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All Journal JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Jurnal Pepadu
GISKA GISKA
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences

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ANALISIS NILAI TAMBAH DAN STRATEGI PEMASARAN USAHA INDUSTRI TAHU DI KOTA MEDAN GISKA GISKA; Satia Negara; Rahmanta Ginting
JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Vol 2, No 1 (2013): JURNAL AGRIBISNIS
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.869 KB)

Abstract

Tujuan penelitian ini untuk mengetahui bagaimana sistem pengolahan industri tahu untuk menghasilkan produk, nilai tambah yang diperoleh, dan strategi pemasaran usaha industri tahu yang ada di daerah penelitian. Sampel yang digunakan sebanyak 21 unit usaha dengan skala industri kecil. Metode analisis data menggunakan metode pengukuran nilai tambah Hayami dan metode analisis SWOT. Hasil penelitian diperoleh proses produksi pembuatan tahu di daerah peneletian berjalan dengan baik dengan menggunakan bahan baku kacang kedelai impor dan bahan penolong selalu tersedia di daerah penelitian. Nilai tambah yang dihasilkan usaha industri tahu di daerah penelitian bernilai positif, baik untuk tahu cina, tahu sumedang mentah, dan tahu sumedang goreng. Strategi pemasaran yang dilakukan usaha industri di daerah penelitian adalah  Strategi agresif dengan lebih fokus kepada strategi SO (Strength-Opportunities), yaitu dengan menggunakan kekuatan untuk memanfaatkan peluang yang ada. Strategi SO (Strength-Opportunities). Kata kunci: tahu, proses pengolahan, nilai tambah, strategi pemasaran.   ABSTRACT The research is aimed to determine how the processing system to produce the industry of tofu, the added value, and marketing strategies out of existing industrial businesses in the study area. The samples used were 21 units with a small industrial scale. The method of data analysis using methods of measuring value added Hayami and SWOT analysis method. The results obtained by the production process the industry of tofu in the study area goes well with raw materials imported soybeans and auxiliary materials are always available in the study area. The added value generated out industrial enterprises in the study area is positive, good to China’s tofu, sumedang raw tofu, and sumedang fried tofu. The marketing strategy that do business industry in the area of industrial research is an aggressive strategy to focus more on strategy SO (Strength-Opportunities), using force to take advantage of existing opportunities. Strategies SO (Strength-Opportunities). Keywords: tofu, processing, value-added marketing strategies.
INOVASI BRIKET GULA AREN SEBAGAI UPAYA PENINGKATAN NILAI TAMBAH PRODUK LOKAL DAN PENGUATAN UMKM DI DESA GELANGSAR Baiq Aisya Junia Padma; Nugroho, Muhammad Iqbal; Oktariani, Baiq Rara; Pambudi, Dimas Nugroho; Suliyani, Shinta Rahmata; Putra, Lalu Muhammad Bagus Oktora Ramadhan; Santika, Selfi; Wulandari, Wulandari; Giska, Giska; Maharani, Afifah Putri; Lestari, Retno Dita; Puspitasari, Candra Eka
Jurnal Pepadu Vol 6 No 3 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i3.7975

Abstract

Gelangsar Village, located in West Lombok Regency, holds significant local potential through its aren (palm sugar) commodity, which serves as the main livelihood for its residents. However, limited product diversification and market access have resulted in low added value. This study aims to describe the implementation of aren sugar briquette innovation as a strategy to enhance economic value and empower local Micro Small and Medium Enterprises (MSME) actors. A descriptive qualitative approach was used through a series of activities including observation, socialization, technical training, and participatory evaluation conducted during the Community Empowerment Community Service Program (KKN PMD) by Universitas Mataram (July–August 2025). The target of the program was farmer groups and MSMEs involved in aren sugar production in Gelangsar. The training results showed that the innovation improved participants' understanding of product diversification and enhanced their skills in production and packaging. Significant impacts were observed across three dimensions: economic (increased selling value and distribution potential), social (strengthened collaboration and youth engagement), and environmental (waste reduction and production efficiency).. These findings highlight the importance of participatory and contextual approaches in driving village-level innovation based on local potential. This program holds promising potential for replication in other areas with similar characteristics.
Co-Authors Baiq Aisya Junia Padma Candra Eka Puspitasari Lestari, Retno Dita Maharani, Afifah Putri Nugroho, Muhammad Iqbal Oktariani, Baiq Rara Pambudi, Dimas Nugroho Putra, Lalu Muhammad Bagus Oktora Ramadhan Rahmanta Ginting Santika, Selfi Satia Negara Suliyani, Shinta Rahmata Wulandari Wulandari