Garuda - Garba Rujukan Digital

THE EFFECT OF DIRECT AND INDIRECT COMPENSATION TO EMPLOYEEâ€™S LOYALTY (Case Study at Directorate of Human Resources in PT. Pos Indonesia (Persero) Jalan Cilaki No. 73 Bandung) Manurung, Siska Purnama; Kasenda, Regina Keren
Journal of Indonesian Applied Economics Vol 7, No 1 (2017)
Publisher : Department of Economics, Faculty of Economics and Business, Universitas Brawijaya

Â As companyâ€™s main resource, the employees welfare need to be assured, such as through compensation. A proper compensation will make the employees loyal to the company and increase their contribution and productivity.The phenomenon that occurs is the high turnover rate of state-owned company or government-owned company caused by the low level of compensation. PT. Pos Indonesia (Persero) is a state-owned company engaged in courier, logistics, and financial transactions in Indonesia.This research was conducted in Direktorat SDM PT. Pos Indonesia (Persero) Jalan Cilaki No. 73 Bandung to assess the influence of compensation, both directly and indirectly, to the employeesâ€™ loyalty. Multiple linear regression analysis indicates that direct compensation has 38, 8% significant and positive relation with the employeeâ€™s loyalty, while indirect compensation has 48, 2% significant and positive relation with the employeeâ€™s loyalty.

COVID-19 DAN DAMPAKNYA BAGI PERILAKU KONSUMEN DI INDONESIA TAHUN 2021 [COVID 19 AND THE IMPACT TO CONSUMER BEHAVIOR IN INDONESIA IN 2021] Sonny Sonny; Genoveva Genoveva; Chairy Chairy; Hanif Adinugroho Widyanto; Siska Purnama Manurung
Jurnal Sinergitas PKM & CSR Vol 5, No 2 (2021): October
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v5i2.4333

This Community Service is organized by the Marketing Study Center (PUSKA) of President University to the public through a webinar (online). The purpose of this PKM is to provide guidance to business practitioners and the public, how to behave in the midst of this pandemic, product sales are decreasing from month to month, government regulations prohibiting people from leaving their homes temporarily, and public panic. Having business practitioners invited to be speakers, who also experienced the same decline but managed to bring their product sales back to normal, gave a lot of enlightenment to the people who attended the webinar.BAHASA INDONESIA ABSTRACT: PKM ini diselenggarakan oleh pusat kajian (PUSKA) marketing universitas Presiden kepada masyarakat melalui webinar (online). Tujuan dari PKM ini adalah memberikan pengarahan kepada praktisi bisnis dan masyarakat, bagaimana harus bersikap di tengah pandemik ini, dimana penjualan produk menurun dari bulan ke bulan, aturan pemerintah yang melarang masyarakat untuk keluar dari rumah sementara waktu, serta kepanikan masyarakat. Dengan adanya praktisi bisnis yang diundang menjadi pembicara, yang juga mengalami penurunan yang sama namun berhasil membuat penjualan produknya kembali normal, memberikan banyak pencerahan kepada para masyarakat yang hadir di webinar.

ANALYSIS OF FACTORS THAT AFFECT CHINESE PEOPLEâ€™S DECISION OF CHINA STATE-OWNED COMMERCIAL BANKS Siska Purnama Manurung; Chen Ke
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 1, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i1.1472

The purpose of this study is to examine Chinese people's decision of China state-owned commercial banks, the Chinese people that stay in Greater Jakarta area, Indonesia. The study included four independent variables (service provision, government support, online bank services, bank perceived security) and a dependent variable (Chinese people's decision). Researchers used quantitative studies to study the data, which was collected using questionnaires. A total of 265 questionnaires were valid in this study. Multivariate regression tests were performed using the T test (partial test) and F test (simultaneous test) hypothesis test to analyze the effect of the dependent variable on the dependent variable. Data analysis uses SPSS 20.0 to generate results. The findings of this study that service provision does not have a significant impact on Chinese people's decision, the three variables of government support, online bank services and bank perceived security have a significant impact on Chinese people's decision. At the same time, these three important independent variables provide 41.9% of the dependent variable.

Accelerating Digital Adoption: A Case Study on Capacity Building for SMES and Cooperatives in Bekasi Regency Genoveva, Genoveva; Manurung, Siska Purnama; Rahmiati, Filda
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.18267

By 2024, the number of MSMEs in Indonesia will reach 66 million and contribute 99.6% to employment in Indonesia. However, only 17% of MSMEs are familiar with digital technology. In order to realize the achievement of Level Up SMEs and Cooperatives, the Office of Cooperatives and SMEs carries out various coaching in their respective cities and districts. On July 23-25, 2024, the Bekasi Regency SME and Cooperative office held a workshop to improve the digital capabilities of SMEs and Cooperatives. The number of participants was 150 registered SMEs and cooperatives, where participants were divided into 50 people for each batch. The material was provided by two lecturers of the Management study program, President University. The delivery of the material was carried out practically, given the different educational backgrounds and types of businesses. The material includes how to create appropriate marketing content, such as short videos on TikTok, including using other social media, namely Instagram and Facebook and online marketplaces. Participants were guided step by step using their laptops or mobile phones, so that they could understand the material well. This workshop provided benefits to the participants, as well as provided an opportunity for lecturers from President University to carry out community service in accordance with their expertise, and realize the work plan of the Bekasi Regency SME and Cooperative Office, namely leveling up for SMEs and Cooperatives.

Understanding The Impact of Mentorship, Marketing Skills, And Personality Traits on Career Readiness Of Gen Z Apprentices Siska Purnama Manurung; Elsadai Dwi Prastiani
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/z46ve153

This study explores the effects of mentorship, marketing skills, and personality traits on the career readiness of Generation Z interns in Indonesia. As organizations face rapid market evolutions, understanding how these factors influence early career success becomes essential. This research addresses the gap in quantitative evidence linking these variables with career outcomes in the Indonesian context. A quantitative survey was conducted among 19–34-year-old Gen Z interns across various industries, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that mentorship, marketing skills, and personality traits significantly predict career readiness both individually and collectively. These findings suggest that educational institutions and business organizations should enhance their training programs to better prepare young professionals for the competitive job market, emphasizing the development of essential marketing skills and positive personality traits alongside robust mentorship. This study contributes to the literature by highlighting specific employability factors critical for Generation Z, offering insights into stakeholders involved in career development and talent management.

COVID-19 DAN DAMPAKNYA BAGI PERILAKU KONSUMEN DI INDONESIA TAHUN 2021 [COVID 19 AND THE IMPACT TO CONSUMER BEHAVIOR IN INDONESIA IN 2021] Sonny Sonny; Genoveva Genoveva; Chairy Chairy; Hanif Adinugroho Widyanto; Siska Purnama Manurung
Jurnal Sinergitas PKM & CSR Vol. 5 No. 2 (2021): October : Jurnal Sinergitas PKM dan CSR
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v5i2.4333

This Community Service is organized by the Marketing Study Center (PUSKA) of President University to the public through a webinar (online). The purpose of this PKM is to provide guidance to business practitioners and the public, how to behave in the midst of this pandemic, product sales are decreasing from month to month, government regulations prohibiting people from leaving their homes temporarily, and public panic. Having business practitioners invited to be speakers, who also experienced the same decline but managed to bring their product sales back to normal, gave a lot of enlightenment to the people who attended the webinar.BAHASA INDONESIA ABSTRACT: PKM ini diselenggarakan oleh pusat kajian (PUSKA) marketing universitas Presiden kepada masyarakat melalui webinar (online). Tujuan dari PKM ini adalah memberikan pengarahan kepada praktisi bisnis dan masyarakat, bagaimana harus bersikap di tengah pandemik ini, dimana penjualan produk menurun dari bulan ke bulan, aturan pemerintah yang melarang masyarakat untuk keluar dari rumah sementara waktu, serta kepanikan masyarakat. Dengan adanya praktisi bisnis yang diundang menjadi pembicara, yang juga mengalami penurunan yang sama namun berhasil membuat penjualan produknya kembali normal, memberikan banyak pencerahan kepada para masyarakat yang hadir di webinar.

ANALYSIS OF FACTORS THAT AFFECT CHINESE PEOPLE’S DECISION OF CHINA STATE-OWNED COMMERCIAL BANKS Siska Purnama Manurung; Chen Ke
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 1, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i1.1472

The purpose of this study is to examine Chinese people's decision of China state-owned commercial banks, the Chinese people that stay in Greater Jakarta area, Indonesia. The study included four independent variables (service provision, government support, online bank services, bank perceived security) and a dependent variable (Chinese people's decision). Researchers used quantitative studies to study the data, which was collected using questionnaires. A total of 265 questionnaires were valid in this study. Multivariate regression tests were performed using the T test (partial test) and F test (simultaneous test) hypothesis test to analyze the effect of the dependent variable on the dependent variable. Data analysis uses SPSS 20.0 to generate results. The findings of this study that service provision does not have a significant impact on Chinese people's decision, the three variables of government support, online bank services and bank perceived security have a significant impact on Chinese people's decision. At the same time, these three important independent variables provide 41.9% of the dependent variable.

ADVANCING COMMUNITY AWARENESS THROUGH INTEGRATED HEALTH SCREENING, ENVIRONMENTAL ACTION, AND CULTURAL LEARNING ACTIVITIES IN RAWA BANTENG VILLAGE, BEKASI REGENCY Genoveva Genoveva; Jose Immanuel; Liswandi Liswandi; Siska Purnama Manurung
Rudence: Rural Development for Economic Resilience Vol. 5 No. 2 (2026): Vol. 5 No. 2 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v5i2.124

The objective of this Community Service (PKM) initiative is to provide education to the community through various activities conducted by lecturers and students each semester. To realize this plan, we initiated a preliminary survey. After surveying three potential locations—the Gema Foundation Orphanage, the SAPA Indonesia Foundation, a street school in a waste-picker community, and Rawa Banteng Village—the team selected Rawa Banteng Village. This choice aligned with the university's community service objectives of creating value for the community and addressed local needs regarding waste management education and the village's lack of organic waste management practices. The initiative, titled "Advancing Knowledge, Solidarity, and Responsible Action" (AKSARA), was implemented in Rawa Banteng Village, Bekasi Regency. It employed three approaches realized through integrated activities designed to reach all age groups: health screenings for mothers, a biopore demonstration for men (41 adult participants), and educational games for children (32 participants). At the program's conclusion, an evaluation was conducted through interviews with village officials and resident representatives. The findings indicate that both village officials and residents hope for periodic follow-up activities to further raise community awareness regarding organic waste management and the maintenance of good health.

ECO-KITCHEN: EDUCATION ON PROCESSING KITCHEN ORGANIC WASTE INTO QUALITY COMPOST IN KARANGRAHARJA VILLAGE Liswandi Liswandi; Serine Maulinda; Genoveva Genoveva; Siska Purnama Manurung
Rudence: Rural Development for Economic Resilience Vol. 5 No. 2 (2026): Vol. 5 No. 2 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v5i2.125

This community service program is aimed to educate and empower residents to manage household organic waste sustainably through a simple composting method using discarded plastic gallons. Household organic waste remains a major environmental concern due to improper waste segregation and disposal practices. The program was implemented in RT 05/RW 01, Karangraharja Village, North Cikarang, Bekasi Regency, through educational sessions, practical demonstrations, and community participation. The program applied Asset-Based Community Development (ABCD) and Participatory Action Research (PAR) approaches to involve residents in the planning, implementation, and evaluation processes. The activities focused on waste segregation, the 3R principles (Reduce, Reuse, Recycle), composting techniques, and the reuse of plastic gallons as composting media. The results showed improved participants’ understanding of organic waste segregation and composting practices, as well as their ability to apply the demonstrated method. The program also encouraged residents to adopt simple and sustainable waste management practices in their daily lives.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search