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All Journal International Journal of Islamic Business and Economics (IJIBEC) Jurnal Manajemen Bisnis Indonesian Community Journal Journal of Business and Political Economy: Biannual Review of The Indonesian Economy Review Imagine
Noveri Maulana
Sekolah Tinggi Manajemen PPM
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Menelisik Strategi Pemasaran Rumah Sakit Menggunakan Market Based-Management Noveri Maulana
Jurnal Manajemen dan Bisnis Vol 17 No 3 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.486 KB) | DOI: 10.38043/jmb.v17i3.2527

Abstract

ABSTRACTThis research is aimed to develop a strategic marketing plan for a Heart & Cardiovascular Hospital in Jakarta coded Hospital XYZ. The strategic framework in this study is using market-based management concept which is rarely used in the healthcare business development. Mix method analysis are implemented in this study which combining the survey, interview, field observation, and documents review in the process of data collection method. Results show that in marketing attractiveness index, the market of cardiovascular healthcare system is attractive with score 61.5, meanwhile the competitive position of the Hospital XYZ is 59.8. The portfolio matrix which is implemented shows that offensive strategy is more suitable for the strategic marketing plan of the hospital for the upcoming years. There are two alternatives of offensive strategy which are ‘Growth Market Share’ strategy and ‘Expand Market Demand’ Strategy. Those strategies could be implemented by improving the quality of sales force, initiating the Corporate and Marketing Communication, and also expanding to B2B market by forcing Push and Pull Communication Strategy.
Travel Intention of Muslim Tourist to Visit Non-Muslim Country: A Conceptual Paper of Extended Theory of Planned Behavior (ETPB) Noveri Maulana; Mardiansah Subhani
International Journal of Islamic Business and Economics (IJIBEC) Vol. 5 No. 2 (2021): IJIBEC VOL. 5 NO. 2 DECEMBER 2021
Publisher : Faculty of Islamic Economics and Business of UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v5i2.3710

Abstract

The purpose of this paper is to analyze the literatures on Muslim behavior toward purchasing the halal tourism using the Theory of Planned Behavior (TPB). This paper is analyzing literature which indexed in the Scopus indexed publication during 2010-2020. Keyword ‘Halal Tourism’ and ‘Theory of Planned Behavior’ is used in the searching process. There are fifteen paper which suitable with the keywords and proceed to the further analysis using Integrative literature review. Result analysis proposes several topics for future research regarding the role of religiosity in understanding Muslim purchase intention toward halal tourism, the expanded model of TPB which considering the destination image and materialism, and also the research topic on determining halal factors in the certification standard of halal tourism services among tourism practitioners. Hence, future research agenda is also discussed as the follow up study of this conceptual paper.
Pemberdayaan Perempuan Usaha Mikro: Pelatihan Strategi Pemasaran Bagi Kelompok Abuya Mataram Anggun Pesona Intan Puspita; Noveri Maulana
I-Com: Indonesian Community Journal Vol 3 No 2 (2023): I-Com: Indonesian Community Journal (Juni 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.095 KB) | DOI: 10.33379/icom.v3i2.2608

Abstract

Kelompok usaha mikro Abuya merupakan kumpulan Ibu-Ibu pegiat usaha kuliner rumahan yang berlokasi di daerah Karang Buaya, Kota Mataram, Lombok. Selama ini mereka melakukan kegiatan produksi secara sederhana dan proses promosi yang terbatas, sehingga pertumbuhan penjualan produk mereka sangat terbatas. Berangkat dari tantangan tersebut, pelatihan pemasaran sederhana bagi Ibu-ibu kelompok Abuya dilaksanakan. Pelatihan strategi pemasaran bagi kelompok usaha mikro kecil dan menengah dapat memberikan manfaat yang signifikan dalam memperkuat posisi bisnis mereka di tengah pasar. Namun tentunya, dengan pendekatan yang lebih sederhana dan praktis, program pelatihan akan bisa berjalan secara optimal. Hal ini yang dilakukan oleh tim dari Sekolah Tinggi Manajemen PPM, bekerjasama dengan Universitas Indonesia, dan didukung secara penuh oleh Kedutaan Besar Selandia Baru di Jakarta, untuk melakukan pelatihan dan penampingan usaha mikro bagi ibu-ibu pada kelompok usaha Abuya. Pelatihan dilakukan secara tatap muka langsung di lokasi, tatap muka secara online, dan juga mentoring melalui aplikasi bertukar pesan. Kegiatan yang berlangsung selama tiga bulan tersebut telah mendapat antusiasme yang sangat tinggi dari para peserta, sehingga dengan praktik yang baik, pada akhir program terdapat peningkatan penjualan dan kreatifitas program pemasaran yang telah dilakukan oleh ibu-ibu kelompok Abuya ini.
Rural Economic Development through ‘Basuduai’: A Model of Cattle Breeding Partnership in West Sumatera Noveri Maulana Maulana; Anggun Pesona Intan Puspita
Journal of Business and Political Economy : Biannual Review of The Indonesian Economy Vol. 2 No. 2 (2020): Journal of Business and Political Economy
Publisher : INDEF - Institute for Development of Economics and Finance

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.255 KB) | DOI: 10.46851/74

Abstract

The concept of ‘Basuduai’ on cattle breeding investment has been popularly implemented in West Sumatra for decades. Currently, this partnership modelling is still implemented in several villages and rural areas. This study aims to describe ‘basuduai’ as a socio-entrepreneurship approach in a simple descriptive method using the Business Model Canvas (BMC). Perhaps this model could also be implemented in other rural areas as an economic development approach. The data was collected through ten in-depth interviews and two focus group discussions (FGD) among the local partners in Payakumbuh, West Sumatra. Content and context analysis is conducted to describe the categorical theme for results analysis. The finding shows that cattle breeding investment as the 'Basuduai' system is an indigenous approach in the local community in West Sumatra. However, based on the business model canvas, the role of community leader should be prioritized to balance the system. Hence, the need for a formal socio entrepreneurship entity as the middleman should be developed. Perhaps, this study could contribute to the development of rural economic programs and could be replicated in other rural areas in Indonesia and also in other countries. Discussion and limitations are also stated in the study Keywords: Partnership Investment, Cattle Breeding, Business Model Canvas, Socio-Entrepreneurship, Economic Development, Economic EmpowermentJEL Clasification: L20, P32, R51
Pelatihan Keuangan Guna Meningkatkan Literasi Keuangan Pelaku UMKM Desa Wisata Burai Martdian Ratna Sari; Noveri Maulana; Linda Setyowati
I-Com: Indonesian Community Journal Vol 3 No 3 (2023): I-Com: Indonesian Community Journal (September 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v3i3.2737

Abstract

Dampak Covid -19 sampai saat ini masih berangsur, terlihat masih sepinya pengunjung di beberapan Desa Wisata daerah, salah satunya Desa Wisata Burai Ogan Ilir Sumatera Selatan. Covid-19 memberikan dampak yang sangat signifikan pada perekonomian masyarakat Desa Wisata Burai, kegiatan pengabdian ini berfokus pada (1) penyelesaian permasalahan pelaku UMKM Desa Burai, (2) meningkatkan literasi keuangan usaha dalam pencatatan transaksi dan pengelolaan keuagan, (3) meningkatkan omset usaha melalui penetapan harga yang sesuai. Hasil dari pelatihan literasi dan digitalisasi keuangan terlihat dari aspek peningkatan pengetahuan dan pemahaman pelaku usaha yang meningkat sebanyak 30%, serta adanya peningkatan penjualan hasil dari reprice produk. Model dan metode pelatihan serta pendampingan yang dilakukan cukup efektif untuk meningkatkan literasi para pelaku usaha dan dapat diadopsi pada program pengabdian kepada masyarakat lainnya.
STRATEGI PEMASARAN USAHA DONAT MADU PASCA PANDEMI: MARKET DEFENSIF ATAU OFENSIF? Noveri Maulana
Jurnal Imagine Vol 3 No 1 (2023): jurnal Imagine-April 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/imagine.v3i1.560

Abstract

This study aims to design the right marketing strategy for one of the national donut companies, Donat Madu Cihanjuang (DMC) based in Bandung using the analytical framework of market-based management. The study used mix-method approach by integrating qualitative and quantitative data. There are 300 respondents in the quantitative study, and 10 Interviews were also conducted with the top management. From the analysis, it is known that DMC is in an unattractive market with weak strength, bad environment, but good access of supply chain. DMC is strong in differentiation and cost strategy, but weak in marketing activities. DMC needs to take an offensive strategy to increase its market share in the industry. Several marketing strategies are needed to achieve this goal such as maintaining halal and healthy slogans, reforming the packaging and visual branding, and also adjusting to the millennial and gen-z segments by using social media more dynamically.
Tepung Moccas: Produk Olahan Unggulan Kelompok Tani Singkong Desa Cibodas Sebagai Upaya Optimalisasi Hasil Panen Martdian Ratna Sari; Erni Ernawati; Noveri Maulana; Linda Setyowati
I-Com: Indonesian Community Journal Vol 3 No 4 (2023): I-Com: Indonesian Community Journal (Desember 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v3i4.3460

Abstract

Potensi hasil tani yang sangat besar di desa Cibodas sebanyak 33ton dalam satu kali panen perlu dioptimalisasi dengan baik, salah satu upaya optimalisasi hasil panen singkong tersebut adalah dengan mengolah singkong menjadi tepung mocaf. Tujuan dari program pengabdian dan pemberdayaan kelompok tani Desa Cibodas ini adalah mengoptimalkan hasil panen singkong dengan melakukan proses pengolahan singkong lebih lanjut untuk meningkatkan nilai jual dan meningkatkan kemampuan ekonominya. Program pengabdian dan pemberdayaan ini diawali dengan analisis kebutuhan dan permasalahan melalui metode focus group discussion, selanjutnya kelompok tani diberikan penyuluhan terkait kualitas hasil panen singkong, pelatihan kewirausahaan dan potensi produk olahan singkong, serta pelatihan praktik memproduksi tepung mocaf. Hasil yang didapatkan dari program ini adalah adanya peningkatan pengetahuan dan keterampilan para kelompok tani singkong dalam mengoptimalkan hasil panen, produk olahan singkong berupa tepung mocaf sebagai produk unggulan kelompok tani yang bernilai jual lebih tinggi, serta penerapan teknologi tepat guna dalam pembuatan/produksi tepung mocaf.
Co-Authors Anggun Pesona Intan Puspita Erni Ernawati Linda Setyowati Mardiansah Subhani Martdian Ratna Sari