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All Journal Ulumuna: Jurnal Studi Keislaman Iqtisadie: Journal of Islamic Banking and Shariah Economy
Moh Arifin
STAI Al-Fithrah Surabaya
Religion Economics, Econometrics & Finance Education

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PERAN BAITUL MAL WAT TAMWIL DALAM MENGIMPLEMENTASIKAN INKLUSI KEUANGAN BAGI MASYARAKAT PESISIR TUBAN: STUDY EKPLORATIF Johan Johan; Mugiyati Mugiyati; Moh Arifin; Sriwulan Sriwulan
Ulumuna: Jurnal Studi Keilsman Vol 6 No 2 (2020)
Publisher : LP2M IAI Miftahul Ulum Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36420/ju.v6i2.4065

Abstract

This study aims to determine the activities of BMT in implementing financial inclusion and how the role of BMT in realizing financial inclusion in the coastal community of Tuban. This research is a qualitative research with a phenomenological approach. The object of this research is BMT Surya Rahardja Tuban, with data collection techniques using interviews, observation and documentation. The analysis technique uses data grouping, reduction and elimination, filtering the eliminated data, and identifying data.Three mechanisms used by BMT Surya Rahardja in realizing financial inclusion are socialization, marketing strategy and roll play. To maximize its role as financial inclusion, BMT Surya Rahardja uses three ways namely door to door, market visit and open table. Surya Rahardja's BMT consistency in realizing the role of financial inclusion has been able to improve access to coastal communities in Tuban. The number of customers from BMT Surya Rahardja has increased in 2018 by 7,700 and in 2019 by 9,200. if in percentage, the total increase in customers consisting of savings and financing by 19%. The performance of the Surya Rahadja BMT as a non-bank Islamic financial inclusion is quite effective because from year to year the interest of the public to use financial services has increased. Key Words: BMT, Financial Inclusion, Society.
Spriritual Konsumsi dalam Ekonomi Islam: Pendekatan Filsafat dan Al Qur’an: Spriritual Konsumsi dalam Ekonomi Islam: Pendekatan Filsafat dan Al Qur’an Moh Arifin arifin
IQTISADIE: Journal of Islamic Banking and Shariah Economy Vol. 1 No. 1 (2021): Maret 2021
Publisher : Program Studi Perbankan Syariah STAI Al-Fitrah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1057.546 KB) | DOI: 10.36781/iqtisadie.v1i1.155

Abstract

The existence of intense competition requires a bank to compete in controlling the market and even want to be in the most influential position in the competitive market. A bank needs to conduct a study in marketing strategy because it aims to test and assess the extent to which the marketing of the products produced can support the development of a planned business or business. The marketing strategy in the economic sector in Indonesia is developing quite rapidly, one of the most important things in the economic sector is marketing. Wherever a company is established, it must have a strategy to excel in competing in developing and advancing its company, such as in the financial sector.The marketing strategy in the economic sector in Indonesia is developing quite rapidly, one of the most important things in the economic sector is marketing. Wherever a company is established, it must have a strategy to excel in competing in developing and advancing its company, such as in the financial sector. PT BPRS Madinah Lamongan is one of the Islamic people's finance banks in the city of Lamongan. The purpose of this study was to determine the marketing strategy of financing products in increasing competitive advantage according to the Islamic economic perspective at PT. BPRS Madinah Lamongan, this type of research is qualitative research. The data analysis used in this research is the SWOT analysis method.The results of this study indicate that the product marketing strategy applied by PT. BPRS Madinah in increasing competitive advantage according to the perspective of Islamic economics, which is implemented using a marketing mix analysis consisting of 4P product (product), price (price), promotion (promotion), place (place).
Co-Authors Johan Johan Mugiyati Mugiyati Syamsul Arifin