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All Journal Jurnal Manajemen Bisnis Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi Jurnal Sinergitas PkM & CSR Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Business Studies Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Journal of Sustainable Community Development (JSCD) Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Jurnal Manajemen dan Pemasaran Jasa Jurnal Manajemen Maranatha
Chairy Chairy
President University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Faktor yang mempengaruhi intensi mengonsumsi kopi organik di kalangan anak muda Chairy, Chairy
Jurnal Manajemen Vol 21, No 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.448 KB) | DOI: 10.24912/jm.v21i2.234

Abstract

Recently coffee of Indonesia become major attention of world coffee importers as Indonesia has variety of specialty coffee. Drinking coffee is believed as one of trending activities of young people in urban area. This study examined factors affecting intention to consume organic coffee.  The sample was 200 undergraduate students of Universitas Tarumanagara who are coffee drinkers. The dependent of this research is intention to consume. Independent variables consist of four variables, they are spirituality, environmental concern, helath concern, and lifestyle. By using regression analysis, this study revealed that spirituality and lifestyle affect intention to consume organic coffee significantly. On the other hand, contrary to previous research, the effect of environmental concern and health concern on intention to consume organic coffee was not significant. This research finding may help marketers of organic coffee in designing their marketing program. They may pay more attention to spirituality and lifestyle aspects in order to suceed in gaining more market share.
MEDIA KOMUNIKASI PEMASARAN PADA INSTITUSI GEREJA (ANALISIS TERHADAP PERAN INSTAGRAM) Pratama, Stephen; Chairy, Chairy
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i1.7683

Abstract

Penelitian ini mengeksplorasi komunikasi pemasaran yang dilakukan Gereja Mawar Sharon melalui Instagram kepada Jemaatnya yang berada di Jakarta. Instagram dipilih karena merupakan salah satu media sosial yang paling banyak penggunanya di Indonesia. Media sosial ini digunakan untuk menghubungkan Gereja Mawar Sharon dengan pengikutnya (followers). Penelitian yang merupakan penelitian deskriptif ini menggunakan analisis sumber atau studi komunikator. Hasil penelitian menunjukan bahwa tidak terdapat hambatan yang ditemui oleh Gereja Mawar Sharon ketika menggunakan Instagram sebagai alat komunikasi pemasaran untuk eventnya. Selain mudah digunakan dan berbiaya murah, Instagram dapat dengan mudah menyesuaikan fiturnya sehingga menjadi lebih menawan dan efektif sesuai tujuan komunikasi pemasaran yang ingin dicapai. Dengan memanfaatkan Instagram, dimungkinkan adanya interaksi yang erat antara Gereja Mawar Sharon dengan para pengikutnya.  This study explored the marketing communication process carried out by Mawar Sharon Church through Instagram accounts to followers in Jakarta. Instagram is used because it is one of the most favorite social media in Indonesia. This research is a descriptive research that uses source analysis or communicator studies as the basis of research. The research result showed that there were no obstacles encountered by the Mawar Sharon Church while utilizing Instagram as a marketing communication tool for marketing its events. Apart from ease of use and low cost, Instagram can update all features available to make it more attractive and beneficial for its users. Through Instagram, there is a closed interaction between Mawar Sharon Church and the followers.
THE ROLE OF TECHNOLOGY SAVVINESS IN MUSLIM ONLINE SHOPPING (MOS) Syahrivar, Jhanghiz; Selamat, Frangky; Chairy, Chairy
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 2 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i2.7865

Abstract

Kemajuan e-commerce dalam satu dekade terakhir telah mengubah cara konsumen Muslim memilih dan membeli produk yang dapat memenuhi gaya hidup mereka. Sejak itu, banyak toko online bermunculan di Indonesia yang menyasar pangsa pasar Muslim yang besar namun terbagi-bagi. Banyak penelitian tentang belanja online berfokus pada fitur toko online untuk menarik calon pelanggan; namun, sepengetahuan kami, belum ada penelitian yang mengaitkan perilaku belanja melalui toko online Muslim (MOS) dengan penguasaan dan pengetahuan terkait teknologi digital. Penelitian ini melibatkan 202 responden Muslim Indonesia yang secara reguler membeli produk Islami melalui platform MOS. Hipotesis diuji menggunakan Structural Equation Modeling (SEM) melalui perangkat lunak AMOS. Temuan menunjukkan bahwa kecanggihan teknologi secara positif dan signifikan mempengaruhi persepsi keramahan situs web dan bahwasanya Muslim yang cerdas secara teknologi cenderung memilih belanja melalui platform MOS. Kontribusi teoretis maupun implikasi manajerial juga turut dibahas dalam penelitian ini.  The advancement of e-commerce in the last decade has transformed the way Muslim consumers select and purchase products that meet their lifestyles. Ever since, many online shops have emerged in Indonesia targeting Muslim market which is huge but fragmented. Many studies on online shopping have focused on the features of online shops to attract potential customers; however, to our best knowledge, none has linked Muslim Online Shopping (MOS) behaviour with Muslims’ mastery and knowledge of digital technology or called technology-savviness. This study involved 202 Indonesian Muslim respondents who regularly bought Islamic products via MOS platforms. The hypotheses were tested using Structural Equation Modelling (SEM) via AMOS software. The findings suggest that technology savviness positively and significantly influences perceived website friendliness and that Muslims who are technology savvy are more inclined towards MOS. Theoretical contributions as well as managerial implications are discussed in this study.
Pengaruh Karakteristik Entrepreneurial, Jenis Etnis, Jenis Kelamin dan Profesi Orang Tua Terhadap Intensi Berwirausaha Mahasiswa Chairy, Chairy
Jurnal Manajemen Bisnis Vol 1, No 2: September 2011
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Student’s entrepreneurship intention was quite widely researched. However, those studies examined separately factors affecting entrepreneur intention. This study tried to investigate a more comprehansive a more comprehensive favtor which affected the student intention to be entrepreneur. The entrepreneurial characteristics which were investigated consist of innovativeness, need for achievement, locus of control, risk taking provensity, tolarance for ambiguity, and self confidence. This study also research whether the intention to be entrepreneur affected by different ethnic groups, and parental accupation of students (entrepreneurs and non entrepreneurs). Since the number of women entrepreneur in Indonesia is still very limited, this study also investigated how gender differences could be the source of differences in students intention to be entrepreneur. We found that five of six student’s entrepreneurial characteristics significantly affected their intention to be entrepreneur. Futher, this study also revealed that there is no difference in intention to be entrepreneur among students with defferent ethnic groups, parent’s accoupation, and gender
IMPLEMENTASI SUSTAINABILITY SEBAGAI ALAT PEMASARAN PADA ERA PANDEMI COVID-19 Wella, Six Finish; Chairy, Chairy
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 2 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i2.8284

Abstract

Kepedulian terhadap lingkungan dan dampak sosialnya terhadap bisnis telah menjadi isu utama di berbagai organisasi saat ini. Pelanggan telah semakin sadar dan menghendaki produk yang ramah lingkungan. Karenanya, banyak perusahaan yang kemudian berusaha memenuhi keinginan konsumen dengan menerapkan sustainability marketing. Namun demikian tidak semua perusahaan peduli dengan isu ini. Beberapa perusahaan menggunakan sustainability marketing sekedar untuk meningkatkan pendapatan perusahaan. Artikel ini membahas lebih lanjut tentang sustainability marketing, tipe perusahaan dari sisi komitmen dan gaya komunikasinya, dan relevansi sustainability marketing sebagai alat pemasaran dalam situasi bisnis yang tidak pasti karena pandemi Covid-19. Lebih lanjut, Covid-19 telah mengubah perilaku konsumen dalam kaitannya dengan belanja online dan kesadaran akan isu sosial dan lingkungan atas produk yang dikonsumsi. Dengan menggunakan pendekatan kualitatif, artikel ini memperlihatkan efektivitas sustainability marketing. Dengan mengadopsi sustainability marketing banyak perusahaan tidak hanya akan berhasil melewati masa sulit karena pandemi Covid-19 namun juga akan memenangkan persaingan di masa depan.  Nowadays, environmental concerns and its social impacts on business have become major issues in most of organizations. Customers have become more aware and demand for more environmentally friendly products from companies. Therefore, many companies have been trying to answer the demand by using sustainability marketing in running the business. However, not all companies are concerned about the issues. Some of them only using green and sustainability concept as a tool to increase their revenue. The object of this research is sustainability marketing. Specifically, this article explores more about sustainability marketing, types of companies in terms of their commitment and communications related to sustainability marketing, and the relevance of sustainability marketing as a marketing tool in this uncertainty situation due to Covid-19 pandemic. The subject of this research is two big companies in Indonesia. Further, Covid-19 pandemic has changed consumer behavior in terms of online buying and awareness of environmental and social issues about products they consume. Using qualitative approach, this article shows the effectiveness of sustainability marketing. By adopting sustainability marketing, many organizations will not only survive the Covid-19 pandemic, but also win further competiton.
FACTORS AFFECTING TOURIST REVISIT INTENTION IN BALI Adrianty, Olivia Novrida; Chairy, Chairy
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i1.10977

Abstract

Tujuan penelitian ini adalah untuk menyelidiki faktor yang mempengaruhi niat mengunjungi kembali Bali sebagai tempat wisata. Penelitian sebelumnya menunjukan bahwa fasilitas wisata dan pengalaman estetika merupakan faktor utama yang mempengaruhi niat mengunjungi kembali. Dalam penelitian ini selain menyelidiki pengaruh kedua faktor di atas terhadap niat mengunjungi kembali, juga diselidiki peran pengalaman estetika sebagai mediator dalam hubungan antara fasilitas wisata dan niat mengunjungi kembali. Sampel penelitian ditarik dengan metode purposive sampling dan terdapat sebanyak 137 responden yang berpartisipasi dalam penelitian ini. Data diolah dengan menggunakan SEM-PLS. Hasil penelitian mengungkapkan bahwa fasilitas wisata dan pengalaman estetika memiliki efek positif terhadap niat mengunjungi kembali. Hasil penelitian juga memperlihatkan penglaman estetika sebagai mediator dalam hubungan antara fasilitas wisata dan niat mengunjungi kembali. Hasil studi ini diharapkan dapat menjadi masukan bagi pemasar tempat wisata di Bali dalam menarik lebih banyak wisatawan. The purpose of this study is to investigate factors affecting revisit intention of Bali as tourist destination. Previous researches showed that tourist facility and aesthetic experience are important factors that predict tourist destination revisit intention. This research tried to show that these two variables are the predictors of revisit intention and aesthetic experience is the mediator in the relationship between tourist facility and revisit intention. The sample of this research is 137 respondents drawn using purposive sampling. The data were analysed using SEM-PLS. The research results showed that both tourist facility and aesthetics experience affected revisit intention significantly. This study also proved that aesthetics experience is the mediator in the relationship between tourist facility and revisit intention.  This research is intended to give more guidelines for marketers to get more tourists to Bali.
THE INFLUENCE OF MEMORABLE SOUVENIRS SHOPPING EXPERIENCE AND PLACE IDENTITY ON REVISIT INTENTION (THE CASE OF YOGYAKARTA) Islamiyati, Dina; Chairy, Chairy
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i1.11054

Abstract

Yogyakarta adalah penyumbang terbesar kedua bagi Indonesia setelah Bali untuk industri pariwisata dan salah satu dari tiga wilayah emas yang disebut sebagai Joglosemar (Yogyakarta, Solo, dan Semarang). Malioboro salah satu ikon di Yogyakarta, tempat ini menjadi yang paling banyak dikunjungi oleh wisatawan domestik. Penelitian ini berupaya untuk mengetahui pengaruh pengalaman belanja souvenir berkesan pada niat mengunjungi kembali dengan variabel mediasi yaitu identitas tempat dan hubungan masing-masing variabel. Metode penelitian ini adalah kuantitatif, di mana data yang dikumpulkan melalui kuesioner online menggunakan Google Form dan menyebar ke responden target, yaitu orang-orang yang telah mengunjungi Yogyakarta. PLS 3.2.8 digunakan sebagai alat untuk menganalisis data. Hasil penelitian menunjukkan adanya dampak langsung dari pengalaman belanja souvenir berkesan pada niat mengunjungi kembali dan juga identitas tempat pada niat mengunjungi kembali. Penelitian ini juga membuktikan peran mediasi identitas tempat dalam hubungan antara pengalaman belanja souvenir berkesan dan niat mengunjungi kembali. Implikasi penelitian juga dibahas dalam penelitian ini .Penelitian lanjutan dapat menambah variabel lain yang berkaitan dengan pengalaman pariwisata. Yogyakarta is the second biggest contributor after Bali for Indonesia tourism industry. This area is also known as  Joglosemar (Yogyakarta, Solo, and Semarang), a golden triangle for tourism. Malioboro is one of the icons in Yogyakarta, this place become the most visited destination by domestic tourists. This research attempted to find the impact of memorable souvenir shopping experience on revisit intention with place identity as the mediating variable. The methodology of this research was quantitative in nature, where the data collected using google form online questionnaire spreading to the target respondents who are the visitors of Yogyakarta. PLS 3.2.8 was adopted as a tool to analyze the data. The result showed that there is a direct impact of memorable souvenirs shopping experience on revisit intention and also place identity on revisit intention. This research also showed a mediating role of place identity in the relationship between memorable souvenirs shopping experience and revisit intention. The managerial implication was also discussed. The future research may add another variable related to tourist experience.
LOCAL FOOD ENJOYMENT AND CUSTOMER DELIGHT: KEYS TO REVISIT INTENTION Paramita, Risma Jayanti; Chairy, Chairy; Syahrivar, Jhanghiz
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i2.13260

Abstract

Jawa Tengah telah lama dikenal sebagai salah satu pusat pertumbuhan ekonomi di Indonesia. Salah satu kota terbesar di kawasan ini, juga dikenal sebagai salah satu tujuan wisata paling populer di tanah air, adalah Yogyakarta. Penelitian ini bertujuan untuk mengetahui peran kenikmatan makanan lokal dan sukacita pelanggan terhadap niat berkunjung kembali wisatawan Yogyakarta, khususnya kawasan Malioboro. Penelitian kuantitatif ini menggunakan purposive sampling; kuesioner online disebarkan kepada 193 pengunjung Malioboro, Yogyakarta. Penelitian ini menggunakan PLS-SEM untuk menganalisis data. Hasil dari penelitian ini mengungkapkan bahwa: 1) Kenikmatan makanan lokal memiliki pengaruh positif terhadap sukacita konsumen 2) Kenikmatan makanan lokal memiliki pengaruh positif terhadap niat berkunjung kembali 3) Sukacita konsumen memiliki pengaruh positif terhadap niat berkunjung kembali dan 4) Sukacita konsumen memediasi hubungan antara kenikmatan makanan lokal dan niat berkunjung kembali. Wisata kuliner melalui promosi makanan lokal dapat dimanfaatkan untuk meningkatkan ketahanan masyarakat lokal di masa pandemi COVID-19. Central Java has long been known as one of the centres of economic growth in Indonesia. One of the largest cities in the region, also known as one of the most popular tourist destinations in the country, is Yogyakarta. This research aimed to investigate the role of local food enjoyment and customer delight on tourists' revisit intentions to Yogyakarta, especially the Malioboro area. This quantitative research used purposive sampling; online questionnaires were distributed to 193 visitors of Malioboro, Yogyakarta. This study utilized PLS-SEM to analyse the data. The results of this research reveal that: 1) Local food enjoyment has a positive effect on customer delight 2) Local food enjoyment has a positive effect on revisit intention 3) Customer delight has a positive effect on revisit intention and 4) Customer delight mediates the relationship between local food enjoyment and revisit intention. Culinary tourism, which promotes local foods, has the potential to improve local community resilience during the COVID-19 pandemic.
Entrepreneurial Characteristics Amongst Different Professional Backgrounds: Evidence from Indonesia Hetty Karunia Tunjungsari; Frangky Selamat; Chairy Chairy; Didi Widya Utama
International Journal of Business Studies Vol 2 No 1 (2018): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.71 KB) | DOI: 10.32924/ijbs.v2i1.30

Abstract

The primary objective of this study is to examine the evidence of entrepreneurial characteristics amongst different professional backgrounds, both entrepreneurs and non-entrepreneurs, especially private employees, government employees, police officers, and entrepreneurs. We examined entrepreneurial characteristics in terms of innovativeness, need for achievement, the locus of control, risk-taking propensity, tolerance for ambiguity, and self-confidence. The sample in this study is 269 individuals who work as entrepreneurs, police officers, government employees and private employees in major cities in Indonesia areas. Research hypothesis testing was performed using ANOVA statistical tests and was proceeded using IBM SPSS Statistics software version 21. There are six hypotheses proposed in this study and all proposed hypothesis were statistically supported. In other words, there are significant differences in the average value of entrepreneurial characteristics being assessed, among police officers, government employees, private employees, and entrepreneurs. Theoretically, this study will hopefully contribute to invigorating previous studies which provide the evidence of different entrepreneurial characteristics between entrepreneurs and non-entrepreneurs. Practically, the implications of this study can provide suggestions for the personal development in a variety of jobs, especially in terms of entrepreneurial characteristics development. Entrepreneurial characteristics amongst active employees can generate organizational performance improvement. As for the retired employees, entrepreneurial characteristics will be a valuable source in starting a business activity.
Pengaruh Psikologi Konsumen Terhadap Keputusan Pembelian Kembali Smartphone Blackberry Bunga Geofanny Fredereca; Chairy Chairy
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 2 (2010): Jurnal Manajemen Teori dan Terapan - Agustus 2010
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.043 KB) | DOI: 10.20473/jmtt.v3i2.2397

Abstract

Repurchase decision is influenced by several factors, among others are, marketing stimuli (marketing mix) environmental stimuli, consumer characteristics, and consumer psychology. Previously, marketers were more interested in studying consumer response to marketing mix. This study investigated the influence of consumer psychology on repurchase decision. The independent variables of the research are motivation, perception, learning, and attitude. The dependent variable is the repurchase decision of the BlackBerry. Data were collected by distributing questionnaires to 200 BlackBerry smartphone users. Data analysis was performed using multiple regression. The results showed that there is only one variable (attitude) that has a significant influence on repurchase decision. Thus, marketers with limited budgets need to be more selective in allocating their funds, which is primarily should be intended to build and develop positive attitudes towards BlackBerry.
Co-Authors Adrianty, Olivia Novrida Ahmad Kevin Prawira Alam, Meilisa Eka Nur Amin, Grace Aryfatul Khoir Bagus Mulyawan Bunga Geofanny Fredereca Filda Rahmiati Frangky Selamat Frangky Selamat Frangky Selamat Freddy Sudiyono Genoveva, Genoveva Ghina Rizky Gienzka Azzahra Wibowo Putri Goenadhi, Felix Hanif Adinugroho Widyanto Hetty Karunia Tunjungsari Islamiyati, Dina Kennedy Lianto Lilis Mega Setiawati Loekman, Priscilla Muhammad Dino Putra Nurcahya Nida, Intan Syafinatun Paramita, Risma Jayanti Pratama, Stephen Priscilla Loekman Purwanto Purwanto Rabulizat, Tritanio Nizar Reliano Aldoreno Ridha Suci Anzani Rozy, Ryo Fadhlur Selamat, Frangky Siska Purnama Manurung Sonny Sonny Sudiyono, Freddy Sutat Manalom Sadewa Syahrivar, Jhanghiz Utama, Didi Widya Wella, Six Finish Yuling Wei Yunita Ismail, Yunita