Garuda - Garba Rujukan Digital

Who Is The Target Market Of Digital Tourism 4.0? Felix Goenadhi; Dedi Rianto Rahadi
FIRM Journal of Management Studies Vol 5, No 1 (2020): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v5i1.793

This study is to investigate the willingness or intention of millennials and Gen Z era because nowadays, they are the new target market and their tourism destination image to visit several places in Indonesia based YouTube account "Indonesia.Travel" about their promotional video "Wonderful Indonesia-A Visual Journey." In this video, there will be four places. The first one is Bunaken, Manado; Banyuwangi, East Java; Lombok; and Wakatobi. The paper is presenting and experimental research (pre-test and post-test) to measure intention and tourism image of destination places in Indonesia and qualitative method (with Focus Group Discussion) in the open-ended questions. There is a significant influence of post-test to tourism image of choosing a destination in Millenials, and Gen Z and also there is a significant difference between post-test and pre-test, before and after the promotional video of "Wonderful Indonesia-A Visual Journey." The Research Limitation/Implication is the subject is only Millenial, and Gen Z and this research only use accidental sampling. The practical implication in this research it is hoping that the paper will contribute to doing business about the promotional video in other places in Indonesia, or the world.

Influence of DINESERV toward e-WOM, mediated by satisfaction and revisit intention at local coffee shop in South Jakarta Felix Goenadhi; Silvia Dewi Novianti; Dhanik Puspitasari
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Local coffee shop in Indonesia is growing, especially in Jakarta. In 2018, in Jakarta, there are predicted there will be 1.500 local coffee shops. They are rivalry among the coffee shop to satisfy their customer. Therefore, the tangible aspect is a must because, nowadays, people come to the coffee shop to hang out with their friends, and responsiveness because some of the coffee shops have a complaint from google reviews or E-WOM about the satisfaction. This research uses using a quantitative method to examine the influence of DINESERV on satisfaction at a local coffee shop in South Jakarta. The sample for this research is the customer who drinks coffee at a coffee shop in South Jakarta, and the sampling method uses purposive sampling with a minimum of 100 respondents. This questionnaire spread and got 314 respondents. This study reveals that E-WoM is influenced by tangibles, empathy, customer satisfaction, and revisit intentions. However, reliability, responsiveness, and assurance were found to be rejected. Discussion in this research for an entrepreneur that wants to make a coffee shop, to focus on the layout and ambiance of the coffee shop. The conclusion of this research is from 314 respondents who have visited a local coffee shop, dominate of a teenager, and in a week, they are visiting 1-2 times and buying behavior with a focus on local peers.

THE INFLUENCE OF PRODUCT EXPERIENCE AND FOOD COOKING HABIT ON COVID-19 TOWARDS REPURCHASE READY-MADE FROZEN FOOD Felix Goenadhi
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The Covid-19 is forced the worker to work from home, self-isolation, or any other condition that makes them should be at their home, however, they need to eat, and workers usually purchases a meal from a restaurant, canteen, or any other ready to eat suppliers. Thisresearch focuses on repurchase ready-made frozen food based on product experience, that containsthe aesthetic experience, experience meaning, and emotional experience, and food cooking habit on Covid-19 pandemic. The research aim is to see the need from customers and the result is for ready-made frozen food from homemade suppliers to giving a business strategy. This research using SPSS ver. 20 and the result from 350 respondents, isthe aesthetic experience is not giving a significant to repurchase ready-made frozen food, however, the food cooking habit on Covid19 in increasing, and the experience meaning is giving the highest contribution in repurchase ready-made frozen food. The strategy of supplier ready-made frozen food is to have inline products and giving a nutrition value to the customers.Keywords: Product Experience, Food Cooking Habit, Ready-Made Frozen Food, Small Medium Enterprise

Explore The Potential Community-Based Tourism of Cikadu Edutourism as A Tanjung Lesung Bufferzone Area Filda RahmiatI; Felix Goenadhi
Journal of the Community Development in Asia (JCDA) Vol 5, No 2 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The purpose of this research is to determine the possibility for Cikadu Tourism Village, Bufferzone Tanjung Lesung, to transition to community-based tourism through the use of the 4C model (Conservation, Community, Culture, and Commerce). In-depth interviews and interactive observations were used to acquire qualitative data. This study focuses on Cikadu Tourism Village, Tanjung Lesung's buffer zone. The findings of this study show that the Cikadu Tourism Village, Bufferzone Tanjung Lesung, has the potential to develop into a community-based tourism village. The community is eager to collaborate in order to conserve existing culture through the preservation of regional dances, the production of batik employing regionally distinctive designs, and the prudent use of existing natural resources. The natural splendor of the accessible coastal areas provides an excellent opportunity for tourist growth. However, Cikadu Tourism Village, Bufferzone Tanjung Lesung, has a long way to go in terms of establishing community-based sustainable tourism. Additionally, it must carry out tourist value chain (TVCA) operations in order to generate competitive advantages. Keywords: Community-based tourism, culture, commerce, conservation, community, pandemic, and sustainable tourism.

Readiness for Village Apparatus in Tourist Destinations Competitiveness of Tanjung Lesung SEZ, Tanjung Jaya Village, Panimbang District, Pandenglang Felix Goenadhi
Journal of the Community Development in Asia (JCDA) Vol 5, No 3 (2022): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Special Economic Zones (SEZ) Tourism in Tanjung Lesung is a distinct advantage because it can provide promising business development potential. However, this potential is less than optimal due to the condition of village officials to develop tourist villages in the vicinity, or SEZ supporting areas, namely Tanjung Jaya Village, not running optimally. This research uses a qualitative method by conducting a Focus Group Discussion (FGD) with the Tanjung Jaya Village Head, Panimbang District Secretary, the POKDARWIS Chair, and several other village officials who can make the supporting area better. The results obtained based on the FGD are by developing Human Resources (HR) for Micro, Small and Medium Enterprises (MSMEs) and making the people of Tanjung Jaya Village aware of the need for tourism in the SEZ supporting area. The other result was a lack of training for staff or owners of MSMEs. The program that will be provided in the future is HR training on soft skills to POKDARWIS members, Tourism Village Managers, and Banten West Java (BWJ) as a Company Social Responsibility (CSR) program. So that later the POKDARWIS, Tourism Village Managers can provide input or explanations and retrain the people of Tanjung Jaya Village.

Is It Still Safe to Visit Artificial Attraction in Jakarta? Felix Goenadhi
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3857

This study aims to determine the Importance and Performance of CHSE (Cleanliness, Health, Safety, and Environment Sustainability) protocol and Customer Satisfaction Index at Man-Made or Artificial Attraction during the new normal. The circular contains health protocols that must be applied by every entrepreneur and/or manager, employee, and tourist. CHSE (Cleanliness, Health, Safety, and Environment Sustainability) is one of the health protocols based on cleanliness, health (health), security (security), and environmental sustainability implemented by the government for the prevention and control of the Coronavirus. Disease (COVID-19) in every related facility, the community environment, to tourism destinations. This study is a quantitative study using primary data collected through an online questionnaire. This study uses a probability sampling technique with a sample size of 331. This study was conducted with validity and reliability tests and descriptive analysis using Importance and Performance Analysis (IPA) techniques and performed calculations to get the Customer Satisfaction Index (CSI). The results show that the importance of performance analysis correlate to the Customer Satisfaction Index (CSI) was 72.56%. Researchers feel the lack of research on CHSE (Cleanliness, Health, Safety, and Environment Sustainability) in Man-Made Attraction and the lack of scientific literature on CHSE (Cleanliness, Health, Safety, and Environment Sustainability) with the theme of industrial vehicles.

Marketing Communication Mix on Purchase Decision in Industrial Area: A Study From International Chain Coffee Shop Filda Rahmiati; Tasya Zahwa Prayoga; Felix Goenadhi; Roszi Naszariah Nasni Naseri
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.6319

The pandemic has impacted hospitality businesses, including domestic coffee shops, as it is becoming the primary factor in the economic rotation. Starbucks Coffee Indonesia also faces weakened demand from the community to purchase its products. This phenomenon is driven by panic-buying communities who prefer to buy daily necessities. Therefore, this study was conducted to determine the impact of the Marketing Communication Mix aspects, advertising, sales promotion, personal selling, public relations, and direct marketing, as mediated by purchase intention on Starbucks purchase decisions in Cikarang as an Industrial Area. The quantitative method was utilized to gather data using a questionnaire. The questionnaire was distributed online to consumers who purchased Starbucks coffee shop products during the pandemic (n = 188). Structural equation modeling was utilized to determine the proposed research hypothesis. The findings showed that advertising, public relations, and direct marketing positively influence purchase decisions directly and indirectly through Purchase Intention in the industrial region. Sales promotion and personal selling were unimportant in affecting consumer purchase decisions in industrial areas.

Influence of Risk Perception and Destination Image Mediated by Satisfaction Towards Destination Loyalty in Tanjung Lesung Tourism Adam Raihan Rianthomy; Tasya Zahwa Prayoga; Filda Rahmiati; Felix Goenadhi
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.2130

COVID-19 is seen as a hazard to the tourist sector. Knowing visitors' views of pandemic risk can help develop an effective and efficient approach to increasing the volume of visits to Tanjung Lesung. This study investigates the link and impact of perceived risk (health and socio-psychological) and destination image (cognitive and affective images) on destination loyalty mediated by Tourist Satisfaction. This study used a quantitative methodology using non-probability purposive sampling to provide this analysis. The sample analyzed included people who visited Tanjung Lesung, and 150 respondents who fit these criteria were discovered. Using the SEM-PLS method, this investigation's significance level was 5%. The results indicate that perceived risk was found to influence satisfaction also destination loyalty; hence destination image was found not to have a significant influence. From here, tourist industry players and the government may collaborate to strengthen public communication methods to boost the industry's favorable image and overcome crisis.

Influence of Risk Perception and Destination Image Mediated by Satisfaction Towards Destination Loyalty in Tanjung Lesung Tourism Adam Raihan Rianthomy; Tasya Zahwa Prayoga; Filda Rahmiati; Felix Goenadhi
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.2130

COVID-19 is seen as a hazard to the tourist sector. Knowing visitors' views of pandemic risk can help develop an effective and efficient approach to increasing the volume of visits to Tanjung Lesung. This study investigates the link and impact of perceived risk (health and socio-psychological) and destination image (cognitive and affective images) on destination loyalty mediated by Tourist Satisfaction. This study used a quantitative methodology using non-probability purposive sampling to provide this analysis. The sample analyzed included people who visited Tanjung Lesung, and 150 respondents who fit these criteria were discovered. Using the SEM-PLS method, this investigation's significance level was 5%. The results indicate that perceived risk was found to influence satisfaction also destination loyalty; hence destination image was found not to have a significant influence. From here, tourist industry players and the government may collaborate to strengthen public communication methods to boost the industry's favorable image and overcome crisis.

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