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All Journal Indonesian Journal of Economics and Bussiness Jurnal Warta Desa (JWD)
Raeni Dwisanty
Universitas Komputer Indonesia
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Other

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PENGARUH THE BIG FIVE PERSONALITYDAN MATERIALISME KONSUMEN TERHADAP PEMBELIAN IMPULSIF SERTA DAMPAKNYA PADA PEMBELIAN KOMPULSIF (SURVEY PADA PENGUNJUNG MALL DI KOTA BANDUNG) Raeni Dwisanty
Indonesian Journal of Economics and Business Vol 2, No 3 (2012)
Publisher : Universitas Padjadjaran

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Abstract

Lately the rapid  development of ritel modern business, such as mall and plaza at various city in the country is undeniedable has changed spending pattern of indonesian consumers.It is related to the factors of personality and life style, such as the changes of life style and habit of shopping . In fact, consumers often don’t think rationally in determining the most important staffs they need.There are several consumers’ reasons to purchase the products, such as: killing the bad mood, expressing identity, or just having fun.This research is purposed to get the result from: description study of The Big Five Personality, consumers’ materialism, impulsive and compulsive purchasing towards mall visitors in Bandung; Analysis of influence of The Big Five Personality and Consumers’ Materialism towards compulsive purchasing of mall visitors in Bandung.The methods used in this research are descriptive and verificative methods. The data collection techniques are literature and field studies. The field study uses observation, interview, and questioner. Sample is taken from 300 mall visitors in Bandung. The withdrawal of sample uses Systematic Random Sampling. Influence model is analyzed by using Structural Equation Model.As the result of this research, there is influence of The Big Five Personality and consumers’ materialism towards impulsive buying of mall visitors in Bandung in which the most dominant factor influences the impulsive buying is Neuroticism. Nevertheless, the less factor influences the impulsive buying is Agreeableness. This research also shows that there is influence of The Big Five Personality, consumers’ materialism, and impulsive buying towards compulsive buying of mall visitors in Bandung in which the most influence factor towards compulsive buying is agreeableness and impulsivebuying  whereas the less influence factor is conscientiousness.
PELATIHAN TEKNOLOGI MELALUI APLIKASI GEOL (GEROBAK ONLINE) BAGI PEDAGANG SAYUR Fenny Syafariani; Andri Sahata Sitanggang; Raeni Dwisanty
Jurnal Warta Desa (JWD) Vol. 3 No. 3 (2021): Jurnal Warta Desa (JWD)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2346.558 KB) | DOI: 10.29303/jwd.v3i3.165

Abstract

Kegiatan pengabdian ini bertujuan untuk memberikan pelatihan dalam penggunaan aplikasi kepada pedagang sayur keliling dan masyarakat di kecamatan Rancalili sebagai solusi atas permasalahan pandemi Covid-19. Salah satu keunggulan aplikasi ini adalah kemudahan dalam pemesanan bahan pokok seperti sayur-sayuran dan lainnya, pedagang sayur hanya perlu mengirimkan berdasarkan pemesanan dalam aplikasi. Aplikasi akan diterapkan dalam smartphone pedagang sayur dan masyarakat sehingga dapat terhubung secara online. Tujuan dari pelatihan ini adalah memberikan pengetahuan dan wawasan dalam penggunaan teknologi dalam melakukan transaksi secara aman melalui online, dengan adanya hal ini membantu pedagang sayur tetap beroperasi, meskipun adanya PSBB(Pembatasan Sosial Berskala Besar). Metode yang digunakan dalam pelatihan ini adalah melakukan persentasi, pendampingan penggunaan aplikasi, diskusi dan tanya jawab. Dampak dari pelatihan ini meningkatkan pengetahuan dan keterampilan dalam penggunaan aplikasi bagi pedagang sayur dan masyarakat
Co-Authors Andri Sahata Sitanggang R Fenny Syafariani