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All Journal Jurnal Pemberdayaan Masyarakat AL-QOLAM: Jurnal Dakwah dan Pemberdayaan Masyarakat Finest : Jurnal Riset dan Pengembangan Ekonomi Islam MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Mariatul Fitri
STAI HUBBULWATHAN DURI
Religion Economics, Econometrics & Finance Social Sciences Other

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Pemberdayaan Ekonomi Perempuan Melalui Pemanfaatan Buah Nenas Rudi Haryanto; Mariatul Fitri
Jurnal Pemberdayaan Masyarakat Vol 9, No 1 (2021): Jurnal Pemberdayaan Masyarakat
Publisher : Program Studi Pengembangan Masyarakat Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37064/jpm.v9i1.8584

Abstract

Kajian ini bertujuan untuk mengetahui dan meningkatkan kemampuan perempuan dalam memproses hasil pertanian buah nanas. Penelitian ini menggunakan penelitian kualitatif dengan pendekatan Asset Based Community Development (ABCD). Data penelitian diperoleh dengan observasi, wawancara, dan dokumentasi. Adapun jumlah informan sebanyak 30 ibu-ibu yang berada di Desa Kepenghuluan. Hasil penelitian ini adalah sebagai berikut. (1) Perancangan partisipatif terdiri dari mengenal secara konprehensif keperluan Desa (2) Pelaksanaan proses pemberdayaan melalui pelatihan. (3) Evaluasi program pemberdayaan Perempuan dengan adanya pemberdayaan produk atau variasi produk dan pembentukan kelompok masyarat berbasis UMKM.
Pemberdayaan Kesehatan Perempuan Desa Petani Kecamatan Bathin Solapan Kabupaten Bengkalis Provinsi RIAU Mariatul Fitri; Aldi Kurniawan
AL-QOLAM : Jurnal Dakwah dan Pemberdayaan Masyarakat Vol 5, No 1 (2021): AL QOLAM: Jurnal Dakwah dan Pemberdayaan Masyarakat
Publisher : STAI Hubbulwathan Duri

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Abstract

Masyarakat  di  wilayah  Desa Petani  Kecamatan Bathin Solapan  masih berpendidikan minim dan masalah kesehatan yang selalu ada, diantaranya diare. Faktor yang melatarbelakangi diantaranya belum sadarnya masyarakat dalam menerapkan perilaku hidup bersih dan sehat, dan rendahnya cakupan ASI Eksklusif. Selain itu, masih minimnya pendidikan yang ada.Dalam upaya mengatasi permasalahan tersebut maka solusinya adalah melalui Pemberdayaan Masyarakat melalui PenKes (Pendidikan dan Kesehatan) untuk meningkatkan kesehatan masyarakat, antara lain dengan: (a) Penyuluhan Perilaku Hidup Bersih dan Sehat (PHBS), melalui lokakarya mini kesehatan, promosi berbagai upaya kesehatan, dan pelatihan serta praktek pembuatan teknologi air bersih dengan saringan air bertingkat, (b) Peningkatan Pendidikan Masyarakat melalui pembentukan dan pelatihan kader pendidik “Pondok Pintar”,
PERAN BAITUL MAAL WAT TAMWIL AL-ITTIHAT DALAM MENINGKATKAN USAHA NASABAH DI KOTA DURI mariatul fitri; Muhammad Yusuf
Finest : Jurnal Riset dan Pengembangan Ekonomi Islam Vol 4, No 2 (2020): Finest: Jurnal Riset dan Pengembangan Ekonomi Islam
Publisher : Finest : Jurnal Riset dan Pengembangan Ekonomi Islam

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Abstract

The problem in this research is, how is the role of Baitul Maal Wat Tamwil Al-It seen in increasing the customer's business in Duri, what efforts have been made by the BMT in seeking to increase the business of customers who use BMT services in Duri. The objectives to be achieved in this study are to see the role of Baitul Maal Wat Tamwil Al-Ittihat in increasing customer business in Duri. The results obtained in this study indicate that the role of Baitul Maal Wat Tamwil Al-It is seen in improving customer business in Duri, the efforts made by BMT contain motivation and advice given to customers to keep circulating the capital provided by BMT. business improvements that can be recognized by BMT with smooth payments from customers. The efforts made by BMT employees in seeking to increase customers' businesses using BMT services in Duri, by continuing to provide financing to customers in the form of business capital injections, promotion efforts by BMT, improving customer performance both from the trade sector or the agricultural sector.Keywords: Role, Baitul Mal Waltamwil, Improvemen
STRATEGI PEMASARAN DALAM MEMPERTAHANKAN USAHA MIKRO KECIL MENENGAH (UMKM) KULINER (STUDI DI DESA BABUSSALAM KECAMATAN PUJUD KABUPATEN ROKAN HILIR) roma dani; Mariatul Fitri
Finest : Jurnal Riset dan Pengembangan Ekonomi Islam Vol 7, No 2 (2023): Finest: Jurnal Riset dan Pengembangan Ekonomi Islam
Publisher : Finest : Jurnal Riset dan Pengembangan Ekonomi Islam

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Abstract

Technological developments and increasingly high business competition make Micro, Small and Medium Enterprises (MSMEs) actors must have a marketing strategy in maintaining good MSMEs to remain competitive with their competitors. This research was conducted to find out the marketing strategy carried out by SMEs in maintaining their business in the face of competition. The research method in this study uses a descriptive qualitative approach through structured interviews with the perpetrators or top level management of MSMEs. The results of the study show that these culinary MSMEs provide added value and differentiation to the products and services provided, while in terms of price, they apply competitive and competitive prices. The application of technology is also very influential in increasing income as a means of promotion for their business as well as social media to establish good relations and communicate with consumers.
Sistem Bisnis Multilevel Marketing (MLM) Pada MCI dalam Perspektif Ekonomi Islam (Studi di Ujung Tanjung Rohil) Mariatul Fitri; Melania Desyani
Finest : Jurnal Riset dan Pengembangan Ekonomi Islam Vol 5, No 2 (2021): Finest : Jurnal Riset dan Pengembangan Ekonomi Islam
Publisher : Finest : Jurnal Riset dan Pengembangan Ekonomi Islam

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Abstract

Tujuan penelitian ini untuk mengetahui apa saja yang harus dipenuhi oleh sebuah sistem bisnis MLM MCI agar sesuai dengan perspektif ekonomi Islam dan bagaimana Perspektif Ekonomi Islam terhadap bisnis Multilevel Marketing MCI. Penelitian ini menggunakan penelitian kualitatif dengan study case. Hasil penelitian menunjukkan bahwa klasifikasi member ditentukan saat pembelian paket produk MCI seperti paket wow, paket upgrade, paket ID reward, paket ID reward 2 poin, paket heboh, paket diamond dan paket full diamond dan bonus yang ditawarkan di MCI yaitu bonus sponsor, bonus level, bonus pasangan, bonus matching, bonus cycle, dan bonus royalty. MCI juga memberikan reward kepada member yang memenuhi kualifikasi seperti trip luar negri, bonus cash lima puluh juta dan lima ratus juta. Jadi, pelaksanaan MLM MCI di masyarakat sudah sesuai dengan marketing plan MCI. Sedangkan sistem pelaksanaan MLM MCI di masyarakat sudah memenuhi ketentuan-ketentuan hukum seperti Undang-undang No.07 Tahun 2014 tentang Perdagangan dalam pasal 9 MCI bahwa MCI melakukan skema piramida, dalam konteks ekonomi Islam secara umum jual beli di MCI sudah memenuhi prinsip syariah,  dan tinjauan    secara khusus Fatwa DSN MUI No. 75/DSN/MUI/VII/2009 tentang Penjualan Langsung Berjenjang Syariah (PLBS) juga telah ditetapkan oleh MCI. 
Strategi Peningkatan Jumlah Nasabah pada Produk Pembiayaan Gadai Emas di PT Pegadaian UPC Hang Tuah Duri Nancy Qonitha; Mariatul Fitri
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 2 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/veab7422

Abstract

This study examines the problem of the low growth in the number of customers for gold pawn financing products at PT Pegadaian UPC Hang Tuah Duri, influenced by suboptimal marketing strategies, low financial literacy among the community, and competition from other financial institutions. The aim of this research is to analyze strategies for increasing the number of customers through social approaches, service improvement, and building public trust. The method used is a descriptive qualitative approach with data collection techniques including interviews, observation, and documentation involving employees and customers of Pegadaian. The results show that customer growth strategies are implemented through strengthening socio-religious communication, improving service quality, community-based promotion, and utilization of digital media. In addition, customer trust is a key factor in encouraging product usage decisions. The implementation of these strategies has gradually and sustainably increased public interest in becoming customers within the local financial service market context in Indonesia.
Co-Authors Aldi Kurniawan Melania Desyani MUHAMMAD YUSUF Nancy Qonitha roma dani Rudi Haryanto