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Ekonomi Kreatif di Masa Adaptasi Kebiasaan Baru: Kajian Kreativitas dan Inovasi Pada UMKM Subsektor Kuliner Muhammad Hasan; Annur Fitri Hayati; Miranda Miranda; Fira Ayu Sasmita; Muh. Rijal Shafar
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 11, No 2 (2021): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011126360

Abstract

This study aims to reveal the creativity and innovation of SMEs in the culinary sub-sector in Makassar City, when viewed from the perspective of the creative economy in the new adaptation period. This study is a study with a quantitative descriptive approach with survey techniques. There are four aspects measured in this study, namely the adaptation of new habits, the creativity of the culinary sub-sector MSME actors, the innovation of the culinary sub-sector MSME actors, and the marketing strategy carried out by the culinary sub-sector MSME actors. The data collection instrument used a questionnaire. Sampling used a purposive sampling technique by setting specific criteria as a condition for determining the sample so that a sample of 30 SMEs in the culinary sub-sector was obtained. The findings of this study show that even though they have faced a big storm that has shaken their economy, the culinary sub-sector MSME actors still maintain their business existence in order to be able to survive during the COVID-19 pandemic. It is proven that the culinary sub-sector MSME actors have creativity and innovation by adapting to new habits through the use of technology in business management and marketing strategies, and complying with health protocols to local government regulations.
Visibility, Credibility, Attraction dan Power Brand Ambassador Mempengaruhi Brand Image Produk Mie Sedaap Pada Mahasiswa Annur Fitri Hayati; Noveline Patricia Damanik
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 12, No 1 (2022): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011168570

Abstract

The purpose of this study was to determine the effect of visibility, credibility, attraction, power brand ambassador to brand Image of Mie Sedaap on students of the Faculty of Economics, Padang State University. This type of research is causative. The population in this study were students of the Faculty of Economics, Padang State University. The number of research samples based on William Cochran's formula was 97 people and selected using the Purposive Sampling technique. The data used is the type of primary data obtained through distributing questionnaires to students of the Faculty of Economics, Padang State University with predetermined criteria. The analytical method used is multiple regression analysis using SPSS 22. The results show that (1) Visibility, credibility, attraction and power of brand ambassadors together have a significant effect on Mie Sedaap's brand image in students of the Faculty of Economics, Padang State University with a value of 50.0% while the rest are other variables that were not investigated. (2) Visibility credibility, attraction and power of brand ambassadors each have a significant effect on Mie Sedaap's brand image on students of the Faculty of Economics, Padang State University. (3) Visibility brand ambassadors have the most influence. strong with a Beta value of 27.7% compared to the variables of credibility, attraction, power ambassador on the brand image of Mie Sedaap Products at the students of the Faculty of Economics, Padang State University.
Analisis Pengaruh Harga dan Brand Trust Terhadap Perilaku Peralihan Merk Lisptik Revlon Pada Mahasiswa Annur Fitri Hayati; Ridha Saputri
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 11, No 2 (2021): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011152610

Abstract

The purpose of this study was to determine the effect of price and brand trust on the brand switching behavior of Revlon lipstick on students of the Faculty of Economics, Padang State University. This type of research is causative. The population in this study were students of the Faculty of Economics, Padang State University. The number of research samples based on William Cochran's formula was 100 people and selected using the Purposive Sampling technique. The data used is the type of primary data obtained through distributing questionnaires to students of the Faculty of Economics, Padang State University with predetermined criteria. The analytical method used is multiple regression analysis using SPSS 22. The results show that (1) Price has a significant effect on brand switching of Revlon lipsticks to other brands of lipstick, (2) Brand trust has no significant effect on brand switching of Revlon lipsticks to other brands of lipstick. , (3) price has a significant effect on brand switching of Revlon lipstick to another brand of lipstick, while brand trust has no significant effect on brand switching of Revlon lipstick to another brand of lipstick.
Analisis Kepuasan Nasabah Bank Kovensional Dan Bank Syariah Di Sumatera Barat Jean Elikal Marna; Menik Kurnia Siwi; Annur Fitri Hayati
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 8, No 2 (2018): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011024550

Abstract

Islamic banking in Indonesia is experiencing rapid development. This study aims to analyze bank customer satisfaction with services provided by conventional banks and Islamic banks. Bank satisfaction is measured through several factors including tangibles, reliability, responsiveness, assurance and empathy. The sample in this study were 100 respondents. This research method is a descriptive method using TCR analysis techniques. The results of this study indicate that TCR values in conventional banks do not have too high differences. Conventional banks have a TCR value of 0.35% higher than Islamic banks.
Perbedaan Hasil Belajar Siswa Menggunakan Bimbingan Belajar Online Annur Fitri Hayati
Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 10, No 1 (2020): Jurnal Inovasi Pendidikan Ekonomi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/011085130

Abstract

This study aims to analyze whether there are differences in learning outcomes of students who take online tutoring and students who do not take tutoring. The population of this study was the students of class X in Padang 3 high school who took Ruangguru online tutoring and the sample technique used was proportional random sampling using the Slovin formula so that the number of samples obtained was 58 students. The hypothesis of this study was tested using One Way Aonva analysis. The results showed that there was no difference in the average learning outcomes between groups of students who took Ruangguru online tutoring and groups of students who did not take tutoring.
PENGEMBANGAN WEBTOON SEBAGAI MEDIA PEMBELAJARAN INTERAKTIF DALAM MENINGKATKAN KEMAMPUAN MENGAJAR MAHASISWA PADA MATA KULIAH MICRO TEACHING DI FAKULTAS EKONOMI UNIVERSITAS NEGERI PADANG Menik Kurnia Siwi; Rita Syofyan; Annur Fitri Hayati
PAKAR Pendidikan Vol 16 No 1 (2018): Published in January 2018
Publisher : Pusat Pengembangan Ilmiah dan Penelitian Mahasiswa Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.514 KB) | DOI: 10.24036/pakar.v16i1.36

Abstract

This research aims to design and develop webtoon as an interactive learning media in improving students' teaching skills in micro teaching courses. This research is a research and development. This research is divided into two stages of workmanship. The first stage is webtoon design and development. The second stage is followed by the implementation of the use of webtoon as an interactive learning media in improving students' teaching skills in micro teaching courses.
Perbandingan Hasil Belajar Dengan Menggunakan Model Group Investigation dan Quantum Teaching Pada SMK Negeri 1 Lubuk Basung “Studi Kasus Pada Siswa Kelas X Akuntansi Mata Pelajaran Akuntansi Dasar” Nika Dayani; Annur Fitri Hayati
Jurnal Ecogen Vol 2, No 3 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i3.7408

Abstract

Comparison of student learning outcomes between learning using the Group Investigation Model and Quantum Teaching on Financial Report material. This study aims to determine the differences and improvement of student learning outcomes in the application of Group Investigation and Quantum Teaching in financial report material. The research design used was the Nonequivalent Control Design Group. In the first experimental class the average score of student learning outcomes was 80.95 and the increase in the average score of student learning outcomes was 47.57 with N-gain of 0.71 (high category). In the second experimental class the average score of student learning outcomes was 88.24 and the increase in the average score of student learning outcomes was 52.05 with N-gain of 0.81 (high category). The results of the study showed that there were differences in student learning outcomes between the experimental classes applying the Group Investigation and Quantum Teaching. These results indicate that the application of the Quantum Teaching model is higher for improving student learning outcomes.Keyword: group investigation, student learning outcomes, quantum teaching
Pengaruh Harga dan Kualitas Layanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Jasa Online Maxim Delvia Safitri; Annur Fitri Hayati
Jurnal Ecogen Vol 5, No 1 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i1.12780

Abstract

This study aims to determine and analyze the effect of price and service quality on customer loyalty through customer satisfaction as an intervening variable (study of consumers at Padang State University students. This type of research is causative research. The population in this study were Padang State University students on Maxim's online service and the determination of the number of samples using the Cochran formula as many as 97 respondents. This study uses a purposive sampling technique with the consideration that consumers have used Maxim's online services. The data used is the type of primary data obtained through distributing questionnaires to Padang State University students with predetermined criteria. The analytical method used is path analysis.The results of this study indicate that (1) price has a significant effect on customer loyalty (2) service quality has a significant effect on customer loyalty (3) price has a significant effect on customer satisfaction (4) service quality has a significant effect on customer satisfaction (5) satisfaction customer has a significant effect on customer loyalty (6) price has a significant effect on loyalty with customer satisfaction as an intervening variable for Maxim online services at Padang State University students (7) service quality has a significant effect on loyalty with customer satisfaction as an intervening variable for Maxim online services in Padang State University students.Keywords: price, service quality,customer loyalty, and customer statisfaction
Pengaruh Bimbingan Belajar Online (Ruangguru) dan Minat Belajar Terhadap Hasil Belajar Ekonomi Kelas X di SMA Negeri 3 Padang Meizi Syafri Yendi; Annur Fitri Hayati
Jurnal Ecogen Vol 3, No 1 (2020): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v3i1.8528

Abstract

This study aims to reveal the Effect of Online Tutoring (Ruangguru) and Learning Interests on Economic Learning Outcomes of Class X Students in SMA N 3 Padang. This  research is an Associative Descriptive with a Quantitative approach. The population in this study amount of class X students in SMA N 3 Padang who took Bimbel Online (Ruangguru), which totaled 135 person. The sampling technique uses a proportional random sampling technique which amounts to 58 people. The data is obtained through a questionnaire using a Likert scale that has been tested for validity and reliability. Data analysis techniques used are descriptive analysis and inductive analysis. For testing the hypothesis that is t test and f test. Based on the results of t-test hypotheses the influence of online tutoring (Ruangguru) on learning outcomes is influential and positive on economic learning outcomes, t-test students' learning interest has an effect and negative on economic learning outcomes. While the f test simultaneously influences online tutoring (Ruangguru) and interest in learning towards economic learning outcomes. The magnitude of the influence of online tutoring (Ruangguru) and interest in learning towards economic learning outcomes is 11% and the remaining 89% is influenced by other variables not included in this research model. Keywords: bimbel, minat belajar, hasil belajar, ruangguru
Perbandingan Hasil Belajar Menerapkan Model Cooperative Learning Team Assisted Individualization (TAI) dan Course Review Horay dengan Konvensional Pada Mata Pelajaran Ekonomi Kelas XI SMA Negeri 3 Solok Citra Alvia Nora Harahap; Annur Fitri Hayati
Jurnal Ecogen Vol 3, No 2 (2020): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v3i2.8859

Abstract

This research aims to: difference learning outcomes using cooperative learning model type Teams Assisted Individualization And Model Type Course Review Horray With Conventional At Class XI  SMA N 3 Solok. The research used a quasi-experimental design, the technique is purposive sampling, the instrument trials, gain score, validity, reliability, different test problem, and difficulty levels. Data collection by documentation and test result of learning outcome. The population in this study is XI SMA N 3 Solok and the sample is XI IPA 4 and XI IPA 5 for class experiment and XI IPA 3 for class control. The analytical method used a paired sample t-test and independent sample-test analysis. The result is: there are differences a  student learning outcomes using cooperative learning model  Team Assisted Individualization and Course Review Horray with conventional economic subjects in class XI  SMA N 3 Solok based on calculation with Sig. value of 0,000. Keywords: model team assisted individualization, course review horay learning outcomes