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All Journal ACTIVA: Jurnal Ekonomi Syariah Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Neraca Manajemen, Akuntansi, dan Ekonomi
Nani Hanifah
IAIN Fattahul Muluk Papua
Economics, Econometrics & Finance Environmental Science

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Marketing Mix ; Instrumen Pencapaian Target Pembiayaan BSM Implan di Bank Mandiri Syariah KCP Abepura Papua Nani Hanifah
ACTIVA: Jurnal Ekonomi Syariah Vol 3 No 1: April (2020)
Publisher : LP3M STITNU Al Hikmah Mojokerto

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Abstract

Abstrak :Bank Mandiri Syariah KCP Abepura dalam pencapaian target pembiayaan BSM Implan ini dilakukan dengan menerapkan marketing mix yaitu dengan cara bauran pemasaran yang terdiri dari empat komponen, yaitu: product, price, place, dan promotion. Untuk mengimplementasikan 4P ini dilakukan pemasaran yaitu silaturahmi ke instansi-instansi pemerintah, opentable (menawarkan secara langsung dengan nasabah), pemasaran dengan penawaran ke instansi yang sudah kerjasama dengan Bank Mandiri Syariah KCP Abepura, serta dengan penawaran kerjasama dengan instansi lain. Marketing Mix sebagai alat untuk pencapaian target pembiayaan BSM Implan maka sudah bisa dijadikan tolak ukur keberhasilan Markettng dalam memasarkan produk tersebut, ini dibuktikan dengan meningkatnya produk pembiayaan BSM Implan tiap tahunnya. Kata Kunci: Marketing Mix, Pembiayaan BSM Implan. Abstract:Mandiri Syariah Bannk Abepura unit in achieving the BSM Implants financing target is carried out by applying a marketing mix by means of a marketing mix consisting of four components, namely: product, price, place, and promotion. To implement this 4P, marketing is done through hospitality to government agencies, opentable (offering directly with customers), marketing with offers to agencies that have collaborated with Bank Mandiri Syariah Abepura KCP, as well as by offering cooperation with other agencies. Marketing Mix as a tool for achieving BSM Implants financing targets can be used as a benchmark for Markettng's success in marketing these products, this is evidenced by the increasing BSM Implants financing products each year. Keywords: Marketing Mix, BSM Implants Financing.
EFEKTIVITAS PEMBERDAYAAN MASYARAKAT MELALUI PENYALURAN DANA BANTUAN BAZNAS PROVINSI PAPUA Nur Afrianti; Sahudi Sahudi; Nani Hanifah
OIKONOMIKA: Jurnal Kajian Ekonomi dan Keuangan Syariah Vol. 1 No. 1 (2020): OIKONOMIKA : Jurnal Kajian Ekonomi dan Keuangan Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, IAIN Fattahul Muluk Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.491 KB) | DOI: 10.53491/oikonomika.v1i1.65

Abstract

Society Empowerment is one of the benchmarks to measure the society’s independence. Thus, in line with the objectives of National Zakat Board (Baznas), which are getting rid of poverty and initiating independence attitude for mustahiq (people who are eligible to receive alms), human empowerment through the donation distribution executed by Baznas of Papua Province is getting widely implemented. This action is expected to create mustahiqs who are dependable and helpful for their surroundings and have the potentials to be muzakki (zakat/alms payers). This study aims to find out the effectiveness level of human empowerment through the Papua Province Baznas donation distribution. The methodology of this study is qualitative method. The data obtained are primary and secondary data. The data collection techniques are interview, observation, and documentation by involving associated people or parties. The results of the study show that, first, Baznas of Papua Province performed some efforts by distributing the donation comprising the fields of economy, education, health, Islamic preach, and social/humanity. Secondly, the effectiveness of human empowerment through the Papua Province Baznas donation distribution indicates that (1) the number of poor people in Abepante is decreasing, (2) the efforts of improving people’s income in Abepante is increasing, (3) People’s concern in Abepante is growing, (4) groups’ independence level is improving, and (5) People’s social capacity and equal distribution in Abepante are rising.
DETERMINANTS OF INTEREST IN SAVING FOR STUDENTS IN ISLAMIC BANKING wahyuning murniati; Deni Juliasari; Nani Hanifah
Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Vol. 4 No. 2 (2020): July 2020
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/assets.v4i2.548

Abstract

Saving money is the way to regulate our finance effectively. Bank is one of the media that is considered quite effective for this activity. The development of Islamic economic make sharia banking practices increase in an innovative way. Various sharia bank products have become a choice for saving activity. The same thing happen for student. Although the interest to save is still lacking, but the use of sharia bank products is quite beneficial for their future. The purpose of this study is to analyze the factors that influence student interest in saving on Islamic banking. Multiple linear regression is an analysis technique with hypothesis testing to support its conclusions. With a coefficient of determination of 61.2%, the results of the analysis show the level of student education of the sharia economy has a significant effect compared to other variables on students' interest in saving. But simultaneously, all independent variables influence the interest in saving students in Islamic banking. This shows that education is very important for students, therefore STIE Widya Gama Lumajang should indeed provide quality teaching to students, especially in the field of Islamic economics
SUPERMAKET DIVIDEND DISTRIBUTION POLICY Yusuf Wibisono; M. Sholihun; Nani Hanifah
Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Vol. 4 No. 1 (2020): January 2020
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/assets.v4i1.559

Abstract

This study aims to examine the development of the management of Lumajang Supermarkets Amanah Supermarkets, which was established in 2012 with its own capital and sell shares to the public as long as approximately seven can run well in the midst of business competition and can earn profits or profits stably, so as to divide dividends to shareholders. This research is a qualitative descriptive study. The data was obtained from the Lumajang Shirkah Amanah Self-Service report for the past three years. From the profits obtained, the management makes a policy of profit sharing through the General Meeting of Share Shares (GMS). The provisions include net profit before being distributed to shareholders, issued in advance by 25% for business development, 2.5% for managers, 2, 5% for organizations, 2.5% for infaq/ zakat syirkah, and 1% for shareholder shopping rewards. Dividend distribution policy is influenced by several factors, including corporate liquidity, profitability and is supported by earnings stability.
ANALYSIS OF EFFECTIVENESS AND EFFICIENCY OF PADANG PUSKESMAS EXPENDITURE BUDGET REALIZATION 2016-2019 Afiatin Nisa; Nani Hanifah
Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Vol. 4 No. 2 (2020): July 2020
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/assets.v4i2.570

Abstract

The purpose of this study was to determine the Effectiveness of Realized Budget Expenditures at the Padang Health Center and to determine the Realization Efficiency of the Padang Puskesmas Expenditure Budget for the 2016-2019 Budget Year. In the author the method used in research is quantitative. The results of the study showed that the level and criteria for the effectiveness of the expenditure budget realization at the Puskesmas Padang in the 2016-2019 Fiscal Year and 2019 proved effective. For the 2017 Budget Year the effectiveness criteria level proved to be quite effective. The level of efficiency in the Realization of Expenditures at Padang Health Centers in Fiscal Year 2016,2018 and 2019 proved to be efficient. In the 2017 Budget Year the efficiency criteria level proved to be quite efficient.
STRATEGI PEMASARAN GALON ISI ULANG DALAM ERA DIGITAL Annisa Meili Ashari; Kusnul Kotimah; Nani Hanifah
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 10 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i10.661

Abstract

Dalam era digital yang terus berkembang, strategi pemasaran galon isi ulang menjadi peran penting bagi depot air galon isi ulang untuk mempertahankan dan meningkatkan target pasar. Penelitian ini mengeksplorasi berbagai macam pendekatan pemasaran yang diterapkan oleh depot air galon isi ulang di era digital dengan penerapan pada efisiensi operasional dan interaksi pada masyarakat. Pemakaian teknologi digital seperti media sosial dan aplikasi pemesanan online telah menjadi langkah strategis bagi depot air galon isi ulang untuk memperbanyak jangkauan dan meningkatkan visibilitas. Penelitian ini memfokuskan pentingnya memakai teknologi untuk memahami perilaku konsumen secara lebih mendalam melalui wawancara. Integrasi teknologi informasi menjadi dasar bagi strategi pemasaran yang cerdas dalam menjawab kebutuhan konsumen yang semakin berkembang di era digital. Kemudian, hasil penelitian ini menunjukkan bahwa penawaran nilai tambah melalui Brousur, SMS, dan media sosial berbagai informasi dari masyarakat sekitar dalam membuat daya tarik. Penerapan inovasi seperti layanan antar jemput dan pengiriman dengan teknologi modern juga memainkan peran signifikan dalam meningkatkan keterjangkauan produk galon isi ulang bagi konsumen. Penelitian ini memberikan pemahaman yang lebih mendalam tentang bagaimana depot air minum dapat mengoptimalkan potensi pemasaran digital dengan memanfaatkan strategi pemasaran yang berkembang. Implikasi praktis dari temuan ini adalah bahwa para pemilik depot air galon isi ulang dapat memanfaatkan teknologi digital dengan bijak dan baik, memperkuat keterlibatan konsumen, dan merancang strategi pemasaran yang responsif terhadap perubahan dinamika pasar digital. Dengan demikian, pemilik depot yang terkait dapat mengambil keputusan yang lebih terinformasi untuk meningkatkan daya saing dan keberlanjutan usaha depot air galon isi ulang di era digital ini.
Co-Authors Afiatin Nisa Annisa Meili Ashari Deni Juliasari, Deni Kusnul Kotimah M. Sholihun Nur Afrianti Sahudi Sahudi Wahyuning Murniati Yusuf Wibisono