*; Muhammad Yusuf; Mariesa Giswandhani
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33671

Abstract

This research was conducted to determine the media convergence applied by the Fajar Daily newspaper based on the Siepera and Veglis models. This model consists of four forms, namely technology convergence or multiplatform, business convergence, professional convergence and content or multimedia convergence. Each form is described based on the practices carried out by the Harian Fajar newspaper through qualitative methods. The results of the study show that Fajar Daily applies these four models wherein the convergence of innovation technology is carried out by combining three platforms to present news and information to readers, namely print media, online media and social media. This convergence stage is in line with content convergence where adjustments to news content have been made on each platform but there are weaknesses in the support/promotion of content between platforms which is still carried out only in print and online media. In terms of business and professional convergence, Fajar Daily's management has endeavored to develop the business in a multi-platform direction.
The Influence of Social Media Influencer Utilization in Influencing Public Opinion Loso Judijanto; Sitti Harlina; Muhammad Yusuf; Ni Desak Made Santi Diwyarthi; Bekti Setiadi
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.548

Abstract

This bibliometric analysis delves into the evolving landscape of research surrounding the impact of social media influencers on public opinion. Spanning nearly six decades and comprising 980 scholarly publications, the study employs rigorous bibliometric tools to unveil clusters of research themes, influential authors, and emerging trends. The analysis reveals the multifaceted role of social media influencers, spanning domains from consumer behavior to political discourse. Implications drawn from the findings highlight growing interdisciplinary interest and suggest potential avenues for future research, while the density visualization underscores well-explored and less-explored dimensions within the literature. As the influence of social media influencers continues to evolve, this study serves as a comprehensive guide, informing policymakers, marketers, and scholars about the complex interplay between digital influencers and societal perceptions.
NEW MEDIA AND THE CHANGING LANDSCAPE OF POLITICAL COMMUNICATION Melyana R Pugu; Nina Triolita; Muhammad Yusuf
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 6 (2024): JUNE
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the last decade, the penetration of new media into everyday life, particularly through the use of the internet and social media, has played an important role in shaping contemporary patterns of political communication. This research aims to examine how new media has changed the landscape of political communication and its impact on public participation in the democratic process. Through literature analysis, this study explores various aspects of the changes brought about by new media, including greater accessibility to political information, personalization of political messages, as well as the challenges of echo chambers and polarization that result. The research method used in this study is literature review. The results of this study show that new media have provided new opportunities and challenges in political communication. On the one hand, new media allow politicians to reach out and interact with voters directly and more personally, and promote wider public participation in the political process. On the other hand, phenomena such as echo chambers and online polarization raise concerns about the quality of democratic discussion and the ability of voters to make well-informed decisions. This research emphasizes that while new media provides great opportunities for democracy, there is an urgent need for effective mitigation strategies so that its negative impacts can be minimized.
Co-Authors Abda Abda Ade Novitriani Ferman Andi Vita Sukmarini, Andi Vita Atia Vitalia Aswadany Bekti Setiadi Darmawati Kadir FIRDA YAHYA Harlina, Sitti Loso Judijanto Mariesa Giswandhani Ni Desak Made Santi Diwyarthi Nina Triolita Rahmita Saleh Syarmila Syam