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UNSUR ESTETIKA ISLAM PADA SENI HIAS ISTANA RAJA BUGIS Yunus, Pangeran Paita; Soedarsono, Soedarsono; Gustami, SP
Al-Ulum Vol 12, No 1 (2012): Al-Ulum
Publisher : Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.504 KB)

Kesinambungan dalam perkembangan seni, khususnya seni rupa Indonesia-Hindu mencapai tradisi baru pada zaman kekuasaan para raja yang memeluk agama Islam, di mana perkembangan seni rupa Islam di Indonesia berpusat di istana para raja. Di pusat seni budaya inilah kesenian dibina dan dikembangkan berdasarkan tradisi kesenian lama dengan nilai-nilai baru yang bernafaskan Islam. Unsur simbolik dan estetika dalam bangunan Islam di Indonesia, merupakan pencerminan dari nafas kebudayaan di suatu daerah. Besar atau kecilnya peranan budaya lokal, berbobot atau tidaknya karya seni rupa pra-Islam, itulah yang mewarnai bentuk kesenian Islam termasuk perwujudan arsitekturnya. Dalam konsepsi Islam, segala ciptaan seni yang memiÂliki nilai-nilai keindahan harus dihubungkan dengan kekayaan dan kebesaran Allah Swt. Dengan demikian, seni dalam Islam mempunyai kedudukan hukum (syarâi) tertentu yang diatur oleh ajaran-ajaran agama Islam, baik yang terdapat dalam Al Qurâan, Hadist, maupun pendapat-pendapat para ulama dari berbagai mazhab dalam Islam.Â Â ----------------Continuity in the development of art, especially Hindu art Indonesia reached a new tradition at the time of the power of the king who converted to Islam, in which the development of Islamic art in Indonesia based on the palace of the king. In this cultural arts center arts fostered and developed based on a long artistic tradition with new values that Islam breath. Symbolic and aesthetic elements in the building of Islam in Indonesia, is a reflection of culture in a region of breath. Big or small the role of local culture, weighing whether or not the work of pre-Islamic art, thats what color the Islamic art forms including architecture realization. The concept of Islam, i.e. every creature possessed of art values have to be connected with a wealth of beauty and greatness of Allah Swt. Thus, in Islamic art has a legal status (syari) are governed by certain religious teachings of Islam, both contained in the Quran, Hadith, and the opinions of the ulama.

METAFORA DAN IDEOLOGI FILM IKLAN MANDIRI SECURITAS Handriyotopo, H.,; Lastoro, GR Lono; Gustami, SP
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 10 No. 2 (2018)
Publisher : Institut Seni Indoensia Surakarta

The Mandiri Securitas advertisement film is a corporate advertisement that contains a persuasive message to increase brand image as a leader in investment in the Stock Exchange or trusted banking investment in Indonesia. The metaphor in the Mandiri Securitas advertisement contains cinematographic images that borrow keris culture to be sided with banking culture. This qualitative descriptive study uses a semiotic approach to appropriate verbal and visual messages from the system of rhetorical marks "Minus One". The content of visual rhetoric and verbal rhetoric on the Mandiri Securitas advertisement was reviewed by Roland Barthes's semiotic theory, because it was considered capable of uncovering the relationship of the sign meaning behind the denotative marker system and connotative markers from the ideology of Mandiri Securitas advertisements with theÂ theme of empu keris (keris maker). The results of this study prove that the application of the "Minus-One" method is very helpful to find and recognize the roles played by the constituent elements of a film construction. The Mandiri Securitas advertisement film is an example of the appropriation of the tradition world for the benefit of the modern world. The tradition world is not displayed in its entirety as it is, but is displayed partially and determined based on the image of the modern world wants to construct as an imagery form of advertising.Â Keywords: Metaphor, rhetoric, Semiotics, and ideologyÂ

APROPRIATION OF METAFORA IN FILM ADVERTISING “MANDIRI SECURITAS” Handriyotopo, Handriyotopo; Lastoro, GR Lono; Gustami, SP
Capture : Jurnal Seni Media Rekam Vol. 10 No. 1 (2018)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v10i1.2181

Mandiri Securitas Advertising Film is an advertising film using the rhetoric strategy of visual communication of the kris masters as a creative approach. The theme as a basic idea for the creation of the Mandiri Securitas advertisement film seeks to understand the effort of working hard to produce details from the master's work to produce a keris blade, created with metaphorical rhetoric to represent the image of Mandiri Securitas in serving its customers whether they can work well or not by looking at each the role of the political rhetoric domain and banking rhetoric in both. The purpose of this study was to critically identify the two domain metaphorical rhetoric by looking at each role of the constituent elements of the Mandiri SecuritasÂ advertising film. This research method uses descriptive qualitative deconstruction by "appropriation minus one" technique through the dismantling of the banking domain and the domain of perkerisan to see the position of the filmmatic metaphorical rhetoric of the Mandiri Securitas Â advertisement. Advertising films contain constituent elements such as visual, audio, animated effects and voice over that support the formation of advertising metaphors. Through appropriation "minus one" can be found the position of visual rhetoric of the keris domain is able to deliver messages from products desired by Mandiri Securitas , but if "animated text" and "voice over" are removed, there is no rhetorical relationship in both.

METAFORA DAN IDEOLOGI FILM IKLAN MANDIRI SECURITAS Handriyotopo, H.,; Lastoro, GR Lono; Gustami, SP
Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Vol. 10 No. 2 (2018)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/bri.v10i2.2332

The Mandiri Securitas advertisement film is a corporate advertisement that contains a persuasive message to increase brand image as a leader in investment in the Stock Exchange or trusted banking investment in Indonesia. The metaphor in the Mandiri Securitas advertisement contains cinematographic images that borrow keris culture to be sided with banking culture. This qualitative descriptive study uses a semiotic approach to appropriate verbal and visual messages from the system of rhetorical marks "Minus One". The content of visual rhetoric and verbal rhetoric on the Mandiri Securitas advertisement was reviewed by Roland Barthes's semiotic theory, because it was considered capable of uncovering the relationship of the sign meaning behind the denotative marker system and connotative markers from the ideology of Mandiri Securitas advertisements with theÂ theme of empu keris (keris maker). The results of this study prove that the application of the "Minus-One" method is very helpful to find and recognize the roles played by the constituent elements of a film construction. The Mandiri Securitas advertisement film is an example of the appropriation of the tradition world for the benefit of the modern world. The tradition world is not displayed in its entirety as it is, but is displayed partially and determined based on the image of the modern world wants to construct as an imagery form of advertising.Â Keywords: Metaphor, rhetoric, Semiotics, and ideologyÂ

APROPRIATION OF METAFORA IN FILM ADVERTISING “MANDIRI SECURITAS” Handriyotopo, Handriyotopo; Lastoro, GR Lono; Gustami, SP
Capture : Jurnal Seni Media Rekam Vol. 10 No. 1 (2018)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v10i1.2181

Mandiri Securitas Advertising Film is an advertising film using the rhetoric strategy of visual communication of the kris masters as a creative approach. The theme as a basic idea for the creation of the Mandiri Securitas advertisement film seeks to understand the effort of working hard to produce details from the master's work to produce a keris blade, created with metaphorical rhetoric to represent the image of Mandiri Securitas in serving its customers whether they can work well or not by looking at each the role of the political rhetoric domain and banking rhetoric in both. The purpose of this study was to critically identify the two domain metaphorical rhetoric by looking at each role of the constituent elements of the Mandiri SecuritasÂ advertising film. This research method uses descriptive qualitative deconstruction by "appropriation minus one" technique through the dismantling of the banking domain and the domain of perkerisan to see the position of the filmmatic metaphorical rhetoric of the Mandiri Securitas Â advertisement. Advertising films contain constituent elements such as visual, audio, animated effects and voice over that support the formation of advertising metaphors. Through appropriation "minus one" can be found the position of visual rhetoric of the keris domain is able to deliver messages from products desired by Mandiri Securitas , but if "animated text" and "voice over" are removed, there is no rhetorical relationship in both.

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