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All Journal Jurnal Mahasiswa Fakultas Hukum Jurnal Teknik Sipil Unika Soegijapranata : G-SMART (Geoteknik, Struktur, Manajemen Konstruksi, Sumber Daya Air, Transfortasi) Formosa Journal of Multidisciplinary Research (FJMR)
David Widianto
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

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The Influence of E-Wom and Product Quality on iPhone Purchase Decisions among People in Jombang City David Widianto; Supriyono
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9542

Abstract

IPhone is one of the best products for most people, but in reality the iPhone still gets low reviews from the public. This is partly because the quality of iPhone products is still not good. The purpose of this research is to determine the influence of Electronic Word of Mouth and product quality on iPhone purchasing decisions among people in Jombang City. This research uses primary data obtained from distributing questionnaires and secondary data obtained from literature and the internet. The sampling method used was purposive sampling of 100 respondents. The data analysis method used is Partial Least Square (PLS). The results of this research show that: (1) Electronic Word of Mouth is able to increase iPhone purchasing decisions among people in Jombang City. (2) Product quality can increase iPhone purchasing decisions among people in Jombang City.
Co-Authors Abram Arry Purwadana Rendra Willy Saputra SUPRIYONO Yohanes Yuli Mulyanto