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PENGETAHUAN JURNALISTIK PEGAWAI HUMAS PEMERINTAH DALAM KEGIATAN PUBLISITAS Saleh, Rahmita; Sultan, Muhammad Iqbal; Farid, Muhammad
KAREBA : Jurnal Ilmu Komunikasi Vol.4 No.1 Januari - Maret 2015
Publisher : KAREBA : Jurnal Ilmu Komunikasi

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Abstract Public relations require skills in journalistic to generating quality publicity. This researh aims to describe and analyze the knowledge of journalism public relations employee of South Sulawesi Provincial Government in the publicity activities. This study used a qualitative descriptive approach using the techniques of data collection through in-depth interviews and observations of public relations personnel assigned to conduct publicity activities. Analysis using an interactive model of Huberman and Miles were taken through the stages of data reduction, data display, making conclusions and verification. The results showed that public relations employee of South Sulawesi Provincial Government conduct publicity activities through three stages, namely the coverage of the governments agenda, write and distribute press releases to journalists. Writing a press release is not adjusted to the rules of journalistic writing and the medium. Are loaded in the media have gone through editing stages agenda tailored to each medium, so that the core of the publicity that was sent was not published. This research concluded that government public relations employee of South Sulawesi Provincial Government, in generating publicity decent fit in the mass media, still lack of mastery in terms of expertise and knowledge in the field of journalism.Abstrak Humas memerlukan kemampuan di bidang jurnalistik agar dapat menghasilkan publisitas yang berkualitas. Penelitian ini bertujuan untuk menggambarkan dan menganalisis pengetahuan jurnalistik pegawai humas Pemerintah Provinsi Sulawesi Selatan dalam menjalankan kegiatan publisitas. Dalam penelitian ini digunakan pendekatan deskriptif kualitatif dengan menggunakan teknik pengumpulan data melalui wawancara mendalam dan observasi terhadap pegawai humas yang bertugas melakukan kegiatan publisitas. Teknik analisis data menggunakan model interaktif Huberman dan Miles yang ditempuh melalui tahap reduksi data, display data, pengambilan kesimpulan dan verifikasi. Hasil penelitian menunjukkan bahwa pegawai humas Pemerintah Provinsi Sulawesi Selatan melakukan kegiatan publisitas melalui tiga tahap, yaitu peliputan agenda pemerintah, menulis press release dan menyebarluaskan kepada wartawan. Penulisan press release tidak disesuaikan dengan kaidah penulisan jurnalistik dan mediumnya. Pemuatannya di media massa telah melalui tahap pengeditan disesuaikan dengan agenda masing- masing media, sehingga inti dari publisitas yang dikirim tidak terpublikasi. Penelitian ini menyimpulkan bahwa pegawai humas Pemerintah Provinsi Sulawesi Selatan, dalam menghasilkan publisitas yang layak di muat di media massa, masih kurang memiliki penguasaan dalam hal keahlian dan pengetahuan di bidang jurnalistik.Â

POLA KOMUNIKASI PENGGUNA APLIKASI CHATTING (STUDI PADA KOMUNITAS ANDROID MAKASSAR) Rahmita Saleh; Suwardi Thahir
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 4 No 1 (2018)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v4i1.5623

Kehadiran internet dan sistem operasi Android menjadikan komunikasi semakin mudah dilakukan tanpa ada hambatan jarak dan waktu. Perubahan cara berkomunikasi, gaya hidup dan pemenuhan kebutuhan manusia adalah beberapa dampak dari hadirnya inovasi ini. Salah satu perubahan cara berkomunikasi yang paling berpengaruh adalah perilaku percakapan sehari-hari yang didominasi oleh penggunaan aplikasi menggunakan perangkat mobile. Penelitian ini bertujuan untuk mengetahui pola komunikasi pengguna aplikasi chatting dengan memfokuskan penelitian pada kelompok sosial Komunitas Android Makassar yang merupakan kelompok yang ikut mempopulerkan penggunaan perangkat berbasis sistem operasi Android di Makassar. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan Etnografi Komunikasi untuk menggambarkan secara detail pola komunikasi melalui hubungan antara komponen-komponen komunikasi dalam setting tertentu. Hasil penelitian menunjukkan bahwa Pola komunikasi kelompok Komunitas Android Makassar dalam berkomunikasi menggunakan aplikasi chatting cenderung bersifat massa namun terdapat dua perbedaan yaitu pada umpan balik dan model penyebaran pesan. Selain itu, bentuk komunikasi pengguna aplikasi chatting berupa dialog satu-ke-banyak dan terjadi secara asinkron yang berarti bahwa peserta tidak berpotensi untuk saling berinteraksi secara nyata karena berlangsung menggunakan perantara berupa perangkat mobile.

Media Convergence in Fajar Daily Newspaper Rahmita Saleh*; Muhammad Yusuf; Mariesa Giswandhani
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33671

This research was conducted to determine the media convergence applied by the Fajar Daily newspaper based on the Siepera and Veglis models. This model consists of four forms, namely technology convergence or multiplatform, business convergence, professional convergence and content or multimedia convergence. Each form is described based on the practices carried out by the Harian Fajar newspaper through qualitative methods. The results of the study show that Fajar Daily applies these four models wherein the convergence of innovation technology is carried out by combining three platforms to present news and information to readers, namely print media, online media and social media. This convergence stage is in line with content convergence where adjustments to news content have been made on each platform but there are weaknesses in the support/promotion of content between platforms which is still carried out only in print and online media. In terms of business and professional convergence, Fajar Daily's management has endeavored to develop the business in a multi-platform direction.

Media Convergence in Fajar Daily Newspaper Rahmita Saleh*; Muhammad Yusuf; Mariesa Giswandhani
Riwayat: Educational Journal of History and Humanities Vol 6, No 3 (2023): Social, Political, and Economic History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i3.33671

This research was conducted to determine the media convergence applied by the Fajar Daily newspaper based on the Siepera and Veglis models. This model consists of four forms, namely technology convergence or multiplatform, business convergence, professional convergence and content or multimedia convergence. Each form is described based on the practices carried out by the Harian Fajar newspaper through qualitative methods. The results of the study show that Fajar Daily applies these four models wherein the convergence of innovation technology is carried out by combining three platforms to present news and information to readers, namely print media, online media and social media. This convergence stage is in line with content convergence where adjustments to news content have been made on each platform but there are weaknesses in the support/promotion of content between platforms which is still carried out only in print and online media. In terms of business and professional convergence, Fajar Daily's management has endeavored to develop the business in a multi-platform direction.

Pandora's Box in Mappalili: Exploring Environmental Rhetoric and Cultural Communication in the Bugis Community Zul Hilmi, Amalia; Giswandhani, Mariesa; Saleh, Rahmita; Saade, Abdul Rahman
Humaniora Vol. 15 No. 2 (2024): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v15i2.12350

The Mappalili ritual, held before planting, is believed to help maintain ecological balance. While past studies have emphasized its cultural significance, the research shifts the focus toward environmental conservation and the role of the Bissu as communicators of environmental values through tradition. The research explored relationship between the concept of Pandora’s box and Mappalili within the framework of environmental rhetoric and cultural communication in the Bugis community, specifically in Segeri District, Pangkajene and Kepulauan Regency, South Sulawesi. The research was guided by three indicators: community awareness and participation, coordination and communication, and cultural values, using environmental rhetoric analysis. The qualitative approach included in-depth interviews with Bissu leaders and participant observation during Mappalili. The data were analyzed through environmental rhetoric theory to capture how symbolism and cultural practices contributed to ecological balance. Findings reveal that Mappalili serves as an effective tool for environmental communication, with the ritual’s symbols and values fostering harmony between humans and nature. The Bissu, as the leader, imparts ecological principles to the community, including natural farming practices that preserve soil health and minimize ecosystem harm. Disruptions or improper performance of the ritual potentially lead to negative environmental impacts, akin to opening a Pandora’s box that destabilizes the ecosystem. The research underscores the significance of preserving Mappalili as an essential environmental communication strategy, demonstrating that cultural continuity supports ecosystem sustainability. Additionally, the enduring role of the Bissu as cultural symbols in South Sulawesi reflects a deeply rooted environmental knowledge integral to this tradition.

Analysis of Bissu Segeri's Role as an Environmental Communicator Giswandhani, Mariesa; Saleh, Rahmita; Hilmi, Amalia Zul; Saade, Abdul Rahman
Journal of Social Research Vol. 4 No. 6 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i6.2558

This study investigates the role of the Bissu, a traditional Bugis priestly figure, as an environmental communicator through the Mappalili ritual in Segeri, South Sulawesi. The problem addressed is the declining ecological relevance of traditional rituals amidst rapid modernization and technological changes in agriculture. The objective is to analyze how Bissu communicate environmental values through symbolic practices and assess their effectiveness using environmental leadership indicators: ecological vision, motivating others, exemplary leadership, effective communication, and goal orientation. A qualitative case study approach was employed, involving participatory observation, in-depth interviews, and document analysis. The findings reveal that while the Bissu maintain a strong cultural and symbolic presence in ritual leadership, their influence on practical agricultural and environmental practices has significantly diminished. Their role has shifted from active agents in environmental management to ceremonial figures. Although they promote traditional ecological wisdom, modern agricultural practices and the lack of institutional collaboration limit their communicative effectiveness. This research implies the need to integrate indigenous knowledge with contemporary environmental strategies through policy dialogue and community engagement to preserve cultural identity and promote sustainable development.

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