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All Journal Journal of Management and Business Review International Journal of Social Service and Research Indonesian Community Journal Journal of Business and Political Economy: Biannual Review of The Indonesian Economy Review DEDIKASI : Jurnal Pengabdian Kepada Masyarakat
Anggun Pesona Intan Puspita
Program Studi Sarjana Manajemen Bisnis, Sekolah Tinggi Manajemen PPM Jl. Menteng Raya No.9, Kb. Sirih, Kec. Menteng, Kota Jakarta Pusat, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Boyband Korea sebagai Duta Merek, Kepribadian Merek, dan Gelombang Budaya Korea terhadap Minat Beli Produk Sheet Mask: Studi Kasus pada Merek Mediheal Naomi Kusumawardani; Anggun Pesona Intan Puspita
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.285

Abstract

This study aims to determine the influence of Korean boyband as brand ambassador, brand personality, and Korean wave on purchase intention in sheet mask products from Mediheal brand, one of the beauty products from South of Korea. The sample in this research amounted to 121 women who live in Jakarta, Depok, Tangerang, and Bekasi. The sampling technique used is judgment sampling method in non probability sampling technique. Primary data used in the study were obtained through questionnaires, at the same time the secondary data were collected from previous research, journals, internet, and relevant books. This research used multiple linear regression analysis tools in examining the effect of the independent variables on the dependent variable. The result of this study shows that simultaneously the Korean boyband as brand ambassador, brand personality, and Korean wave on purchase intention to buy Mediheal sheet mask products is 51.8%, while the remaining 48.2% is influenced by variables outside of this study. Partially, only brand personality and the Korean wave have positive and significant effect on purchase interest in sheet mask products from Mediheal brand
Pemberdayaan Perempuan Usaha Mikro: Pelatihan Strategi Pemasaran Bagi Kelompok Abuya Mataram Anggun Pesona Intan Puspita; Noveri Maulana
I-Com: Indonesian Community Journal Vol 3 No 2 (2023): I-Com: Indonesian Community Journal (Juni 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.095 KB) | DOI: 10.33379/icom.v3i2.2608

Abstract

Kelompok usaha mikro Abuya merupakan kumpulan Ibu-Ibu pegiat usaha kuliner rumahan yang berlokasi di daerah Karang Buaya, Kota Mataram, Lombok. Selama ini mereka melakukan kegiatan produksi secara sederhana dan proses promosi yang terbatas, sehingga pertumbuhan penjualan produk mereka sangat terbatas. Berangkat dari tantangan tersebut, pelatihan pemasaran sederhana bagi Ibu-ibu kelompok Abuya dilaksanakan. Pelatihan strategi pemasaran bagi kelompok usaha mikro kecil dan menengah dapat memberikan manfaat yang signifikan dalam memperkuat posisi bisnis mereka di tengah pasar. Namun tentunya, dengan pendekatan yang lebih sederhana dan praktis, program pelatihan akan bisa berjalan secara optimal. Hal ini yang dilakukan oleh tim dari Sekolah Tinggi Manajemen PPM, bekerjasama dengan Universitas Indonesia, dan didukung secara penuh oleh Kedutaan Besar Selandia Baru di Jakarta, untuk melakukan pelatihan dan penampingan usaha mikro bagi ibu-ibu pada kelompok usaha Abuya. Pelatihan dilakukan secara tatap muka langsung di lokasi, tatap muka secara online, dan juga mentoring melalui aplikasi bertukar pesan. Kegiatan yang berlangsung selama tiga bulan tersebut telah mendapat antusiasme yang sangat tinggi dari para peserta, sehingga dengan praktik yang baik, pada akhir program terdapat peningkatan penjualan dan kreatifitas program pemasaran yang telah dilakukan oleh ibu-ibu kelompok Abuya ini.
Rural Economic Development through ‘Basuduai’: A Model of Cattle Breeding Partnership in West Sumatera Noveri Maulana Maulana; Anggun Pesona Intan Puspita
Journal of Business and Political Economy : Biannual Review of The Indonesian Economy Vol. 2 No. 2 (2020): Journal of Business and Political Economy
Publisher : INDEF - Institute for Development of Economics and Finance

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.255 KB) | DOI: 10.46851/74

Abstract

The concept of ‘Basuduai’ on cattle breeding investment has been popularly implemented in West Sumatra for decades. Currently, this partnership modelling is still implemented in several villages and rural areas. This study aims to describe ‘basuduai’ as a socio-entrepreneurship approach in a simple descriptive method using the Business Model Canvas (BMC). Perhaps this model could also be implemented in other rural areas as an economic development approach. The data was collected through ten in-depth interviews and two focus group discussions (FGD) among the local partners in Payakumbuh, West Sumatra. Content and context analysis is conducted to describe the categorical theme for results analysis. The finding shows that cattle breeding investment as the 'Basuduai' system is an indigenous approach in the local community in West Sumatra. However, based on the business model canvas, the role of community leader should be prioritized to balance the system. Hence, the need for a formal socio entrepreneurship entity as the middleman should be developed. Perhaps, this study could contribute to the development of rural economic programs and could be replicated in other rural areas in Indonesia and also in other countries. Discussion and limitations are also stated in the study Keywords: Partnership Investment, Cattle Breeding, Business Model Canvas, Socio-Entrepreneurship, Economic Development, Economic EmpowermentJEL Clasification: L20, P32, R51
PT Jamkrindo Surety Bond Product Marketing Strategy 2024-2026 Agustinus Handoko; Anggun Pesona Intan; Pepey Riawati Kurnia
International Journal of Social Service and Research Vol. 3 No. 9 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i9.546

Abstract

The Indonesian government, under the leadership of President Joko Widodo for two terms, gave significant emphasis on infrastructure development, as reflected in the annual infrastructure capital expenditure. Infrastructure development aims to promote balanced development and open up new economic areas. In addition to infrastructure projects, the government also allocates a portion of the capital expenditure to strategic projects. The procurement process for goods and services, both for infrastructure development and capital expenditure, requires Surety Bonds issued by guarantee companies or Bank Guarantees issued by banks. PT Jamkrindo is one of the providers of Surety Bond products, however, its marketing strategy is not aligned with the marketing objectives of increasing the volume of guarantees and profitability. Therefore, a new marketing strategy for Surety Bond products is needed, utilizing the Mullins 4C model approach: context, customer, company, and competitor. These four aspects are analyzed using macro analysis, industry analysis, consumer decision-making process (CDMP), brand image, points of parity, and points of difference. Through this analysis, a new marketing strategy for Surety Bond products is formulated.
Perancangan Sistem Manajemen Berbasis Ekonomi Sirkular pada Kegiatan Usaha Pengelolaan Sampah Terintegrasi Anggun Pesona Intan Puspita; Rike Penta Sitio; Rosita Fitriyani
Dedikasi : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Dedikasi : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/dedikasi.v2i2.111

Abstract

Perkembangan Bank Sampah Mutiara Bogor Raya sejak tahun 2010 hingga 2022 mengalami kemajuan yang signifikan. Kegiatan komunitas yang diawal merupakan kegiatan pengelolaan sampah dan bank sampah bertransformasi menjadi kegiatan usaha terintegrasi yang merupakan aplikasi dari bisnis sirkular. Namun, bisnis sirkular yang dijalankan tidak memiliki sistem manajemen yang berbasis sistem bisnis tersebut. Hal ini berdampak pada output strategi usaha yang tidak maksimal. Sehingga tujuan pengabdian kepada masyarakat yang dilakukan berfokus pada pelatihan penyusunan sistem manajemen yang terdiri dari manajemen pemasaran, manajemen keuangan. struktur organisasi, dan manajemen operasi. Metode pengabdian dilakukan dengan metode pelatihan dan pendampingan yang menggunakan perpaduan antara pelaksanaan daring serta luring. Hasil akhir dari kegiatan ini, Bank Sampah Mutiara Bogor Raya dapat menghasilkan model bisnis sirkular yang baru, struktur organisasi, strategi pemasaran, perencanaan produksi serta analisis keuangan yang terintegrasi. Dengan sistem manajemen yang baru, Bank Sampah Mutiara Bogor Raya dapat memiliki sistem yang terintegrasi dan dapat menciptakan proses bisnis yang berkelanjutan. Kata Kunci: Bank Sampah, Bisnis Sirkular, Manajemen, Pelatihan Dan Pendampingan.
Co-Authors Agustinus Handoko Naomi Kusumawardani Noveri Maulana Pepey Riawati Kurnia Rike Penta Sitio, Rike Penta Rosita Fitriyani