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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agribisnis Terpadu
Kuswarini Kusno
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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TINGKAT PENDAPATAN USAHATANI PADI DAN KONTRIBUSINYA TERHADAP PENDAPATAN PETANI Nur Syamsiyah; Ahmad Thoriq; Pandi Pardian; Tuti Karyani; Kuswarini Kusno
JURNAL AGRIBISNIS TERPADU Vol 10, No 1 (2017)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.096 KB) | DOI: 10.33512/jat.v10i1.5057

Abstract

This research was conducted in Hegarmanah Village, Sumedang Regency. The village of Hegarmanah in 2011 is the village that has the widest rice harvest area compared to other villages which is 242 hectares, in 2014 the rice field becomes 86.82 hectares and will decrease from year to year as a result of land conversion to non agriculture. The purpose of this research is to know the characteristics of rice farming in Hegarmanah Village and to analyze income level and contribution of paddy farm income to earnings structure of farmer. The research method used qualitative method with research case study technique (case study). The design of farming analysis is needed to know the size of farmer acceptance and R / C ratio analysis. The results obtained 81.25 percent of farmers sell some of their products (semi-commercial) and 25 percent of farmers sell farming products, 18.75 percent of farmers do not sell the results of farming. Farmers with the largest sales quantity only reached 42 quintals or about 75 percent of the total production. R / C ratio of farmers greater than 1 means that rice farming is profitable. Rice farm income contribution to total farmer income varies from 12 percent to 100 percent. Some farmers are still dependent on rice farming, additional income derived from livestock and plantation crops, kostan kostan business, processing industry, service and trade.
DESKRIPSI PROSES KEPUTUSAN PEMBELIAN SAYURAN ORGANIK YANG DILAKUKAN OLEH KONSUMEN WARUNG SEHAT 1000 KEBUN BANDUNG Tasya Maulida Hermansyah; Kuswarini Kusno
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 1 (2022): Januari 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i1.6885

Abstract

The trend of consumption of organic vegetables in urban areas is increasing. Warung Sehat 1000 Kebun Bandung is one of the organic vegetable marketers in Bandung. The number of competitors and ensuring the availability of organic vegetables according to consumer needs is a problem that is being faced. This study aims to describe consumer characteristics, purchase decision processes, and analyze the factors that influence consumer purchasing decisions. This study applies a quantitative design with a survey technique to 42 respondents. Sampling was done by convenience. Data were analyzed by frequency distribution to determine the description of consumer characteristics, purchasing decision processes, and factors that influence consumer purchasing decisions. Based on the research results, consumers of organic vegetables at Warung Sehat 1000 Kebun Bandung are mostly women aged 36-45 years and 56-65 years, married, are housewives, and have an income of > Rp. 6,000,000. Consumption of organic vegetables is done erratically. Health and environmental sustainability are aspects that consumers consider in buying organic vegetables. Most consumers get information about organic vegetables from electronic media. Product quality, especially product freshness, is the main focus in finding information and considerations when buying products. Consumers are satisfied with the product and will continue to buy organic vegetables at Warung Sehat 1000 Kebun Bandung even though there is an increase in prices. The development of information and communication technology, income, lifestyle, and knowledge are the main considerations for consumers in buying organic vegetables. The family is the main reference for consumers in purchasing organic vegetables. Most of the purchases of organic vegetables are made by consumers at the instigation of themselves.
Co-Authors Ahmad Thoriq Nur Syamsiyah Pandi Pardian Tasya Maulida Hermansyah Tuti Karyani