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All Journal Chimica et Natura Acta JOURNAL SCIENTIFIC OF MANDALIKA (JSM)
Agus Safari
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Other

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Optimisasi Viskositas Cream Cheese dengan Penambahan Kulit Ari Psyllium (Plantago ovata) dan Susu Full Cream Muhammad Fadhlillah; Agus Safari; Saadah Diana Rachman; Frida F. Isnanisafitri; Safri Ishmayana
Chimica et Natura Acta Vol 8, No 3 (2020)
Publisher : Departemen Kimia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/cna.v8.n3.32203

Abstract

Cream cheese merupakan keju yang lunak yang biasanya diproduksi melalui proses koagulasi dengan penambahan kultur starter bakteri asam laktat (BAL) yang dapat menyebabkan terjadinya kondisi asam.  Sifat unik kulit ari psyllium menjadi perhatian dalam menghasilkan produk pangan fungsional. Tujuan penelitian ini yaitu menentukan kondisi optimum penambahan kulit ari psyllium dan susu full cream dalam pembuatan cream cheese dengan Response Surface Method (RSM) menggunakan desain Central Composite Design (CCD) untuk menghasilkan dengan respon viskositas. Metode yang digunakan yaitu pembuatan cream cheese dengan penambahan starter Lactobacillus bulgaricus, kulit ari psyllium dan susu full cream sesuai rancangan RSM-CCD dan viskositas dari produk yang dihasilkan ditentukan dengan viskometer Raypa RP1. Perbandingan penambahan susu full cream dan kulit ari psyllium untuk untuk memperoleh viskositas terbaik dicapai pada dengan penambahan 13,09% susu full cream dan 0,36% kulit ari psyllium dengan nilai viskositas sebesar 166.450 mPas.
Strategi Komunikasi Pemasaran Pada Ritel Elektronik Lokal: Studi Kualitatif di Plaza Bangunan 2 Lombok Timur Agus Safari; M. Sahli; Jodi Hariawan; Alawi Hakiki
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 1 (2026)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss1pp174-180

Abstract

This study aims to analyze the marketing communication strategies implemented by local electronic retailers in marketing their products to consumers. The study employed a qualitative descriptive approach to obtain an in-depth understanding of communication practices at the grassroots business level. Data were collected through interviews with business owners and consumers, direct observation of sales activities, and documentation related to promotional practices. The research was conducted at Plaza Gedung 2 in East Lombok Regency, which represents a typical local electronic retail business environment.The results show that marketing communication strategies are primarily implemented through direct and face-to-face interactions with consumers. Retailers emphasize personalized delivery of product information, including explanations of product features, usage, pricing, and after-sales services. In addition, simple promotional media such as verbal promotions and informal recommendations are used and adapted to the characteristics, needs, and purchasing power of consumers. These strategies play an important role in building consumer understanding, trust, and purchasing confidence. However, the communication efforts are generally not structured within formal or documented marketing plans. Overall, the findings indicate that marketing communication in local electronic retailers is practical, adaptive, and highly dependent on the interpersonal communication skills and experience of business actors in engaging with consumers
Co-Authors Alawi Hakiki Frida F. Isnanisafitri Jodi Hariawan M. Sahli Muhammad Fadhlillah Saadah Diana Rachman Safri Ishmayana