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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi Harmonia: Journal of Research and Education Jurnal Ilmu Komunikasi ANDHARUPA JADECS (Journal of Art, Design, Art Education and Culture Studies) Texture : Art and Culture Journal Acintya Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam Gelar : Jurnal Seni Budaya Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Pendhapa Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Jurnal Desain DESKOVI : Art and Design Journal Dinasti International Journal of Education Management and Social Science PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT ARTISTIC : International Journal of Creation and Innovation CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION International Journal of Social Science ARTCHIVE: Indonesia Journal of Visual Art and Design East Asian Journal of Multidisciplinary Research (EAJMR) Offscreen: film and television journal Jurnal Sains Informatika Terapan (JSIT) Soshum: Jurnal Sosial dan Humaniora Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology Paradigma: Jurnal Kajian Budaya Arty: Jurnal Seni Rupa Serat Rupa: Journal of Design

Handriyotopo Handriyotopo

Institut Seni Indonesia Surakarta

Author-ID : 4273362

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Articles

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DESIGN PROMOTION MEDIA FOR REOG PONOROGO WITH GRAPHIC MOTION OF WAYANG KULIT Gheraldi Waskito Ajiprabowo; Handriyotopo Handriyotopo
ARTISTIC : International Journal of Creation and Innovation Vol 1, No 1 (2020)
Publisher : Institut Seni Indonesia Surakarta

Reog Ponorogo art is an Indonesian cultural heritage that must be preserved in the mid of current cultural competition nowadays. One of the ways to preserve Reog art is by introducing it to the wider community, especially the younger generation. The purpose of this design is to produce motion graphic media to introduce Reog Ponorogo traditional art. This design uses the 5W+1H approach, with the following stages: 1) reviewing the problems; 2) developing with the relevant questions; 3) developing the answers of those questions; 4) making the right solution. The result of this study shows that the design of Reog Ponorogo motion graphics can be the right media to provide information about Reog art to the public, especially millennial youth. This motion graphic media is quite comprehensive, because it is completed with supporting media such as posters, print ads, merchandise, and Instagram.

Tinjauan Iklan Running Text Dan Banner Di Media Televisi Handriyotopo Handriyotopo
Ornamen Vol 2, No 1 (2004)
Publisher : Institut Seni Indonesia Surakarta

When television world in IndonesiaÂ sprout, whatÂ isÂ beingÂ happened by staÂtion of television have competition display the its pre-eminent event each. AuÂdience TV now only by using remote control can enjoy the event more than 12 channels of television stations. And only with the second calculation canÂ go toÂ the channel as desiring of where he likes. Becoming problem when event break for the advertisement of to most audience TV will remove the its channel to other station. This matter will apprehend the advertiser company causing is not effective is hour display the the advertisement and will cause downhill it their omset. All marketing of consumer product will be made confused as respects to that. Conscious of the situation hence emerge. The advertisement of banner and running texts to support the campaign advertisement the core important and boost up the number sale in consequence audience forced to see to display the though message submitted by very limited.Keyword:Â running text, banner, hard selling, channel, remote control

Analisis Semiotik Iklan Layanan Masyarakat Anti Korupsi MTI dan ICAC Handriyotopo Handriyotopo
Ornamen Vol 3, No 1 (2006)
Publisher : Institut Seni Indonesia Surakarta

Campaign Anti Corruption has been declared as national movement. Those way campaigns which have been done by LSM Masyarakat Transparancy Indonesia represent positive effort to create good society and government and also to return the state authority in the world.Comment of advertisement of society service by MTI or ICAO (Independent Commission against Corruption) in many countries that have a high grade corruption quite enough to realize that the corruption will not bring the kindliness but will harm and break the nation and state. Societies require to be awaked from the importance of wipe out corruption up to its roots, because society doesnâ€™t aware the danger yet and corruption come to be culture. The Semiotic analyze of advertisement of society service by MTI and ICAC will get the meaning interpretation which is full of visual sign either through verbal and non verbal. Itâ€™s through the C.S. Pierce semiotics approach with Pierce triadic theory in semiosis course and Roland Bartesh in the mean expressed of sign by denotative and connotative.The making process of advertisement of society service needs creativity in expression of advertisement communication procedure. There is 11 masterpiece of anti corruption advertisement of society service which is analyzed with semiotic approach that writer take away from the MTI website. The advertisements have been published around 1998 to 2001.Keyword: semiotic, anti corruption, semiosis, denotative, connotative, myth, sign of adverstisement of society serviceÂ

Pencitraan Budaya Media Televisi Terhadap Penikmatnya Handriyotopo Handriyotopo
Ornamen Vol 4, No 1 (2007)
Publisher : Institut Seni Indonesia Surakarta

In audiovisual television image, media culture almost a part of contemporary society life. In the social culture construction the influence of each other culture is so awful. The influence patch on the society so quickly and closely in audience marrow. The culture which is construction and image by television media is for capitalism. The society couldnâ€™t choose the capital owner culture symbol because that just for business. Artistic show culture which has local identity doesnâ€™t attract the capital owner. In Indonesia itâ€™s out of the ring because of television spread phenomenon. It seems only popular and contemporary show that can support these business media. The national culture value which has culture identity disappears by hegemony of global culture. The media beholder couldnâ€™t do anything over by a barrel capitalism media show that fulfilling with consumerisms try to offering image and meaning in a while. Keyword: Media Culture, Image, Television

DESAIN MASKOT DAN PROMOSI PARIWISATA KOTA MUARA TEWEH KALIMANTAN TENGAH Rintania Rosita Citra Dewi; Handriyotopo Handriyotopo
Pendhapa Vol 10, No 2 (2019)
Publisher : Institut Seni Indonesia Surakarta

Promotion is an important tool for the development of the tourism industry which is being promoted by the government. Likewise for the city of Muara Teweh in Central Kalimantan Province, which is developing the tourism economic sector. Promotional activities are important so that the potential for superior and unique tourist destinations can be an alternative for tourists to visit the province of Central Kalimantan. The design of tourism promotion in Muara Teweh city with a visual approach using mascot as a promotional strategy through the concept of visual identity has a different persuasive appeal to the promotion approach that has been done before. The mascot creation method begins with qualitative research with field observations through the design stages of design principles namely sketches, tumbnails, experimentation, and design executions that incorporate visual elements from endangered Kalimantan animal figures, namely Orangutans, Honey Bears, and Hornbills. The combination of these three animal element figures became the city mascot of Muara Teweh named "Arai" which means happy (spirit). Thus "Masai Arai" is expected to be able to represent the visual identity of the promotion of the city of Mura Teweh, Central Kalimantan, to support the communication process of message promotion through above-line advertising media and below-line media as well as merchandise.Keywords: Promotion, Mascot, Muara Teweh Tourism

GAYA POP ART SEBAGAI IDE DASAR PERANCANGAN ULANG CORPORATE IDENTITY DAN PROMOSI BARBERSON HAIRCUT Arif Suryawan Suryawan; Handriyotopo Handriyotopo
Pendhapa Vol 10, No 1 (2019)
Publisher : Institut Seni Indonesia Surakarta

Barberson Haircut merupakan perusahaan yang bergerak dibidang jasa cukur rambut, berlokasi di Ceper, Klaten. Barberson Haircut belum memiliki corporate identity yang konsisten, sulit dikenali dan kurang menarik. Melalui pendekatan riset kualitatif dan swot analisis untuk mengetahui kekuatan yang diperlukan dalam perancangan identitas visual yang baru dengan tahapan perancangan identitas yang tepat. Perancangan ulang corporate identity dengan gaya pop art sebagai strategi kreatif visual agar konsumen lebih mengenal Barberson Haircut. Berdasarkan tahapan perancangan dan strategi kreatif perikalanan, hasil dari perancangan ini berupa logo, stationery set, merchandising, dan media promosi. Manfaat perancangan ini yaitu memberikan identitas baru untuk membedakan Barberson Haircut dengan barbershop lain, dan mengenalkan Barberson Haircut kepada audiens.Kata Kunci : corporate identity, barbershop, pop art, promosi

Pembentukan Persuasif Dalam Struktur Naratif Pada Iklan Gopay Indonesia Versi Bumbu Rahasia Dari Bu Sisca Yang Bikin #Lebihenak Alfiani Kristiana Dewi; Handriyotopo Handriyotopo
CITRAWIRA : Journal of Advertising and Visual Communication Vol 2, No 2 (2021)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v2i2.4015

The concept of an advertisement aimed at modern society can no longer rely solely on the description of a product. Because basically people can find their own info from a product using their smartphone. Therefore, an advertisement must be designed in such a way that it really attracts potential consumers. Persuasive messages need to be packaged well in order to achieve the target to influence consumers to use the company's products. The research "Pembentukan Persuasif Dalam Struktur Naratif Pada Iklan Gopay Indonesia Versi Bumbu Rahasia Dari Bu Sisca Yang Bikin #LebihEnak " aims to find a persuasive formation of a product advertisement used by modern society, namely Gopay Indonesia e-money through narrative analysis of one of the advertising versions, namely Bumbu Rahasia dari Bu Sisca yang Bikin #Lebihenak. The research method used is descriptive qualitative by collecting data through documentation, observation, and literature study. This research uses narrative theory from Bordwell-Thompson which sees the narrative elements consist of plot and story, space, time, characters, and narrative. The results showed that the formation of persuasion to grow awareness and product introduction was formed from each narrative element.

Dimensi Etis Iklan, Studi Kasus Pada Iklan Sampo Anti Dandruff dan Iklan Belanja Online di Media Televisi Ni Luh Putu Ratna Suandari; Fajri Rahma Pratiwi; Handriyotopo Handriyotopo
CITRAWIRA : Journal of Advertising and Visual Communication Vol 2, No 2 (2021)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v2i2.4013

The ethical dimension related to advertising ethics towards advertisements broadcast on television media often violates the rules. The case study of the Pantene advertisement version of "Anti Drandruf Ads" played by Anggun C. Sasmi and the online shop version of the Shopee advertisement with Korean artist Black Pink were criticized by KPI regarding broadcast hours and their effect on children. The perspective of this research is the ethical dimension by Kevin Johnston and Tanya Robertson, with descriptive qualitative research methods interpretive analysis of advertising criticism. The evaluative finding of advertising art criticism in this study is that the morality of advertising ethics by comparing it with other products orally is still considered reasonable but the advertising dimension is negative. In the case of the Shopee advertisement with the Black Pink artist, it contains elements of sexism that should not be consumed by children.

Kajian Pelestarian Songket Pandai Sikek dengan Pendekatan Etnofotografi Novia Sisca Haryani; Handriyotopo Handriyotopo
DESKOVI : Art and Design Journal Vol 5, No 1 (2022): JUNI 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/deskovi.v5i1.1772

Penelitian yang judul, “Kajian pelestarian songket Pandai Sikek dengan pendekatan etnofotografi” ini merupakan bentuk kajian dari hasil penelitian sebelumnya untuk membuat karya Photo Story documenter yang merupakan perwujudan dari apa yang dilihat, didengar, dan dibaca dari berbagai media baik itu jurnal, majalah dan media sosial yang berhubungan dengan kawasan Pandai Sikek. Dalam penelitian ini, penulis mengulas fenomena-fenomena yang terjadi dengan tenunan di Pandai Sikek, menganalisis dan merujuk pada sumber fenomena tersebut sehingga dapat muncul kepermukaan dan diinterpretasikan menjadi hasil penelitian. Dengan menggunakan pen-dekatan etnofotografi untuk mempelajari lebih jauh tentang konservasi songket Pandai Sikek. Fotografi dalam karya etnografi berfungsi sebagai media untuk menyampaikan fenomena atau momen secara fatual dan terpercaya. Hasil akhir dari penelitian ini berupa pemahaman kehidupan subjek secara akurat tanpa di buat-buat dan dengan konteks yang sesuai.

DI BALIK CITRA IKLAN SHAMPOO PANTENE (Makna Bias Gender pada Iklan Pantene versi Labels Against Women di Televisi). Rahmi Dyah Pratiwi; Handriyotopo Handriyotopo
TEXTURE : Art and Culture Journal Vol 1, No 2 (2018)
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Surakarta

ABSTRACTThis papaer is research on Pantene Shampoo advertisement Labels Against Women which visualizes gender bias and sexism. The aims are to find out messages, to outlines images conveyed through audio-visual advertising by comparing gender culture in Indonesia. Using qualitative descriptive research methods through Julia Kristevaâ€™s intertextual semiotic analysis. Analyze the frames of each scene to describe the ad as a whole, describing signs that contain elements of gender culture. As a result, this Pantene advertisement campaigned for gender equality, and determined working women as the targets. Keywords: advertisingPantene, gender, semiotics, and intertextuality.ABSTRAKPenelitian iklan Shampoo Pantene â€œLabels Against Womenâ€ memvisualkan bias gender dan seksisme untuk mengetahui pesan-pesan, menguraikan citra yang disampaikan melalui audio-visual iklan dengan mengkomparasikan sbudaya gender di Indonesia. Menggunakan metode penelitian deskriptif kualitatif melalui analisis semiotika intertekstualitas Julia Kristeva. Menganalisis frame tiap adegan untuk menggambarkan iklan secara keseluruhan, mendeskripsikan tanda yang mengandung unsur budaya gender. Hasilnya, iklan Pantene ini mengkampanyekan kesetaraan gender, dan menentukan wanita pekerja sebagai konsumen.Kata kunci: iklan Pantene, gender, semiotika, dan intertekstualitas.

Co-Authors Aisyah, Chairini Ajiprabowo, Gheraldi Waskito Alfiani Kristiana Dewi Ana Rosmiati Anung Rahman Arieska Wulandari Arif Suryawan Suryawan Aris Setiawan Asya Ari, Ilham Musyafa Atnin, Sepba Fri Basori, Alif Catur Nugroho Catur Nugroho Cendharana, Nanda Aqshal Chairini Aisyah Chairini Aisyah Dela Cahyaning Permata Delfin Febriansyah Dewi, Sari Kesuma Ega Damayanti Eko Supriyanto Fadilla, Alya Nur Fajri Rahma Pratiwi Febriansyah, Delfin Fenda, Intan Yulia Febbyu Gheraldi Waskito Ajiprabowo Handita Kesoema, Ivan Hikmawan, Dhika Ramahani Kusumoningrum, Ipung Dyah Lastoro, GR Lono Mulyani, Try Muthia Anas Salma Ni Luh Putu Ratna Suandari Nova Wulan Priyandani Novia Sisca Haryani Pahlevi, Syahtuta Rahul Permata, Dela Cahyaning Prilosadoso, Basnendar Herry Pujiono, Bagong Puri, Litya Ainunning Putra, Rahdan Hutama Putri, Alifia Ananda Qonita, Khoirunnisa Raden Ersnathan Budi Prasetyo Rahmi Dyah Pratiwi Ramadhan, Aditya Wahyu Ramadhani, Dhika Ramadhani, Putri Munadiyah Ranang Agung Sugihartono Reno Abdurahman Reno Abdurrahman Rintania Rosita Citra Dewi Rosita Yuni Sera Rustim Rustim Rustim Rustim Rustim, Rustim Sekarnegara, Zafira Saraswati Yasmin SP Gustami Sunarmi Sunarmi Suyanto, S., Tatik Harpawati Tatik Harpawati Try Mulyani Try Mulyani Utami, Thesa Resi Sila Widayaningsih, Nur Hanifati Wulandari, Arieska Yuninggar Renaningtyas

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