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Pengaruh Country of Origin, Brand Familiarity, Dan Kepercayaan Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Padang Astra Prima Budiarti; Yasri Yasri; Erni Masdupi
Jurnal Praktik Bisnis Vol 8, No 1 (2019)
Publisher : Jurnal Praktik Bisnis

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Abstract

The research is proposed to determine the influence of country of origin, brandfamiliarity, and trust towards consumers of Samsung smartphone purchase decision in Padang. The population in this research were the Padang citizens who do not have smartphone. The number 100 respondens as research sample is determined by using Hair formula and elected by using purposive sampling techniqe. Primary and secondary data are used in this research. Analysis data technique is using path analysis dan hypotesis test by using t test with SPSS version 21.0 is used to analyzed the data. The result of this research shows that the country of origin and brand familiarity are positively and significantly affect consumer trust. Furthermore, country of origin, brand familiairty, and trust all together have a significant influence to purchase decision but individually only brand familiarity and trust that have a significant and positive effect to purchase decision.
ANALISIS HUBUNGAN JANGKA PANJANG NASABAH DENGAN BANK SYARIAH (Studi Kasus pada Bank Syariah di Kota Padang-Sumatera Barat) Yasri Yasri
Jurnal Bisnis dan Ekonomi Vol 13 No 2 (2006): VOL. 13 NO. 2 SEPTEMBER 2006
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

The objective of this research is is to analyze the long-term relationship between syariah banks in Padang and their customers, so that the structure of direct and indirect of exogenous variables on the relationship between banks and their customers can be formulated. The population of this research is all customers of syariah in Padang West Sumatera.  The sample size comprises 380 sample units, which is selected with proportional cluster random sampling. The analysis technique is path analysis. The research indicates that indirect influences of each exogenous variable bigger than the direct influence. The correlation of each exogenous variable is highly significant. Total influence all of exogenous variables on endogenous ones is 70,60%. Three of six exogenous variables, i.e, commitment, empathy and trust have bigger influences on the  long-term relationship between the banks syariah and their customers. Mean while, the smallest influence is given by equality and dependence.Key words: long-term relationship, commitment, empathy and trust.
EFFECT OF ATTENTION PARENTS, EMOTIONAL INTELLIGENCE, AND STUDENT ACHIEVEMENT MOTIVATION OF STUDENT LEARNING OUTCOMES IN ACCOUNTING SKILLS SMK PADANG OF WEST SUMATRA Elen Lukmaneria; Yasri Yasri
Jurnal Kajian Pendidikan Ekonomi Vol 2, No 1 (2015): Jurnal Kajian Pendidikan Ekonomi
Publisher : Program Magister Pendidikan Ekonomi (S2)

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Abstract

The problem in this research is : 1) how much influence parents' attention to the skills of emotional intelligence on Accounting Students , 2) How much parental influence on achievement motivation in Accounting Expertise Students , 3) how big is the influence of emotional intelligence on achievement motivation in Accounting Expertise Students, 4) how much influence parents' attention on learning outcomes in the Student Accounting Expertise, 5) how large the influence of emotional intelligence on learning outcomes on student Expertise accounting, 6) how much influence achievement motivation on learning outcomes in the Student accounting Expertise SMK Padang. This research is descriptive associative. The population were students in Accounting Skills Competency in SMK Negeri 2, 3, and 4 Padang totaling 809 people. Proportional sampling technique was purposive sampling insidential, with a sample of 268 students. Data analysis techniques are SEM analysis. The results showed that: 1) the attention of parents significantly influence emotional intelligence skills Accounting Students of SMK Negeri Padang, 2) a concern of parents tsiswa significant effect on achievement motivation in Accounting Expertise Students of SMK Negeri Padang, 3) a significant effect of emotional intelligence the achievement motivation in Accounting Expertise Students of SMK Negeri Padang, 4) parental significant effect on student learning outcomes in Accounting Expertise SMK Padang, 5) emotional intelligence no significant effect on student learning outcomes in Accounting Expertise SMK Padang, 6) achievement motivation has no significant effect on student learning outcomes in Accounting Expertise SMK Padang. Based on the above results, it can be concluded that to improve student learning outcomes in Accounting Expertise SMK Padang expected student learning environment, especially the family environment that is attention to more parents by providing supervision .Keywords : Attention Parents, Emotional Intelligence, And Student Achievement Motivation Of Student Learning Outcomes
PENGARUH MOTIVASI KERJA, KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA BANK NAGARI Afni Can; Yasri Yasri
Jurnal Riset Manajemen Bisnis dan Publik Vol 4, No 1 (2016): Jurnal Riset Manajemen Bisnis dan Publik
Publisher : Program Studi Magister Manajemen

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Abstract

This study is intended to analyze the effects of work motivation, job satisfaction and organizational commitment to the performance of employees working in the Bank Nagari. The population in this study amounted to 1,449 employees and a sample of 313 respondents. Analysis of data using a proportional sample data. Data using questionnaires, observations and corporate data.Results of the study concluded that : 1) Motivation of significant and positive impact on job satisfaction at Bank Nagari, 2) Motivation give significant and positive impact on organizational commitment to the Bank Nagari, 3) job satisfaction affects insignificant and negative towards the organization's commitment to the Bank Nagari , 4) Working motivation give positive significant effect on employee performance Bank Nagari, 5) Job satisfaction does not give significant positive effect on employee performance through intervening Bank Nagari organizational commitment, 6) organizational commitment has a significant positive effect to employee performance Bank Nagari. Keywords: workmotivation, job satisfaction, organizational commitment, employeeperformance
PENGARUH PRODUK, HARGA, LOKASI DAN PELAYANAN TERHADAP KEPUTUSAN PASIEN UNTUK MELAKUKAN PEMERIKSAAN DI LABORATORIUM KLINIK SETIA LABORA KOTA PAYAKUMBUH. Sastrismal Sastrismal; Yasri yasri
Jurnal Riset Manajemen Bisnis dan Publik Vol 2, No 1 (2014): Jurnal Riset Manajemen Bisnis dan Publik
Publisher : Program Studi Magister Manajemen

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Abstract

The purpose of this study was to analyze the effect of product, price, place and Patient Care Against Decision To Conduct Examination In Clinical Laboratory Faithful Labora Payakumbuh. This type of research is causative, where the research was to analyze the effect of one variable with another variable. As the population in the study were patients who came to the laboratory examination Clinical Laboratory Labora Faithful. The research sample was taken with accidental sampling technique. The sample size was determined using the formula of Cooper and Emory. In this study, the sample size was 94 patients for the study comprised of 51 men and 42 women .. Research data sourced from primary data obtained from questionnaires submitted to respondent. Data analysis techniques using descriptive and inductive analysis through regression analysis. Hypothesis testing using t-test at α = 0.05. The results showed that: (1) Product Variables significantly influence the decision to choose the laboratory to examine the sig = 0.022 (2) Variable price significantly influence the decision to choose the laboratory to examine the sig = 0.001. (3) The variables significantly influence the decision to choose the laboratory for examination with variable sig = 0.009 and significant service to the patient's decision in choosing a laboratory to conduct spot checks with sig = 0.024. KeyWordrs : Patient Decision to Conduct Examination
The effect of destination image on revisit intention with memorable tourism experience (MTE) as intervening variable Wiranti Tasia; Yasri Yasri
Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.235 KB) | DOI: 10.24036/mms.v1i4.48

Abstract

The purpose of this research was to analyze: (1) The effect of destination image on memorable tourism experience, (2) The effect of destination image on revisit intention, (3) The effect of memorable tourism experience on revisit intention, (4) The effect of destination image on revisit intention through memorable tourism experience as a intervening variable or as a mediating variable. The type of this research is quantitative research. The population of this study were all tourism of Air Manis Beach with the numbers of samples in this study were 380 respondens. This study was analyze using SmartPLS 3.0. The result on this research indicate (1) There is a significant effect of Destination image on memorable tourism experience, (2) There is a significant effect of Destination image on revisit intention, (3) There is a significant effect of Memorable tourism experience on revisit intention, (4) There is a significant effect of Destination image on revisit intention through memorable tourism experience as a intervening variable or as a mediating variable.
The impact of brand image and authenticity on Padang City users of Gojek's brand love and loyalty Agus Harianto; Yasri Yasri
Marketing Management Studies Vol. 3 No. 2 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i2.363

Abstract

This study is to analyze the effect of brand authenticity and brand image on brand love and brand loyalty of Gojek users in the city of Padang. The research method used is descriptive quantitative analysis with SmartPLS 3.0 as an analytical tool. With Purposive Sampling as a sampling technique and 250 samples for Gojek users in the city of Padang in 2022. The research is: (1) There is a significant influence between Brand authenticity and Brand Love. (2) There is a significant influence between Brand love and brand loyalty. (3) There is a significant influence between Brand image and brand love, and (4) There is a significant influence between Brand image and brand loyalty. (5) There is a significant effect of Brand Authenticity on Brand Loyalty in mediating Brand Love. (6)There is a significant effect of Brand Image on Brand Loyalty in mediating Brand Love
Pengaruh Intrapersonal Constraints, Interpersonal Constraints dan Risk Attitude Terhadap Travel Intention Pada Destinasi Wisata Lembah Harau Sintia Anisa; Yasri Yasri
Transformasi: Journal of Economics and Business Management Vol. 3 No. 2 (2024): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.1580

Abstract

The purpose of this study is to analyze the extent of the influence of Intrapersonal Constraints, Interpersonal Constraints and Risk Attitude in increasing Travel Intention in Harau Valley Tourist Destinations. The population studies the entire society with an uncertain number. The research sample is West Sumatran tourists who know the Harau Valley Tourism Destinations and will travel as many as 150 people with the purposive sampling method. The survey method was conducted using a structured questionnaire, where respondents were asked to give their responses to experiments in Harau Valley Tourist Destinations. Covariance-based structural equation modeling (CB-SEM) is used to analyze hypothetical relationships in research models. The findings suggest that all direct effects in the proposed model have a significant influence
The Influence Of Brand Love On Brand Loyalty Through Self Esteem And Susceptibility To Normative Influence As Moderation Variables To Consumers Iphone Product Users In Padang City Ario Rezki Wibowo; Yasri Yasri
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): OKTOBER: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.217

Abstract

This study aims to analyze and prove the effect of brand love on brand loyalty through self-esteem and susceptibility to normative influence as moderating variables. This research was conducted on consumers who used iPhone products at least twice. The data used in this study is primary data obtained by distributing questionnaires to consumers who use iPhones in the city of Padang. The data analysis technique used in this study is the Structural Equation Model (SEM). Data processing is done with Partial Least Square (PLS). Based on the results of testing the hypothesis that has been done, it was found that brand love has a positive effect on brand loyalty. In addition, self-esteem and susceptibility to normative influence also affect consumer brand loyalty to iPhone products in Padang City. The results of the indirect influence test show that self-esteem and susceptibility normative influence are able to mediate the relationship between brand love and consumer brand loyalty in using iPhone products in Padang City.