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All Journal Jurnal Inovasi Pendidikan Ekonomi Quantitative Economics and Management Studies
Fira Ayu Sasmita
Universitas Negeri Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Other

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Ekonomi Kreatif di Masa Adaptasi Kebiasaan Baru: Kajian Kreativitas dan Inovasi Pada UMKM Subsektor Kuliner Muhammad Hasan; Annur Fitri Hayati; Miranda Miranda; Fira Ayu Sasmita; Muh. Rijal Shafar
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 11, No 2 (2021): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011126360

Abstract

This study aims to reveal the creativity and innovation of SMEs in the culinary sub-sector in Makassar City, when viewed from the perspective of the creative economy in the new adaptation period. This study is a study with a quantitative descriptive approach with survey techniques. There are four aspects measured in this study, namely the adaptation of new habits, the creativity of the culinary sub-sector MSME actors, the innovation of the culinary sub-sector MSME actors, and the marketing strategy carried out by the culinary sub-sector MSME actors. The data collection instrument used a questionnaire. Sampling used a purposive sampling technique by setting specific criteria as a condition for determining the sample so that a sample of 30 SMEs in the culinary sub-sector was obtained. The findings of this study show that even though they have faced a big storm that has shaken their economy, the culinary sub-sector MSME actors still maintain their business existence in order to be able to survive during the COVID-19 pandemic. It is proven that the culinary sub-sector MSME actors have creativity and innovation by adapting to new habits through the use of technology in business management and marketing strategies, and complying with health protocols to local government regulations.
Financial Literacy Study of Urban Farmers in Makassar City Fira Ayu Sasmita; Muhammad Hasan; Citra Ayni Kamaruddin; Nurdiana; Nur Arisah
Quantitative Economics and Management Studies Vol. 3 No. 5 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.508 KB) | DOI: 10.35877/454RI.qems1015

Abstract

The tendency of people to make purchases without paying attention to financial principles has resulted in people being irrational in buying necessities, especially farmers in farmer women’s group Anggrek. This study aims to examine the level of financial literacy of urban farming entrepreneurs, especially in farmer women’s group Anggrek, Bara – Baraya Village, Makassar District, Makassar City. The research method used is descriptive qualitative, with data collection techniques through observation and interviews. The data analysis technique used in the research is data reduction, the next is data presentation, after that draw conclusions. The informants in this study used purpositive sampling, the informants in this study were 4 people who were farmers at farmer women’s group Anggrek. And to determine the level of financial literacy of urban farming entrepreneurs, especially in the Anggrek Women Farmer Group, there are 4 indicators studied in this study, namely 1) Knowledge of finance 2) Knowledge of Savings and Loans 3) Knowledge of Insurance and 4). Knowledge of Investment. The results of the study explain that the overall level of financial literacy of farmers in farmer women’s group Anggrek still needs to be improved, although knowledge about finance and savings, and loans is quite good, but trust and use of financial institutions, insurance and investment are still very limited. So it is necessary to increase financial literacy for farmers, especially in farmer women’s group Anggrek.
Co-Authors Annur Fitri Hayati Citra Ayni Kamaruddin Miranda Miranda Muh. Rijal Shafar Muhammad Hasan Nur Arisah Nurdiana