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All Journal Jurnal Utilitas Valid Jurnal Ilmiah Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science JIPkM
Arum Arupi Kusnindar
Universitas Muhammadiyah Pringsewu
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Perlukah Strategi Marketing dalam Pemilihan Kepala Desa (Pekon)? Arum Arupi Kusnindar
Valid: Jurnal Ilmiah Vol 19 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v19i1.191

Abstract

Marketing in politics is an interdisciplinary concept, namely politics, communication and marketing and involves the process of analysis, development and implementation of marketing strategies to direct opinions in choosing constituents. Marketing in the political field is strongly influenced by special conditions in an area, therefore, marketing strategies that are successful in one area are not always successful in other areas. This research is a quantitative research with a questionnaire as a data collection instrument. The study was conducted in five villages in Pringsewu Regency. The results showed that there was no difference in marketing strategy among village heads. However, there are differences in the preferred approach. This research is expected to encourage further research on marketing in the political field, especially in the era of information technology with a technological approach
MODEL DIGITAL MARKETING DALAM BISNIS RETAILER Dewi Mariam Widianiarsih; Arum Arupi Kusnindar
Jurnal Utilitas Vol. 8 No. 1 (2022): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/utilitas.v8i1.8585

Abstract

The pandemic conditions with social restrictions have resulted in people not being able to buy and sell as they usually do. The ban on work, school and economic activities makes people have to stay at home and one of the bridges for them with the outside world is social media/internet. The phenomenon that can be observed during the pandemic is the emergence of retailers who use the internet as a marketing medium. Not only small retailers but also quite large retailers. At large retailers they are not only looking for end customers but also looking for distribution channels by opening up opportunities to become resellers. This phenomenon not only gave rise to many new entrepreneurs and business units but also gave rise to several new business models. New business models that emerge will affect the current market, established companies especially MSMEs must also be able to adapt to the transformations carried out from the strategy level to execution. This journal has a theoretical approach to the phenomenon of changing business models in the digital era and provides a conceptual framework for how the business model will affect the market and how the company's strategy.
PALUGADA SEBAGAI KONSEP BISNIS UMKM DI MASA PANDEMI Arum Arupi Kusnindar; Kohar Kohar
Jurnal Ilmiah Ekonomi Manajemen: Jurnal Ilmiah Multi Science Vol 12, No 1 (2021): Jurnal Ilmiah Ekonomi Manajemen
Publisher : Universitas Muhammadiyah Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52657/jiem.v12i1.1449

Abstract

Kondisi pandemic dengan pembatasan sosial mengakibatkan masyarakat tidak bisa melakukan jual beli seperti yang biasa dilakukan. Pembatasan fisik atau social distancing membuat kita harus belajar cara baru dan memiliki ketrampilan baru dalam mengelola bisnis agar tetap dapat survive. Fleksibilitas, adaptasi dan kecepatan berubah menjadi kunci yang sangat penting untuk dapat bertahan. Ketahanan usaha pada saat ini, tidak hanya di tunjang oleh kemampuan modal, karena krisis yang terjadi belum dapat di prediksi kapan akan berakhir. Oleh klarena itu, fenomena yang diamati selama pandemic adalah munculnya retailer yang menggunakan internet sebagai media pemasaran dengan bisnis model yang berbeda. Jurnal ini mempunyai pendekatan teoritis dan metode wawancara terhadap fenomena model bisnis Palugada dalam era digital dan memberikan penekanan pada perbedaanya dengna konsep diversifikasi yang sudah dikenal sebelumnya. Serta bagaimana dampak konsep bisnis PaluGada terhadap pelaku usaha. Penelitian ini, memberi kesimpulan bahwa, terdapat ciri khusus dan variasi dalam konsep PaluGada yang sebelumnya tidak terdapat pada konsep diversifikasi. Sehingga, menjadi masukan bagi penelitian di masa depan terutama dalam perkembangan konsep diversifikasi dalam teori marketing. Kata Kunci: Diversifikasi, Digital Marketing, PaluGada 
Business Remodeling in Small Medium Enterprises in the Digital Era: Systematic Literature Review Arum Arupi Kusnindar
Valid: Jurnal Ilmiah Vol 20 No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v20i1.271

Abstract

This study aims to examine changes in the business model of SMEs in Indonesia with digital transformation as a determinant variable. This research is expected to be able to answer research questions, namely what are the focus of research on business models that have been carried out, the relationship between research focuses and how the methodologies and approaches are carried out. The three research questions are expected to answer the fourth research question, namely how the business model changes in the SME sector. The research method uses a systematic literature review of journals published through Scopus and Google Scholar. The results show that the focus of research on business models is mostly related to digitalization, business model concepts, innovation and business processes. There was a tendency to use mixed methods and quantitative methods after 2000. Previously, research on business models was mostly done using literature reviews, comprehensive journal reviews and case studies. Changes in business models in SMEs cannot be known because of the lack of research related to changes in business models in SMEs.
PELATIHAN DAN PEDAMPINGAN KEWIRAUSAHAAN BAGI PENYANDANG DISABILITAS Arum Arupi Kusnindar; Ainur Rosidah; Nurmitasari Nurmitasari
Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol 3, No 1 (2023): Jurnal Inovasi dan Pengabdian Kepada Masyarakat (JIPkM)
Publisher : STIE Trisna Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/jipkm.v3i1.274

Abstract

Penyandang disabilitas merupakan kelompok masyarakat yang mempunyai hak yang sama untuk dapat mandiri secara ekonomi. Selama ini bantuan yang telah di berikan baik berasal dari pemerintah maupun dari komunitas tertentu seringkali berbentuk uang yang apda akhirnya kurang mendidik. Diperlukan adanya kegiatan yang bertujuan memberikan ketrampilan sekaligus melakukan pendampingan agar ketrampilan ini bisa di gunakan untuk mendapatkan pengahasilan dan kemandirian secara ekonomi.   Kata kunci: pemasaran, digital, disabilitas
Co-Authors Ainur Rosidah Dewi Mariam Widianiarsih Kohar Kohar Nurmitasari Nurmitasari