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All Journal Jurnal Sinergitas PkM & CSR Jurnal Muara Ilmu Ekonomi dan Bisnis FIRM: Journal of Management Studies Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
Sonny Sonny
President University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Journal : FIRM: Journal of Management Studies

 1 
Influencing of E-Commerce Website Towards Young Adult Customer Purchase Decision In Jakarta Area Sonny Vin Sudtejo; Fajar Putra Ryanda; Kezia Sugiarto; Putri Asri Azizah
FIRM Journal of Management Studies Vol 2, No 1 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.472 KB) | DOI: 10.33021/firm.v2i1.162

Abstract

The online shopping in Indonesia from year to year has increased rapidly. Consumers often do online shopping is a group of young adults in the big cities. Jakarta is a city that many young adult doing shopping online. Base on the pre-survey, researchers found that Online shopping experience is not always pleasant. Consumers often experience disappointment for many reasons, such as data security issues, payment, web design, product quality  and delivery of goods. Research was conducted online by using google docs. The number of respondents in this study as many as 136. Questionnaire results were processed using SPSS version 20. The results show that there is a positive and significant effect payment and web design on purchased decision. Keywords: E-commerce, wed design, product, payment, purchase decision 
ANALISA KELAYAKAN BISNIS TAS TENUN HERITAGE DI BOGOR Sonny Sonny; Muhamad Surya Prabawa
FIRM Journal of Management Studies Vol 6, No 2 (2021): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v6i2.1458

Abstract

ABSTRAK Penelitian ini merupakan analisis kelayakan bisnis tas tenun ikat merek Heritage di Bogor. Analisa kelayakan terdiri dari dua analisa, yaitu analisis industri dan perencanaan keuangan. Industri akan dianalisa menggunakan SWOT analysis. Dari sisi keuangan, akan dianalisa menggunakan Return on Asset (ROA) dan Payback Period (PP). Perhitungan ROA didapatkan hasil 33%, menghasilkan laba bersih positif sebesar Rp. 96,232,321 ; PP dalam jangka waktu 3,1 tahun. Kesimpulan penelitian ini dari aspek industri dan finansial, bisnis Heritage ini layak untuk dijalankan. ABSTRACTThis study is an business feasibility of Heritage’s brand woven bag business in Bogor. The feasibility consists of two analysis, namely industrial analysis and financial planning. The industry will analyze using SWOT analysis. From the financial side, it will be analyzed using Return on Assets (ROA) and Payback Period (PP). ROA calculation results obtained 33%, resulting in a positive net profit of Rp. 96,232,321; and PP for a period of 3.1 years (less than 5 years). The conclusion of this research from the industrial and financial aspects, the Heritage woven bag business is feasible to run. 
Analisa Kelayakan Bisnis Minuman Ringan Bestea Vivi Vivi; Sonny Sonny
FIRM Journal of Management Studies Vol 7, No 2 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i2.3843

Abstract

Tea is a very common drinks especially in Indonesia. Since the global pandemic, many people changed their consumption habit and lifestyle to a healthier one and one of them is tea. Triggered by this event, the industry of tea drinks bloom. The business plan developed is named Bestea having meaning and similarity with the word bestie in which have a meaning of best friend. Bestea targeted their products to millenial and Z generation whose having a habit of hanging out with friends and family. Bestea  wants to widen the reach of market target by using apps such as GrabFood, GoFood, and ShoppeFood for things such as selling product and taking orders from customers online. The business of Bestea is targeted to reach and achieve revenue whereas each quartal months will give 5-15% of revenues for at least 5 years. Bestea expected to achieve payback period in the fourth year and will accumulate NPV at IDR 325.372.319, with return on assets on 35.77 percent and return on sales around 38 percent on the fifth years.Keywords : Tea business, feasibility study, business plan
Co-Authors Chairy Chairy Fajar Putra Ryanda Gabriella, Gita Genoveva, Genoveva Hanif Adinugroho Widyanto Kezia Sugiarto Komang Handi Dwi Darma Santhi Muhamad Surya Prabawa Nurhikmah, Shita Oktaviani Putri Asri Azizah Siska Purnama Manurung Steffani Novenia Wimartanti Stevanny Lithania Vivi Vivi