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This Author published in this journals
All Journal BALANCE: Economic, Business, Management and Accounting Journal West Science Journal Economic and Entrepreneurship
Yuni Istanto
UPN Veteran Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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KEPUTUSAN PENUNDAAN KONSUMSI Yuni Istanto
BALANCE: Economic, Business, Management and Accounting Journal Vol 3, No 01 (2006)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v3i01.724

Abstract

Consumer engage in active decision time, which is time spent on    activities, and deciding where to purchase. Active decision time in consumer decisions and the extent of information search have been studied extensively. Thus is also important to study decision delay time in consumer decision making, which we define as the total elapsed time between need recognition and purchase. Decision delay time includes both active decision time and time the consumer spends on all other activities during the decision process. 
The Effect of Service Quality and Perceived Value on Brand Loyalty Mediated by Customer Satisfaction at Mie Gacoan Yogyakarta Nur Zakiyah Mukarromah; Yuni Istanto; Wisnalmawati Wisnalmawati
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.510

Abstract

This study aims to determine the effect of service quality and perceived value on brand loyalty mediated by customer satisfaction at Mie Gacoan restaurants in all areas in Yogyakarta. This research is explanatory research with survey method. The population in this study were all consumers of Mie Gacoan in the Yogyakarta branch. Sampling using purposive sampling method. This type of statistical analysis uses PLS 3.0. And the results showed that directly all independent variables have a significant positive effect on brand loyalty. Indirectly service quality, perceived value has a significant positive effect on brand loyalty which is mediated by customer satisfaction.
Co-Authors Nur Zakiyah Mukarromah Wisnalmawati -