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All Journal Majalah Ilmiah Warta Dharmawangsa Jurnal Bisnis Corporate Journal Economic Management and Business
Muhammad Asnawi
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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PERANAN STRATEGI MANAJEMEN SUMBER DAYA MANUSIA UNTUK MENINGKATKAN PRODUKTIVITAS KERJA KARYAWAN Muhammad Asnawi
Jurnal Warta Dharmawangsa No 49 (2016)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v0i49.162

Abstract

PENGARUH PEMBERIAN BONUS DAN INSENTIF TERHADAP PRESTASI ATLET PADA KOMITE OLAHRAGA NASIONAL INDONESIA (KONI) SUMATERA UTARA Muhammad Asnawi; Martha Uli Simanjuntak
Jurnal Bisnis Corporate Vol 4, No 2 (2019)
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v4i2.486

Abstract

PENGARUH JUMLAH PRODUK DAN POLA PEMBELIAN TERHADAP DISTRIBUSI PRODUK PINTU UPVC PADA PT. SMART TECHTEX MEDAN Retno Juniarti; Muhammad Asnawi; Mierna Zulkarnain
Journal Economic Management and Business Vol 1, No 1 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/.v1i1.2134

Abstract

Based on the results of the research with the t test, it is known that the tcount value of the variable number of products (X1) is 9.259 which is compared to ttable of 1.69092 which means 9.259 > 1.69092 so that H0 is rejected and Ha is accepted, which means that the variable number of products has a significant (significant) effect) with distribution variables. In addition, the results of the research using the t-test showed that the t-count value of the purchasing pattern variable (X2) was 2.467 which was compared to t-table 1.69092 meaning 2.467 > 1.69092 so that H0 was rejected and Ha was accepted, which means that the Purchasing Pattern variable had a significant effect (Significant). ) with distribution variables. Furthermore, the results of the research with the f test, it is known that the value of fcount = 4.389 which is compared with ftable of 3.26 means fcount > ftable (4,389 > 3,26) so H0 is rejected and Ha is accepted which means that the variable number of products and purchasing patterns together positive and significant effect on the distribution of UPVC door products at PT. Smart Techtex Medan. Based on the determination test, it is known that the percentage of the effect of the number of products (X1) and Purchase Pattern (X2) on the distribution (Y) is 0.823 or 82.3% while the remaining 17.7% is influenced by other factors not examined. 
PENGARUH DISPLAY (PAJANGAN) DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK COCA COLA PADA PT. COCA COLA AMATIL MEDAN PLANT Adhis Audrylla Alwis; Muhammad Asnawi
Journal Economic Management and Business Vol 1, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v1i2.2832

Abstract

Penelitian ini dilakukan di PT. Coca Cola Amatil Medan Plant bertujuan untuk mengetahui dan menganalisis pengaruh Display (pajangan) dan kemasan terhadap keputusan pembelian produk Coca cola. Jenis penelitian adalah penelitian kuantitatif. Populasi dalam penelitian ini sebanyak 100 orang dan sampel penelitian sebanyak 100 orang. Sumber data yang digunakan yaitu data primer dan data sekunder yang diperoleh dari wawancara kepada pihak perusahaan. Hasil penelitian ini menunjukkan bahwa variabel display (pajangan) berpengaruh secara positif dan signifikan terhadap keputusan pembelian produk Coca Cola pada PT. Coca Cola Amatil Medan Plant. Pada variabel kemasan tidak berpengaruh terhadap keputusan pembelian produk Coca cola pada PT. Coca Cola Amatil Medan Plant. Secara simultan, berdasarkan hasil penelitian menunjukkan bahwa variabel display (pajangan) dan kemasan berpengaruh positif dan signifikan terhadap keputusan pembelian produk Coca cola pada PT. Coca Cola Amatil Medan Plant sebesar 22% sedangkan sisanya sebesar 78% dapat dijelaskan oleh variabel yang tidak diteliti dalam penelitian ini.
Co-Authors Adhis Audrylla Alwis Martha Uli Simanjuntak Mierna Zulkarnain Retno Juniarti