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All Journal Jurnal Utilitas JESI (Jurnal Ekonomi Syariah Indonesia) Valid Jurnal Ilmiah Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science JIPkM
Arum Arupi Kusnindar
Universitas Muhammadiyah Pringsewu
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Valid Jurnal Ilmiah

 1 
Perlukah Strategi Marketing dalam Pemilihan Kepala Desa (Pekon)? Arum Arupi Kusnindar
Valid: Jurnal Ilmiah Vol 19 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v19i1.191

Abstract

Marketing in politics is an interdisciplinary concept, namely politics, communication and marketing and involves the process of analysis, development and implementation of marketing strategies to direct opinions in choosing constituents. Marketing in the political field is strongly influenced by special conditions in an area, therefore, marketing strategies that are successful in one area are not always successful in other areas. This research is a quantitative research with a questionnaire as a data collection instrument. The study was conducted in five villages in Pringsewu Regency. The results showed that there was no difference in marketing strategy among village heads. However, there are differences in the preferred approach. This research is expected to encourage further research on marketing in the political field, especially in the era of information technology with a technological approach
Business Remodeling in Small Medium Enterprises in the Digital Era: Systematic Literature Review Arum Arupi Kusnindar
Valid: Jurnal Ilmiah Vol 20 No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v20i1.271

Abstract

This study aims to examine changes in the business model of SMEs in Indonesia with digital transformation as a determinant variable. This research is expected to be able to answer research questions, namely what are the focus of research on business models that have been carried out, the relationship between research focuses and how the methodologies and approaches are carried out. The three research questions are expected to answer the fourth research question, namely how the business model changes in the SME sector. The research method uses a systematic literature review of journals published through Scopus and Google Scholar. The results show that the focus of research on business models is mostly related to digitalization, business model concepts, innovation and business processes. There was a tendency to use mixed methods and quantitative methods after 2000. Previously, research on business models was mostly done using literature reviews, comprehensive journal reviews and case studies. Changes in business models in SMEs cannot be known because of the lack of research related to changes in business models in SMEs.
Co-Authors Ainur Rosidah Dewi Mariam Widianiarsih Kholid Hidayatullah Kohar Kohar Nurmitasari Nurmitasari Sekar Arum Sari