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Djumillah Hadiwidjoyo
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Pengaruh Penerapan Customer Relationship Management PT. Telkomsel terhadap Pelanggan KartuHALO di Kota Malang Setyorini, Wahyu; Hadiwidjoyo, Djumillah
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (643.506 KB)

Abstract

Today, a lot of changes caused by the era of globalization. A rapid change and dynamic on all sides as in the field of technology, culture, economy, social, and others create a  tight pattern competition.  In technology, mobile phones or commonly called a cell phone while this is no longer goods expensive which can only be owned by certain society. An high interested public to a cell phone can be an opportunity for the provider telecommunication operator service providers to compete. In the condition of the competition marketing strategies that which concerns 4 P not easily used to clinch a share of the market because of competitors will also do the same thing so that the strategy tending to able to eat the high fees. Hence the need of innovation strategy practiced  by the business doers provider to be able to stand before competition PT. Telkomsel can get a great benefit when its customers are large amounts of these loyal on its products, but the threat also wide open if Telkomsel cannot keep the credibility of its service to customers and company. Hence, customer relationship management strategy implemented by  PT. Telkomsel to maintain credibility products and services to customers. To nurture and facilitate relations between Telkomsel and customers then company build a customer service offices Telkomsel named GraPARI that is short for of graha pari sraya. Besides as service offices, focusing to serve clients grapari also provides the sale of their products.Keywords : Customer Relationship Management, Identify, Differentiate, Interact, Customize, and Loyality
Pengaruh Variabel Celebrity Endorser Terhadap Citra Merek L’oreal (Studi Produk L’oreal Paris Total Repair di Fakultas Ekonomi dan Bisnis Universitas Brawijaya) Zakiya Sabdosih; Djumillah Hadiwidjoyo
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.701 KB)

Abstract

:The use of celebrities in various advertisements is one of the effective marketing strategy to gain or maintain market share.  In recent years, using celebrity endorsers has become more and more common. The use of celebrities as endorsers is expected to give a positive association to the link between celebrities and products offered.Celebrity endorsement is one of the most popular methods of promotion in the worldwhich take important part of a product marketing campaign.  Furthermore,  influence of celebrity endorser is formed by several factors that can be found  from the celebrity endorser himself, these factors are trustworthiness, expertise, attractiveness, respect and similarity. The purpose of this research  is to unveil the positive effects that celebrity endorsement has on a brand’s image and to discover the most important factors that an effective endorsement relies on.To discover the customers’ response towards the product and brand image that celebrities are endorsing, five variabel will be analyzed in this research.The intention for choosing this topic was to see how effective using a celebrity to endorse hair productin Brawijaya University.Keywords : Celebrity endorser, trustworthiness, expertise, attractiveness, respect, similarity, brand image, advertising.
Pengaruh Variabel Celebrity Endorser Terhadap Citra Merek L’oreal (Studi Produk L’oreal Paris Total Repair di Fakultas Ekonomi dan Bisnis Universitas Brawijaya) Sabdosih, Zakiya; Hadiwidjoyo, Djumillah
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

:The use of celebrities in various advertisements is one of the effective marketing strategy to gain or maintain market share.  In recent years, using celebrity endorsers has become more and more common. The use of celebrities as endorsers is expected to give a positive association to the link between celebrities and products offered.Celebrity endorsement is one of the most popular methods of promotion in the worldwhich take important part of a product marketing campaign.  Furthermore,  influence of celebrity endorser is formed by several factors that can be found  from the celebrity endorser himself, these factors are trustworthiness, expertise, attractiveness, respect and similarity. The purpose of this research  is to unveil the positive effects that celebrity endorsement has on a brand’s image and to discover the most important factors that an effective endorsement relies on.To discover the customers’ response towards the product and brand image that celebrities are endorsing, five variabel will be analyzed in this research.The intention for choosing this topic was to see how effective using a celebrity to endorse hair productin Brawijaya University.Keywords : Celebrity endorser, trustworthiness, expertise, attractiveness, respect, similarity, brand image, advertising.
Pengaruh Penerapan Customer Relationship Management PT. Telkomsel terhadap Pelanggan KartuHALO di Kota Malang Setyorini, Wahyu; Hadiwidjoyo, Djumillah
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today, a lot of changes caused by the era of globalization. A rapid change and dynamic on all sides as in the field of technology, culture, economy, social, and others create a  tight pattern competition.  In technology, mobile phones or commonly called a cell phone while this is no longer goods expensive which can only be owned by certain society. An high interested public to a cell phone can be an opportunity for the provider telecommunication operator service providers to compete. In the condition of the competition marketing strategies that which concerns 4 P not easily used to clinch a share of the market because of competitors will also do the same thing so that the strategy tending to able to eat the high fees. Hence the need of innovation strategy practiced  by the business doers provider to be able to stand before competition PT. Telkomsel can get a great benefit when its customers are large amounts of these loyal on its products, but the threat also wide open if Telkomsel cannot keep the credibility of its service to customers and company. Hence, customer relationship management strategy implemented by  PT. Telkomsel to maintain credibility products and services to customers. To nurture and facilitate relations between Telkomsel and customers then company build a customer service offices Telkomsel named GraPARI that is short for of graha pari sraya. Besides as service offices, focusing to serve clients grapari also provides the sale of their products.Keywords : Customer Relationship Management, Identify, Differentiate, Interact, Customize, and Loyality
Co-Authors Wahyu Setyorini Zakiya Sabdosih