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All Journal JURNAL LENSA MUTIARA KOMUNIKASI
Alvin Gus Abdurrahman Wahid
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Ilmu Politik, Universitas Indonesia
Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science

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Penerimaan Pesan Persuasif dari Perspektif Elaboration Likelihood Model : Iklan Layanan Masyarakat Himbauan Berhenti Merokok Chairun Nisa Dwi Putri; Alvin Gus Abdurrahman Wahid; Irwansyah Irwansyah
JURNAL LENSA MUTIARA KOMUNIKASI Vol 5 No 2 (2021): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v5i2.1673

Abstract

The number of smokers among Indonesian teenagers continues to increase every year. Public service advertisements (PSA) for smoking prevention must be delivered with the right approach to be accepted in the minds of the audience. This study aims to expand on previous research on smoking prevention PSAs by testing the concept of the Elaboration Likelihood Model theory. The research method applied is exploratory qualitative which is complemented by the results of in-depth interviews with 4 participants of postgraduate students of communication science at the University of Indonesia. The results of this study indicate that attitudes towards issues and personal relevance are the factors that most influence the acceptance of persuasive messages on PSAs that prohibit smoking #SuaraTanpaRokok. Repetition can be used to increase the effectiveness of a given persuasive message.
Co-Authors Chairun Nisa Dwi Putri Irwansyah Irwansyah