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All Journal Sains: Jurnal Manajemen dan Bisnis Seminar Nasional Informatika (SEMNASIF) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal REKOMEN (Riset Ekonomi Manajemen) Bisma: Jurnal Bisnis dan Manajemen J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Ilmiah Manajemen Kesatuan West Science Journal Economic and Entrepreneurship
Wisnalmawati -
UPN Veteran Yogyakarta
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PENGETAHUAN PRODUK, NILAI, DAN KUALITAS YANG DIPERSEPSIKAN TERHADAP KEPUASAN PELANGGAN MOBIL TOYOTA Kussujaniatun, Sri; -, Wisnalmawati
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This study indicated to examine effect product knowledge,percieved value, and percieved quality for customer satisfaction. Sample in thisstudy are the owner the Toyota number of sample count up 100 owner,technique conception of sample using. Accidental sampling. Data analyze todispose of multiple regression. The study result the product knowledge,perceived value of customer and perceived quality influential to customersatisfaction. Contribution in the knowledge to develop model concept ofmarketing, and for marketing strategy developing.
Peran Mediasi Brand Image Pada Green Promotion, Environmental Consciousness, Information Credibility Terhadap Purchase Decision Qisthi Larasati; Wisnalmawati Wisnalmawati; Dyah Sugandini
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 5, No 1 (2021): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.068 KB) | DOI: 10.31294/jeco.v5i1.8598

Abstract

ABSTRACTThis study aims to analyze the effect of green promotion, environmental consciousness, information credibility on purchase decisions mediated by brand image on environmentally-friendly cosmetic products The Body Shop in Yogyakarta. The variables used in this study are green promotion (X1), environmental consciousness (X2), information credibility (X3) purchase decision (Y), and brand image (Z). The population in this study are consumers who use The Body Shop products in Yogyakarta. The total sample in this study was 100 respondents using the convenience sampling technique or also known as accidental sampling and the data collection method using a questionnaire. The data analysis used was SEM (Structural Equation Model) analysis with the SMART PLS 3.2.7 program. By testing the hypothesis, the results of the analysis show that green promotion, environmental consciousness, information credibility has a positive effect on purchase decisions on The Body Shop products in Yogyakarta, and brand image can mediate the variables of green promotion, environmental consciousness, information credibility on purchase decisions. The suggestions for further researchers are because in this study there are still limitations so that further researchers are expected to be able to research with other variables and need to use a wider and more diverse range of respondents to obtain more varied results that can affect purchasing decisions. Keywords: Brand Image, Environmental Consciousness, Green Promotion, , Information Credibility, Purchase Decision.
The Effect Of Price, Transaction Security, Online Consumer Review, and Viral Marketing on Purchase Decision in E-Commerce Shopee Aulia Safira Sholichin; Wisnalmawati Wisnalmawati
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 4, No 2 (2021)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v4i2.3873

Abstract

This study aims to determine the effect of price, transaction security, online consumer reviews, and viral marketing on purchase decisions in e-commerce shopee (a survey of students domiciled in Sleman). The sampling technique used in this study is accidental sampling, provided that 100 respondents have made a purchase in the e-commerce Shopee. The analysis technique used is multiple linear regression analysis. From the results of this study it is known that price, transaction security, online consumer reviews, and viral marketing together (simultaneously) have an effect on purchase decisions in e-commerce Shopee among students domiciled in Sleman at a significance level of 0.00 <0.05 and The Adj R square value is 65.9%, meaning that the variable price, transaction security, online consumer review, and viral marketing is able to explain 65.9% of the purchase decision variable and the remaining 34.1% or 0.341 is influenced by variables outside of this study. Then partially, the four variables consisting of price, transaction security, online consumer review.
Ease of Communication as Mediating the Effect of Instagram Social Media on Purchase Intentions on the Marketplace Wisnalmawati Wisnalmawati; Agus Sasmito Aribowo; Dipo Hardi Dewantoro; Preya Alvita Yasmine; Olinda da Conceicao
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 1 (2021)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i1.4344

Abstract

ABSTRACT. Marketing using digital media on the internet has become a necessity in the era of industrial technology 4.0. The Covid-19 pandemic has caused a shift in consumer behavior. Usually face to face changes to online shopping. UMKM Kuncup Seruni is a company that manufactures herbs and herbs from agricultural and plantation products. MSME Sri Rejeki is engaged in processing salak fruit products into various types of food, drinks, and snacks. The two MSME partners have produced many products. MSME's marketing reach is only local and promotions only rely on MSME exhibitions and showrooms that are available in the hope that consumers will come directly to the location. After the COVID19 pandemic, the number of visitors decreased drastically so that sales also decreased. The purpose of this study is to analyze the influence of Instagram social media on purchase intentions on Marketplace and analyze the influence of Instagram social media on purchase intentions on Marketplace mediated by the ease of communication. The novelty that emerged in this research is to develop the ease of communication so that the ease of communication is a very important concept to increase purchase intention. The research method related to the unit of analysis of this research is the consumers of UMKM Seruni and Sri Rejeki. The sample is 60 consumers, the sampling technique uses accidental, data collection uses a questionnaire (google form), conducts validity and reliability tests. The analysis technique uses the model of Structural Equation Modeling with PLS (Partial Least Square). Data analysis is descriptive and quantitative analysis. The results showed that there was no significant and significant effect of Instagram social media on purchase intentions on the Marketplace. The influence of Instagram social media on purchase intention is mediated by the ease of communication
Pengaruh Pelatihan dan Motivasi Terhadap Kinerja Pegawai dengan Kemampuan Kerja Sebagai Variabel Intervening Anik Rohmatul Fudla; Winarno Winarno; Wisnalmawati Wisnalmawati
Sains: Jurnal Manajemen dan Bisnis Vol 14, No 1 (2021)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v14i1.12320

Abstract

This research objectives to test effect of training and motivation on worker performance, and indirect work ability on the relationship between training dan motivation on worker performance. Number of research sample is 58 people. Data collecting method is census method. Data analysis used descriptive analysis and path analysis. Results of this research is revealed worker performance is affected significant positive directly by training, and motivation, and worker performance is affected significant positive indirectly by training, and motivation through work ability. Or in other words, work ability is able to mediate the effect of training and motivation on worker performance.
THE EFFECT OF DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS AND CUSTOMER SATISFACTION Muhammad Azhar; Heru Tri Sutiono; Wisnalmawati Wisnalmawati
Seminar Nasional Informatika (SEMNASIF) Vol 1, No 1 (2021): Inovasi Teknologi dan Pengolahan Informasi untuk Mendukung Transformasi Digital
Publisher : Jurusan Teknik Informatika

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Abstract

This research aims to analyze the influence of digital marketing and electronic word of mouth on the buying decision and customer’s satisfaction at Kappy Komputer, Yogyakarta. The population used in this research is Kappy Komputer’s customers, with 100 respondents used as sample measure, using probability sampling method, especially simple random sampling in particular. The data is collected by spreading questionnaire. Analysis technique used in this research is the PLS (Partial Least Square) analysis method. The result shows us that: 1) digital marketing influences buying decision in a good way. 2) There is positive influence of electronic word of mouth on the buying decision. 3) There is positive influence of digital marketing on the customer’s satisfaction. 4) There is no positive influence of electronic word of mouth on the customer’s satisfaction. 5) There is positive influence of buying decision on the customer’s satisfaction.
Merchandise Image Sebagai Mediasi Pengaruh Perceived Quality Terhadap Store Loyalty Wisnalmawati Wisnalmawati
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 1 No 1 (2017)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26805/jmkli.v1i1.3

Abstract

Penelitian ini bertujuan untuk menganalisis perceived quality berpengaruh langsung maupun tidak langsung terhadap store Loyalty, Merchandise image sebagai mediasinya. Obyek penelitian ini yaitu pelanggan toko perak. Populasi adalah seluruh pelanggan toko perak. Sampel adalah pelanggan pada lima toko perak, setidaknya pada satu toko perak. Teknik penarikan sampel mengunakan convinience sampling dengan ukuran sampel 100 responden, sedangkan unit sampel, unit analisis dan responden adalah pelanggan lima toko perak. Alat analisis data menggunakan analisis jalur. Hasil penelitian ini menunjukkan perceived quality berpengaruh langsung terhadap store Loyalty dan Merchandise image tidak sebagai mediasi perceived quality pelanggan perak terhadap store Loyalty. Penelitian ini memberikan kontribusi: bagi teoretis pengembangan model perilaku konsumen dalam manajemen toko khusus, bagi pelaku bisnis menyusun strategi bisnis, pemerintah meningkatkan pendapatan pedesaan, tridarma perguruan tinggi melakukan penelitian dan membuat program pelatihan untuk perajin perak. Kebaruan Penelitian ini menjelaskan Merhandise image tidak dapat menjadi soluasi diantara pengaruh perceived quality terhadap Store loyalty.
PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DIMEDIASI OLEH KEPUASAN PELANGGAN (SURVAI PADA COFFEE SHOP FIHI PEKANBARU) Dipo Hardi Dewantoro; Wisnalmawati Wisnalmawati; Yuni Istanto
Conference on Innovation and Application of Science and Technology (CIASTECH) CIASTECH 2021 "Kesiapan Indonesia Dalam Menghadapi Krisis Energi Global"
Publisher : Universitas Widyagama Malang

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Abstract

Problem penelitian ini adalah penurunan aktivitas selama covid 19, selain itu terjadinya kontradiksi hasil penelitian terdahulu, tujuan penelitian untuk menganalisis pengaruh kulalitas produk secara langsung terhadap loyalitas pelanggan dan pengaruh kualitas produk terhadap loyalitas pelanggan dimediasi oleh kepuasan pelanggan, metoda yang digunakan adalah kuantitatif, sampel 95 pelanggan.  Hasil penelitian menunjukkan kualitas produk tidak berpengaruh secara langsung terhadap loyalitas, kualitas produk berpengaruh terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. kualitas produk  berpengaruh terhadap loyalitas dimedisi oleh kepuasan pelanggan.  Kebaruan penelitian ini mengembangkan model dengan menambahkan kepuasan pelanggan dalam pengaruh kualitas produk terhadap loyalitas pelaggan pada Coffee Fihi di Pekan Baru.
The Effect of E-Service Quality, Website Design, E-Trust, and Perceived Risk on E-Satisfaction Theresia Omiwa Oktariani; Wisnalmawati Wisnalmawati; Surpiko Hapsoro Darpito
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1203

Abstract

The purpose of this study was to determine the effect of e-service quality, website design, e-trust, and perceived risk on e-satisfaction (a survey of Shopee user students in Sleman and Yogyakarta City). This type of research is survey research using a questionnaire. The population in this study were all of the Shopee user students in Sleman and Yogyakarta City. This study used a sampling technique in the form of purposive sampling with 100 respondents who are students who live in Sleman and Yogyakarta City and have made purchases at Shopee at least two times as samples. The data analysis technique used in this study is multiple linear regression analysis with hypothesis testing, namely the F test and t test partially and the coefficient of determination (R2) test. The results obtained in this study were e-service quality, website design, e-trust, and perceived risk together have a significant effect on e-satisfaction, e-service quality, website design, and e-trust partially have a positive and significant effect on e-satisfaction, while perceived risk has a negative and significant effect on e-satisfaction.
The Effect of Perceived Usefulness, Perceived Ease of Use, Perceived Security, and Cashback Promotion on Behavioral Intention to the DANA E-Wallet Ratna Raninda; Wisnalmawati Wisnalmawati; Hadi Oetomo
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1218

Abstract

Changing patterns of behavior in public financial transactions during this pandemic has increased the use of e-wallet services. One of the Indonesian people's most widely used e-wallet services is DANA. This study aims to determine the effect of perceived usefulness, perceived ease of use, perceived security, and cashback promotion on behavioral intention to the DANA e-wallet (a survey of people in the Special Region of Yogyakarta). The sampling technique used is non-probability sampling with the purposive sampling method. The number of samples in this study was 100 respondents with the criteria of people who have a DANA account but have never used it for transactions. The analytical technique used is multiple linear regression analysis. Based on the results of this study, it was found that perceived usefulness, perceived ease of use, perceived security, and cashback promotion simultaneously or together had an effect on behavioral intention in DANA e-wallet with a significance value of 0.00 < 0.05 and an Adjusted R-value by 55.1%. This shows that the variables perceived usefulness, perceived ease of use, perceived security, and cashback promotion can explain 55.1% of behavioral intention variables, and the remaining 44.9% is influenced by other variables outside of this study. In addition, this study also obtained results that perceived usefulness, perceived ease of use, perceived security, and cashback promotion partially or one by one affect behavioral intention.
Co-Authors Agus Sasmito Aribowo Anik Rohmatul Fudla Aulia Safira Sholichin Dipo Hardi Dewantoro Dipo Hardi Dewantoro Dyah Sugandini Hadi Oetomo Heru Tri Sutiono Muhammad Azhar Nur Zakiyah Mukarromah Olinda da Conceicao Preya Alvita Yasmine Qisthi Larasati Ratna Raninda Sri Kussujaniatun Surpiko Hapsoro Darpito Theresia Omiwa Oktariani Winarno Winarno Yuni Istanto Yuni Istanto