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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Bursa : Jurnal Ekonomi dan Bisnis International Journal of Economic, Technology and Social Sciences (Injects)
Dedek Kurniawan Gultom
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Word Of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian MS Glow Dengan Gaya Hidup Sebagai Variabel Intervening Manullang, Winda Chairani; Gultom, Dedek Kurniawan
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1362

Abstract

This study aims to determine the effect of word of mouth and product quality on the purchasing decisions of Ms Glow with lifestyle as an intervening variable in FEB UMSU students, either directly or indirectly. The data analysis technique of this study used statistical analysis, namely the least squares partial equation model (PLSSEM). The results of the study show that there is an influence of Word of Mouth on Purchasing Decisions in UMSU Faculty of Economics and Business students. There is no effect of Product Quality on Purchasing Decisions for UMSU Faculty of Economics and Business Students. There is an influence of Lifestyle on Purchasing Decisions in UMSU Faculty of Economics and Business Students. There is the influence of Word of Mouth on Lifestyle in UMSU Faculty of Economics and Business Students. There is an influence of Product Quality on Lifestyle in UMSU Faculty of Economics and Business Students. There is an influence of Word of Mouth on Job Satisfaction Purchasing Decisions as an intervention variable for Students of the Faculty of Economics and Business UMSU. There is an influence of Product Quality on Purchase Decisions with Lifestyle as an intervention variable for UMSU Faculty of Economics and Business Students
THE EFFECT OF MARKETING STRATEGY AND SERVICE QUALITY ON CUSTOMER SATISFACTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE Gultom, Dedek Kurniawan; Harianto, Sheila Anggita
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 6 No. 2 (2025): October 2025
Publisher : CERED Indonesia Institute

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Abstract

The increasingly competitive logistics industry in Indonesia requires freight forwarding companies to implement effective marketing strategies and consistent service quality. PT. Anugerah Indo Maritim Sejahtera (AIMS) faces challenges in maintaining customer satisfaction, as indicated by dissatisfaction due to less optimal marketing strategies and inconsistent service quality, which weakens its brand image. This study aims to analyze the influence of marketing strategy on customer satisfaction, the influence of service quality on customer satisfaction, the effect of marketing strategy on brand image, the influence of service quality on brand image, the impact of brand image on customer satisfaction, and the mediating role of brand image in the relationship between marketing strategy, service quality, and customer satisfaction at PT. AIMS. The research adopts a quantitative associative method involving 100 respondents selected through total sampling. Data were collected using a Likert-scale questionnaire and analyzed with Partial Least Square (SmartPLS) to test seven hypotheses. The results indicate that both marketing strategy and service quality have a positive and significant effect on customer satisfaction and brand image. Furthermore, brand image significantly influences customer satisfaction and mediates the relationship between marketing strategy, service quality, and customer satisfaction. These findings highlight that the combination of effective marketing strategies and high-quality services builds a strong brand image, which directly enhances customer satisfaction.
Pengaruh Literasi Keuangan dan Pengalaman Keuangan terhadap Kesejahteraan Keuangan Melalui Self Control Siregar, Qahfi Romula; Gultom, Dedek Kurniawan; Simatupang, Jumeida
Bursa : Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Januari 2026
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v5i1.1193

Abstract

Penelitian ini bertujuan untuk menguji pengaruh langsung dan tidak langsung Literasi Keuangan dan Pengalaman Keuangan terhadap Kesejahteraan Keuangan melalui Self Control pada Masyarakat di Kota Medan Penelitian ini termasuk jenis penelitian kuantitatif. Sampel dalam penelitian ini dihitung menggunakan quota sampling 100 responden Masyarakat di Kota Medan Penelitian ini menggunakan angket sebagai teknik pengumpulan data. Untuk menguji ketujuh hipotesis dalam penelitian ini menggunakan teknik analisis data dengan bantuan software SmartPLS. Hasil penelitian ini menyatakan bahwa Literasi Keuangan secara langsung mempengaruhi Kesejahteraan Keuangan. Pengalaman Keuangan mempengaruhi Kesejahteraan Keuangan. Literasi Keuangan mempengaruhi Self Control. Pengalaman Keuangan mempengaruhi Self Control. Self Control mempengaruhi Kesejahteraan Keuangan. Dan secara tidak langsung Literasi Keuangan mempengaruhi Kesejahteraan Keuangan Melaui Self Control. Pengalaman Keuangan mempengaruhi Kesejahteraan Keuangan Melaui Self Control pada Masyarakat di Kota Medan This study aims to examine the direct and indirect influence of Financial Literacy and Financial Experience on Financial Welfare through Self Control in the Community in Medan City. The sample in this study was calculated using a quota sampling of 100 community respondents in Medan City This study used a questionnaire as a data collection technique. To test the seven hypotheses in this study, data analysis techniques were used with the help of SmartPLS software. The results of this study state that Financial Literacy directly affects Financial Welfare. Financial Experiences Affect Financial Well-Being. Financial Literacy affects Self Control. Financial Experience affects Self Control. Self Control affects Financial Well-Being. And indirectly Financial Literacy affects Financial Welfare through Self Control. Financial Experience Affects Financial Welfare Through Self Control in the Community in Medan City
Pengaruh Electronic Word Of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Melalui Kepuasan Pelanggan Tiktok Shop Gultom, Dedek Kurniawan; Siregar, Qahfi Romula
Bursa : Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Januari 2026
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v5i1.1194

Abstract

Penelitian ini bertujuan untuk menguji pengaruh langsung dan tidak langsung Electronic Word Of Mouth dan Kualitas Produk terhadap Keputusan Pembelian melalui Kepuasan Pelanggan pada Masyarakat Kota Medan Pengguna Aplikasi Tiktok ShopPenelitian ini termasuk jenis penelitian kuantitatif. Sampel dalam penelitian ini dihitung menggunakan quota sampling 100 responden Masyarakat di Kota Medan Penelitian ini menggunakan angket sebagai teknik pengumpulan data. Untuk menguji ketujuh hipotesis dalam penelitian ini menggunakan teknik analisis data dengan bantuan software SmartPLS. Hasil penelitian ini menyatakan bahwa Electronic Word Of Mouth secara langsung mempengaruhi Keputusan Pembelian. Kualitas Produk mempengaruhi Keputusan Pembelian. Electronic Word Of Mouth mempengaruhi Kepuasan Pelanggan. Kualitas Produk mempengaruhi Kepuasan Pelanggan. Kepuasan Pelanggan mempengaruhi Keputusan Pembelian. Dan secara tidak langsung Electronic Word Of Mouth mempengaruhi Keputusan Pembelian Melaui Kepuasan Pelanggan. Kualitas Produk mempengaruhi Keputusan Pembelian Melaui Kepuasan Pelanggan pada Masyarakat Kota Medan Pengguna Aplikasi Tiktok Shop This study aims to examine the direct and indirect influence of Electronic Word Of Mouth and Product Quality on Purchase Decisions through Customer Satisfaction in the Medan City Community Users of the Tiktok Shop ApplicationThis research is a type of quantitative research. The sample in this study was calculated using a quota sampling of 100 community respondents in Medan City This study used a questionnaire as a data collection technique. To test the seven hypotheses in this study, data analysis techniques were used with the help of SmartPLS software. The results of this study state that Electronic Word Of Mouth directly affects Purchase Decisions. Product Quality influences Purchase Decisions. Electronic Word Of Mouth affects Customer Satisfaction. Product Quality affects Customer Satisfaction. Customer Satisfaction influences Purchase Decisions. And indirectly Electronic Word Of Mouth influences Purchase Decisions Through Customer Satisfaction. Product Quality Affects Purchase Decisions Through Customer Satisfaction in the Medan City Community Tiktok Shop Application Users
Pembinaan dan Pendampingan Internet Marketing Guna Peningkatan Daya Saing pada Usaha Mikro Handycraft di Kota Medan Gultom, Dedek Kurniawan; Pulungan, Delyana Rahmawany; Farisi, Salman
Jurnal Pemberdayaan Masyarakat Vol 4 No 1 (2019): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.619 KB) | DOI: 10.21067/jpm.v4i1.2700

Abstract

The implementation of the Community Partnership Program (PKM) aims to provide guidance and assistance to partners of micro handicraft entrepreneurs in implementing and implementing internet marketing as a means of business promotion to improve competitiveness and be able to manage business management that has an impact on expanding market aspects. This PKM program is held in 12 (twelve) months. The stages in implementing this PKM begin with Preparation, Direct Practice, Self-training, Implementation, Evaluation, and Development. The approach method used is the Learning Needs Based Method, Learning Goals and Objective, and Participant Center. The results achieved at this PKM are that Partners already have an Online Shop Website, scientific publications in community service journals, Publications on mass media / online, increased understanding, and business management skills and internet marketing, increased competitiveness, increased science, and technology in society and improved governance community value in the form of peace.
Co-Authors Farisi, Salman Harianto, Sheila Anggita Manullang, Winda Chairani Simatupang, Jumeida Siregar, Qahfi Romula