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All Journal PARAGUNA : Jurnal Ilmiah Pengetahuan, Pemikiran dan Kajian Tentang Seni Karawitan Al-Qolamuna : Journal Komunikasi dan Penyiaran Islam
Moch. Gigin Ginanjar
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Religion Arts Humanities Education Environmental Science Social Sciences Other

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BROWN NOISE, PENDEKATAN INSTRUMENTASI DAN POST PRODUKSI “MUSIK TERAPI UNTUK ADHD DEWASA”: SEBUAH TAWARAN Murwaningrum, Dyah; Fausta, Ega; Ginanjar, Moch. Gigin
Paraguna Vol 10 No 2 (2023): KEDALAMAN TEKS DAN KONTEKS
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/paraguna.v10i2.2943

Abstract

The issues of mental health have become increasingly prevalent in recent times. People are exploring therapeutic methods from various avenues, including musik. Unfortunately, the availability of musik therapy is limited. This research aims to provide insight into how brown noise is closely related to musik that is considered to have a positive impact on adult ADHD survivor. The brown noise indicator (slope) can be one of measures in instrument selection. This research aims to explain the spectral sound characteristics trend in some musik therapies designed for adult ADHD survivor. This study uses noise-based approach in analyzing and finding the conclusion. The research process begins with sample selection, the determination of the main sample, analyze and measure the sample using deep listening and visual monitoring methods. The tools used are DAW Studio one 6.5, Spectrum meter plug in, and Ayaic CoS 6 Pro. The result of this research consisting of patterns in ADHD musik therapy measured through a noise approach, including white noise, pink noise and brown noise. The findings of this study are expected to assist musik therapy creator in instrument selection.
The Semiotics of Sacred Consumption: A Saussurean Analysis of Marjan’s Ramadan Advertising on Instagram Inosensius Enryco Mokos; Hinhin Agung Daryana; Moch. Gigin Ginanjar; Denhaz Nurul Hakim
Al-Qolamuna: Journal Komunikasi dan Penyiaran Islam Vol. 3 No. 2 (2026): Komunikasi dan Penyiaran Islam
Publisher : 4

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71242/3d22ex78

Abstract

This research investigates the intricate construction of visual and verbal meanings within Marjan’s Instagram advertisements during the 2024 Ramadan season and explores how these semiotic configurations stimulate consumer purchase intention. Adopting a qualitative paradigm underpinned by Ferdinand de Saussure’s structuralist semiotics, the study deconstructs the dyadic relationship between signifiers and signifieds in digital promotional content. Systematic observation of visual markers, including the brand logo, the signature red syrup bottle, young coconut motifs, Ramadan lanterns, and desert landscapes, reveals a deliberate orchestration of brand identity, sensory freshness, spiritual enlightenment, and cultural nostalgia. Concurrently, verbal signifiers such as the slogan "Breaking the Fast Becomes Sweeter" function as anchors that solidify the brand’s positioning as an indispensable cultural artifact of the holy month. The findings demonstrate that Marjan’s advertising efficacy is rooted in its ability to synthesize religious symbolism with local cultural values, thereby enhancing brand resonance and effectively catalyzing purchase intention among Indonesian Muslim consumers. This study contributes to the discourse on digital marketing communication by elucidating the role of semiotic precision in capturing the cultural zeitgeist of religious festivities.
Co-Authors Denhaz Nurul Hakim Fausta, Ega Hinhin Agung Daryana Inosensius Enryco Mokos Murwaningrum, Dyah