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All Journal Jurnal Mirai Management J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Jurnal ASPIKOM LUGAS Jurnal Komunikasi Journal on Education Jurnal Riset Komunikasi Jurnal Review Pendidikan dan Pengajaran (JRPP) INTERACTION: Jurnal Pendidikan Bahasa Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Komunikasi dan Pembangunan Daerah Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE International Journal of Environmental, Sustainability, and Social Science COMMENTATE: Journal of Communication Management Ilomata International Journal of Social Science Komitmen : Jurnal Ilmiah Manajemen Jurnal Public Relations (J-PR) Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Visi Komunikasi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Brilliant International Journal of Management and Tourism (BIJMT) Formosa Journal of Sustainable Research (FJSR) International Journal of Travel, Hospitality and Events World Psychology CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Gemilang: Jurnal Manajemen dan Akuntansi Literacy : International Scientific Journals of Social, Education, Humanities Journal of Research and Development on Public Policy Journal of Management and Social Sciences International Journal of Economics and Management Research Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Journal of Management and Creative Business West Science Interdisciplinary Studies Indonesian Journal of Entrepreneurship & Startups West Science Interdisciplinary Studies Jurnal Masyarakat Religius dan Berwawasan Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) GSE-journal RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Mahardika Adiwidia Communica : Journal of Communication Jurnal Komunikasi & Media Digital Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Semantik: Journal of Social, Media, Communication, and Journalism

Geofakta Razali

Universitas Pembangunan Jaya, Indonesia

Author-ID : 5860604

Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

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REDAKSI MANAJEMEN MEDIA DALAM EVALUASI PENYIARAN KONVENSIONAL (Studi Kasus Pada Radio Haluan Riau Pekanbaru) Razali, Geofakta
Aksara Public Vol 4 No 4 (2020): November (2020)
Publisher : EDUTECH CONSULTANT

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana manajemen penyiaran Smartfm Pekanbaru dalam menghadapi persaingan dan era digital di Industri Penyiaran. Manajemen redaksional dapat diartikan sebagai penerapan fungsi-fungsi manajemen melalui tindakan planning, organizing, actuating, dan controlling dalam pengelolaan materi pemberitaan (Pareno, 2004:46). Mengacu pada definisi di atas, dapat dikatakan bahwa yang menjadi fokus dalam menajamen redaksional adalah bagaiama redaksi surat kabar Haluan Riau menerapkan POAC dalam setiap kegiatannya, yaitu mengelola pemberitaan. Selain peran utama dalam bertanggung jawab terhadap pemberitaan, ada sebuah peran penting yang dimiliki redaksi dalam sebuah surat kabar, seperti apa yang dikemukakan oleh Santana (2005:188), redaksional merupakan sisi ideal sebuah penerbitan pers yang menjalankan visi, misi, atau idealisme media yang mengurus tentang pemberitaan mulai dari peliputan, penulisan, hingga penyuntingan berita. Peran inilah yang membuat redaksi menjadi penting untuk diteliti terkait dengan kualitas pemberitaan yang dimiliki Haluan Riau. Apalagi dengan persaingan ketat yang ada, maka redaksi Haluan Riau harus berusaha meningkatkan kualitas pemberitaan sekaligus menjaga jati diri surat kabarnya itu sendiri.

INTEGRASI MEDIA MNC GROUP DALAM MENINGKATKAN EFISIENSI DAN KOMPETISI DI PASAR BISNIS INDUSTRI MEDIA PENYIARAN Geofakta Razali
J-IKA Vol 6, No 1 (2019): APRIL 2019
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Jurnal ini memberikan pemahaman tentang integrase yang terjadi pada media khususnya MNC Group. Integrasi tersebut berhasil memberikan improvisasi pada efisiensi. Persaingan pasar industry media menjadi sebuat ketentuan yang menjadi landasan berpacunya media untuk menjadi sebuah holding dan saling menunjang dari sisi satu dan sisi lainnya. Penulis menggunakan teori SCP untuk melihat bagaimana struktur media, perilaku media, dan performancenya untuk mencapai sebuah konsep bisnis industry media yang sempurnaThis thesis analyzes MNC Media at the viewside of media group in Indonesia with through the time and had raced into the largest integration media group in Southeast Asia. To analyze the efficiency and the competition that created by MNC Media Group, actually, researchers try to analyze based on the theory. That theory is Industrial Organization owned media Kranenburg. This theory explains how Structure, Conduct and Performance of a media become into a value chain to survive in the competition group media today we called is integration. There is also a research concept by adding strategy concepts of business broadcast media industry. The indicator used to measure and analyze the success rate occurred partly based on data media with the large revenue increase profit margins, many advertisers, competition audience share, and the company's efficiency.Keywords: Integration, MNC Media Group, Efficiency, Competition, Industry Media Broadcasting Business

PENGARUH FAKTOR PEMBENTUKAN CITRA TERHADAP OPINI PUBLIK PADA KANTOR PELAYANAN PAJAK PRATAMA TULUNGAGUNG Rosiana Andhikasari; Geofakta Razali
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

This study is aimed to investigate the effect of image formation factor components such as physical identity, non physical identity, organitation management, product quality, activity and relations. Variable X1 is physical identity, variable X2 is non physical identity, variable X3 is organitation management, Variable X4 is product quality, Variable X5 is activity and relations, and variable Y is public opinion. This research belongs to quantitative research with corelational description. Sample employed here is 100 tax payers. In gathering the data, questionnaire is used and the result is counted by using likert scale. Moreover, to make the data valid, some tests are also used. They are validity test, reliability test, and classic assumption test that covers normality test and multicollinearity test. Furthermore, the data are analyzed by using double linier regression analysis. From the results of data analysis and discussion it was found that together the variables X1, X2, X3, X4, X5, and Y. The contribution of these five variables amounted to 59.1%, the remaining approximately 40.9% influenced by other factors besides these five variables. In this research note that the non physical identity’s variable is the most dominant variable affecting the public opinion. The existence of a good non physical identity of tax payer perceives the success of Tulungagung Tax Office. Effect of 59.1% can be assumed that the image formation is high, this means that Tulungagung Tax Office’s image can be said to succeed or be accepted by the public.Keyword: image formation factors, public opinion, tax office

STRATEGI POSITIONING RADIO MANDIRI 98,3 FM SEBAGAI RADIO NEWS AND BUSINESS PEKANBARU Geofakta Razali; Evawani Elysa Lubis
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Radio is a media which is heard by the whole society and used to support the development. To maintain the public space by creating a position in order to be accepted in society, radio needs to do a positioning radio strategy. Many radio has been expanding for the time, demanding a radio station must have a strong positioning to win a competition for gaining market segmentation which affect to sustainability of radio activity, one of them is advertisement. Mandiri FM radio as one of radio in Pekanbaru with tagline news and business radio trying to create a identity to be accepted by Pekanbaru citizen, with the concept of news and business to develope the Pekanbaru citizen’s who always require information such as news and business. This research aims to determine the positioning strategy of Mandiri FM as a news and business radio, and knowing the Mandiri FM constraints in performing the positioning strategy. This research uses a qualitative methods with a descriptive approach. The research was conducted at the Radio Mandiri FM, Tuanku Tambusai street, 7th Pekanbaru. With the research subject is positioning strategy Mandiri FM , and the object of research is all informant needs of this research, and for the key informants is Mandiri FM General Manager through purposive sampling . Techniques to collect the data for rthis research study is using depth observation, interviews and documentation. The results of this research show radio positioning (positioning) is a strategy to designed a communicate all of part of the radio beginning radio identity, segmentation, target, format and radio products (programs) and competitor analysis. The Tagline of Mandiri FM is news and business has a target audience segmentation is 25-35 year old and advertisers. To realize that segment needs for being the public space, Mandiri FM also presents the broadcast (program) that has been maintained by the format news and business.Keyword : Strategi, Strategi Positioning, Radio, News and Business

Strategi Komunikasi Marcomm Lippo Tamini Square Melalui Live Music Dalam Menarik Pengunjung Geofakta Razali
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 5, No 2 (2018): JURNAL J-IKA
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Di era modern ini kompetisi dari Mall dikelola oleh bagian marketing komunikasi untuk menarik kostumer. Banyak strategi yan g cukup familiar selain kegiatan publiuc relation menjadi sapek pertimbangan khusus dalam pencapaian tingkat keramaian kostumer. Live musik salah satunya menjadi pertimbangan yang cukup signifikan. Menggunakan metode kualitatif deskirpitif. Peneliti akan melihat bagaimana implementasi, strategi koimunikasi dan evaluasi pada hal tersebut.

Strategy and Function of Perfect Health's Public Relations Activities in Enhancing a Positive Image through Philanthropic Corporate Social Responsibility Geofakta Razali; Rizki Hidayat
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.616

Efforts to reduce poverty rate are still a highlighted issue almost in every country. Especially during the COVID-19 pandemic, there is increasing attention to corporate social responsibility (CSR) around the world, to find out the magnitude of its influence on corporate image as can be seen from its sustainable, accountable and transparent implementation. Perfect Health carries out several strategies to realize the function of Public Relations activities through CSR Philanthropy in the program "compensation for orphans, disaster donations, social action”, with the aim of influencing other people through cognitive, affective and conative aspects. The researchers use a qualitative research method approach to collect data from some relevant sources for analysis through public relations theoretical approach. Informants in this study comprise community members, philanthropic institutions, and perfect health public relations officers. Data are collected through observation, interviews, questionnaires and literature study techniques. The results show that the implementation of CSR has a positive impact on company image. Furthermore, this study proposes that CSR philanthropy helps promote positive attitudes which in turn increase people’s behavioral interests.

KEKUASAAN DALAM HAGEMONI MEDIA : KOMUNIKASI POLITIK DAN EKSISTENSI MERAIH MASSA Geofakta Razali
Jurnal Akrab Juara Vol 6 No 3 (2021)
Publisher : Yayasan Akrab Pekanbaru

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Kehidupan media yang semula menyejukkan masyarakat dengan berbagai informasi, pendidikan, dan hiburan tiba-tiba harus menghadapi tekanan (hegemoni) terutama dari pihak penguasa. Tulisan ini akan memahami satu pokok bahasan yaitu antara media dan kekuasaan. Pemahaman ini menyangkut bentuk afiliasi antara isi media dengan penguasa (state). Rezim Orde Baru dipandang sebagai negara kuat yang selalu dapat menentukan arah pertunjukan media, dan sebagai keikutsertaannya untuk mencampuri berbagai aktivitas ekonomi bahkan politik negara. Jika tulisan ini dapat dikembangkan lebih jauh, akan diketahui bagaimana negara (rezim Orde Baru) menanamkan politik kekuasaannya (hegemoni). Kekuassan ini menajdi sebuah pijakan bagi pemimpin media dalam meraih kekuatan masa

E-Commerce Tax Regulatory Instructions in the Indonesian Government's Business Communication to Supports Social Justice Geofakta Razali; Retno Ekasari; Nadiah Abidin; Lokita Pramesti; Endang Susanti
Ilomata International Journal of Social Science Vol 3 No 2 (2022): April 2022
Publisher : Yayasan Ilomata

This research is a qualitative study that produces a conceptual understanding of how the government tries to conduct business communication in supporting the justice of conventional traders and digital entrepreneurship such as e-commerce. This study examines the efforts made in the study of e-commerce tax instructions to see the government's competence in social care, as well as making recommendations on how the instructions are carried out in order to achieve effective messages to all levels of society, especially the internal management of the government itself. It is possible, the large opportunity for digital entrepreneurship in the future to become a business alternative, if not managed properly, the subject of this research speaks through business communication theory in informative, persuasive, regulatory, and integrative to urge all parties to be aware of and comply with taxes. E-commerce taxes are a level playing field solution for the sake of harmony in the world of digital and conventional trade. The results of this study are a set of values of tax-abiding business communication on digital entrepreneurship to achieve a better socio-economic life, as well as increase the government's positive image in recognition of justice.

STRATEGI MNC GROUP DALAM MENINGKATKAN EFISIENSI DAN KOMPETISI DI PASAR BISNIS INDUSTRI MEDIA PENYIARAN 4.0 Tuty Mutiah; Geofakta Razali; Agung Raharjo
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 2, No 1 (2019): Januari
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Saat ini tengah memasuki era disrupsi teknologi yang bergeser pada era Revolusi Industri 4.0. World Economic Forum (WEF) menyebut Revolusi Industri 4.0 adalah revolusi berbasis Cyber Physical System yang secara garis besar merupakan gabungan tiga domain yaitu digital, fisik, dan biologi. Sehingga membuat industri pertelevisian semakin mempunya tantangan dengan Revolusi Industri 4.0 dan di era digital ketika sebagian besar persebaran informasi berlangsung di dunia maya, industri pertelevisian menghadapi persaingan dengan media-media online yang relatif lebih mudah diakses. Hal ini menuntut stasiun televisi untuk terus menghadirkan inovasi, baik dalam program tayangan maupun dalam media penyiaran, salah satunya dengan menyediakan akses untuk menonton siaran televisi secara online. Revolusi industri menjadi tantangan bagi industri televisi di tanah air, tidak terkecuali televisi-televisi lokal di indonesia. Sumber pendanaan dan teknologi menjadi salah satu kendala bagi tv lokal bersaing di era revolusi industri. Belum lagi keterbatasan sumber daya manusia yang diakui ikut menjadi penentu untuk memenangi persaingan. Beragam strategi terus diupayakan agar pertelevian di indonesia mampu bertahan di tengah kemajuan tekonologi dan daya saing industri. Salah satunya penguatan konten program televisi.

PENGARUH PROMOSI DISKON DAN GRATIS ONGKIR SHOPEE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Geofakta Razali; Dessy Andamisari; Jun Saputra
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 3 (2022): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v2i3.132

Shopee is one of the e-commerce sites in Indonesia, shopee is more focused on mobile platforms so that people can more easily access, search, shop and sell directly using only their cellphones. This study is intended to analyze the effect of shopee discounts and free shipping on consumer purchasing decisions on students of the 2018 Central Campus Communication Study Program. This study uses a survey method, using a questionnaire as a data collection instrument. In entering the sample using purposive sampling technique. As for the respondents, 92 people with the Stiami Institute Student Criteria for the 2018 Central Campus Communication Study Program, for data processing using the SPSS Version 26 program for windows. The result is that H1 is accepted because r count > rtable 3,603, so it can be ascertained that H1 is accepted which means there is a discount on purchasing decisions, H2 is accepted because r count > r table is 3,712 , so it can be said that H2 is accepted which means free shipping has an effect on buying decision Keywords: Shopee, Promotion, Discount, Free Shipment, Buying Decision

Co-Authors ADE RISNA SARI Adriana, Nadya Puspita Adzan Desar Deryansyah Alexander Seran Algooth Putranto Alifah, Ria Alo LILIWERI Amar, Irwan Amun Andamisari, Dessy Andriya Risdwiyanto Angelina, Donna Anita Rosana Annastasya Putri Vanya Aprilia Arief Yanto Rukmana Arief Yanto Rukmana Armawati Sufa, Siska Arsa Widitiarsa Utoyo Asep Supriatna, Asep Asih, Putri Sekar Bakti Abdillah Putra Baso Intang Sappaile Berliana, Vikky Bramantio Risky Hamzah Budiharjo, Slamet Chevy Herli Sumerli Daffa Aiman Damayanti Masduki Darmawati Manda Davina Qhina Nashifah Deria Pradana Putri, Deria Pradana Dessy Andamisari Dessy Andamisari Dessy Andamisari Dhaniswara, Erwin Dian Artanti Arubusman Dian Indah Sari Djuniawan Karna Djaja Edita Revine Siahaan Eka Kurniawan Ekasari, Retno Eko Kuswoyo Endang Fatmawati Endang Susanti Erni Jusnit, R. Ayu Evawani Elysa Lubis Farida Akbarina Feri Sanjaya Firyal Malihah Frans Sudirjo Frans Sudirjo Furrie, Wulan Girsang, Lasmery Rosentauly Meissalinya Guntur Arie Wibowo HAIRUS HAIRUS Hardi Fardiansyah Harun Wisnu P Hetty Elfina I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ida Ri'aeni Imam Fauzi Indahsari, Tri Iskandar Iskandar Johan Rio Pamungkas Jun Saputra Kalalo, Rieneke Ryke Kanisius Ghaluk VW Katili, Andi Yusuf Khalfan Aurelio Kraugusteeliana Kraugusteeliana Kristanti, Desi Dwi Kurniasih, Eka Risky Lativah, Fauziah Lokita Pramesti Lusia Vreyda Adveni M. Rafid Mahardhika, Bani Manhuruk, Hermina Masfiatun Nikmah Mashudi Hariyanto Matanathan Asysam Mohamad Sudi Muhammad Farhan Caesar Muhammad Umer Farooq Mujahid MUHAMMAD YUSUF Muhammad Yusuf MUHAMMAD YUSUF AR Muhammadong Muhsin Efendi Mukharomah, Nurul Munip, Al Mutma, Fasya Syifa Nadiah Abidin Najdah Najdah Nanda Dwi Riskia Nasaruddin Siregar Naurissa Biasini Nining Andriani Novianti, Suci Marini Novrian Novrian Nur Ambulani Nursyamsi , Sari Endah Nurul Akbar Oktri Permata Lani PA. Andiena Nindya Putri Pangestu, Danang Aji Pitono Putranto, Algooth Putri Fitria Putri, Sofia Tri Rahmat Hidayat Ramonita, Latifa Ratna Novita Punggeti Ratna Puspita, Ratna Razaky Azhar Rosadi RD. D. Lokita Pramesti Dewi Refiani Puspa Dewi Reni Dyanasari Rini Hadiyati Rizki Hidayat Ronda, Mirza Rosiana Andhikasari RR. Ella Evrita Hestiandari Ruben Rafi Delano Saksono, Eko Hari Saldi, Zaki Saptari Samsudin Samsudin Saskia Putri Isnaini Setiawan, Kurnia Shenthya Winarty Shinta Anggreiny Shofura Afifah Shohib Muslim Sri Fatmawati St Rahmah Sugiyem, Sugiyem Suherman Suherman Suroso suroso Suwarta, Firdaus Syahri Syahri Syamsu Rijal Syamsu Rijal Syamsuddin Syamsuddin Tekat Sukomardojo Thamrin, Andi Tria Yuniarti Kusuma Bhakti Tuty Mutiah Utoyo, Arsa Widitarsa Wahyudi, Oki Wandi Kurniadi Wibisono, Okki Navarone Widitiarsa, Arsa Widyastuti Widyastuti Wirawan Wirawan Wulan FURRIE Yanti Mulia Roza Yogi Prassetio Yulia Chandra Safitri Yuliani Widianingsih, Yuliani Yulianti Yulianti Yusuf Iskandar Zaidan Farhan Zakaria Zakaria Zuhad Ahmad

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