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All Journal MediaTor: Jurnal Komunikasi Jurnal InterAct Jurnal Membaca Bahasa dan Sastra Indonesia
M Rizky Kertanegara
Politeknik Negeri Media Kreatif
Arts Humanities Education Languange, Linguistic, Communication & Media

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PENGGUNAAN ALIH KODE (CODE SWITCHING) DAN CAMPUR KODE (CODE MIXING) SEBAGAI STRATEGI DAYA TARIK IKLAN PADA MAJALAH GAYA HIDUP COSMOPOLITAN M Rizky Kertanegara; Erwin Salpa Riansi
Jurnal Membaca Bahasa dan Sastra Indonesia Vol 1, No 2 (2016): Jurnal Membaca (Bahasa dan Sastra Indonesia)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (814.047 KB) | DOI: 10.30870/jmbsi.v1i2.2729

Abstract

Nowadays, the phenomenon of the use of English in advertising can be found in various media. The use of English in advertising can be found in tagline, headline or bodycopy. In language, the using and mixing of these two languages called code switching and code mixing. Lot of advertisers use these codes to persuade their specific and potential audiences on targeted marketing. Using content analysis method, this research wanted to see how big the use of code switching and code mixing on print media advertising that contained in Cosmopolitan Lifestyle Magazine. In addition, researchers also wanted to see how big the use of code switching and code mixing is elaborated with a rational approach to the attractiveness of advertising which consists of advertising features, competitive advantages, favorable price, news, and the popularity of appeal (Belch, 2001). The results shows the advertisements that use code switching and code mixing in Cosmopolitan lifestyle magazine more for its symbolic meaning and purpose as a rational strategy of the attraction of the product. 
Radio Broadcasters Credibility as 'Spokespersons' Raising The Adlibs M Rizky Kertanegara
Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (98.217 KB) | DOI: 10.36388/ia.v5i1.771

Abstract

In the midst of the rapid development of communication technology, it would make the pattern of the clients of a product or service in the marketing communications activities shift from traditional media to new media. However, advertising through traditional media is still required and still effective in marketing their products or services. One of the surviving media is radio advertising through adlibs. Adlibs is advertising material that was delivered directly by a  broadcaster in a  program. In the perspective approach to advertising messages, radio broadcaster's role can be categorized as a spokesperson or the person who spoke on behalf of the company to present their products or services in the form of credibility. Eisend (2002) conceptualized the spokesperson's credibility on the  dimensions of honesty,  objectivity, charisma,  and competence.  Thus,  this study wanted to  explain how the concept  of the credibility of the broadcaster, as a product spokesperson, in conveying adlibs within the scope of marketing communications as well as the effectiveness of advertising messages.
PENGGUNAAN CLICKBAIT HEADLINE PADA SITUS BERITA DAN GAYA HIDUP MUSLIM DREAM.CO.ID M Rizky Kertanegara
MediaTor (Jurnal Komunikasi) Vol 11, No 1 (2018): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v11i1.2751

Abstract

The rapid flows of information in the digital age makes online site producers create news that attracted the attention of netizen not only on their main sites but also for social media platforms. The goal is to get a Key Performance Indicator (KPI) which will be useful for the purpose of advertising. The existence of this KPI can be seen from the number of interactions made by readers who clicked, commented, or shared content on their social media accounts. This phenomenon then raises the use of Clickbait Headline, an attractive headline but sometimes trap the curiosity of the readers. To that end, the author wants to see how far the use of Clickbait Headline in Dream.co.id, a news and lifestyle of Muslim sites. In addition, the author also wants to see the use of journalistic ethics code standards on Clickbait Headline. Using content analysis techniques, the author selected samples using purposive sampling from the most viewed article samples in the period 1-21 June 2017. As a result, most articles in Dream.co.id using Clickbait Headline with catafora techniques and have met The Journalistic Ethics Code standards.
Co-Authors Erwin Salpa Riansi