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All Journal urnal Interaksi: Jurnal Ilmu Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia
A A Istri Putri Dwijayanti
LSPR Communication And Business Institute Jakarta
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Strategi Marketing Public Relations dalam Membangun Citra Batik untuk Generasi Muda Reza Yohanes; A A Istri Putri Dwijayanti; Setyoningsih Subroto
Warta Ikatan Sarjana Komunikasi Indonesia Vol 4, No 1 (2021)
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v4i1.101

Abstract

Batik telah diakui oleh UNESCO sebagai warisan budaya dunia, namun ketertarikan generasi muda terhadap batik kian menurun. Di tengah keadaan ini, tahun 2015 muncul merek batik premium ”Negarawan” dengan market generasi muda. Negarawan berkembang menjadi merek yang kuat dibuktikan dengan pengikutnya di Instagram hingga 24 ribu. Negarawan menggunakan strategi marketing public relations untuk membentuk citra merek. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus. Pengumpulan data primer dilakukan melalui wawancara dan observasi partisipatif. Data sekunder didapat melalui studi kepustakaan dan dokumentasi dan data primer diperoleh dari dua informan kunci Chief Executive Officer, Chief Marketing Officer dan tiga konsumen Negarawan.Hasil penelitian menunjukkan implementasi three ways strategy marketing public relations saling mendukung dalam membentuk citra merek. Push strategy berperan dalam mendorong penjualan, pull dalam meningkatkan partisipasi masyarakat dan konsumen, sementara pass dalam membentuk opini positif masyarakat.
Indonesia Government’s Responses to COVID-19: A Critical Review to Pre-Crisis and Crisis Phase Setyoningsih Subroto; A A Istri Putri Dwijayanti; Reza Yohanes
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 2 (2021): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v5i2.6665

Abstract

The COVID-19 pandemic in Indonesia divides society's opinion into 2 sides. The opinion was mostly affected by the government’s responses during the pre-crisis and crisis phase. Therefore, this study aims to review the government’s crisis responses that already appeared. A qualitative method was used to determine the issue. The data are taken from COVID-19 official websites and online news portals portrayed from February until April 2020. From the data resource, the author then found that some mistakes appeared both in the pre-crisis and crisis phase. The mistakes consist of; (1) lack of emergency responses to crucial information, (2) inappropriate key messages, (3) inconsistent statements from the government, (4) the changing of spokesperson Furthermore, the author provides several recommendations to the Indonesian government for the proper response during the pre-crisis and crisis-phase for the other issue in the future. The recommendations are; (1) being consistent in every information that delivers to society, (2) avoid controversial statements, (3) form a communication task force team to develop and convey the message.Keywords: crisis communication, Indonesia, COVID-19
Co-Authors Reza Yohanes Reza Yohanes Setyoningsih Subroto Setyoningsih Subroto