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Implementasi Elaborated Likelihood Model (ELM) Dalam Iklan Kampanye Pilpres Jokowi-Ma’ruf 2019 Ofi Hidayat; Nikmatus Solihah
Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Vol 8, No 2 (2021): Juli-Desember
Publisher : Program Studi Komunikasi Penyiaran Islam Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37064/jki.v8i2.10725

Abstract

PEMBERDAYAAN DAN PENINGKATAN POTENSI KEARIFAN LOKAL DAERAH, MELALUI PENGELOLAAN BADAN USAHA MILIK DESA Ofi Hidayat; Muhammad Muthahari Ramadhani
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3584

Abstract

BUM Desa as a quasi-public organization needs a special strategy because BUM Desa is branded as a state-owned company at the village level which is still synonymous with ineffective and inefficient institutions. The purpose of this study is to see how the strategy of the existence of BUM Desa in the era of competition and economic and digital openness is required to be able to develop and increase competitiveness, especially in Paser Regency which is a candidate for the gateway to the new capital city of Indonesia. The research method used is descriptive qualitative by taking BUM Desa which has developed, and which is still in the basic stage. The results showed that the implementation of the BUM DESA program was mainly in two villages that had two different levels, namely Modang Village and Padang Jaya Village. This is because Capacity Development in the business world has been running in Padang Jaya Village, this is the basis for being substantially superior because the Padang Jaya village government prioritizes processes and trust in the community and local wisdom and is supported by high village income (PAD Desa) in the village. that prioritizes local culture or MSMEs from the community. Based on the assessment of the classification of BUMDes development in Paser Regency, Padang Village BUMDes are in the "Developing" BUMDes category or arguably the only BUMDes that have progressed in Paser Regency compared to BUMDes in Modang Village which are still in the "Basic" category. The results showed that the level of success of the BUM DESA program in community economic empowerment can be seen from the level of community participation, income levels of BUM DESA members and the level of community welfare. In addition, the implementation of the BUM DESA program in Modang Village and Padang Jaya Village in empowering business entities received an explanation of strengthening Individual Capacity, namely in 3 aspects including Personality capacity development where BUMDesa Padang Jaya got a superior personality capacity than BUMDesa Modang, then Capacity Development in the world work, so that Padang Jaya Village is substantially superior because the Padang Jaya village government prioritizes process and trust in the community and local wisdom and is supported by the high village income (PAD Desa) in the village based on the classification assessment of BUMDesa's development in Paser Regency, which is included in the BUMDesa category. “Developing” or arguably the only advanced BUMDesa in Paser Regency compared to BUMDesa in Modang Village which is still in the “Basic” category.
Analisis Persepsi Makna Ketauhidan Penonton Film Tarung Sarung (Studi pada Mahasiswa Universitas Teknologi Sumbawa) Mita Supianti; Ofi Hidayat
Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Vol 10, No 1 (2023): Januari-Juni
Publisher : Program Studi Komunikasi Penyiaran Islam Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37064/jki.v10i1.16948

Abstract

JARINGAN KOMUNIKASI MASYARAKAT SUMBAWA DALAM MELESTARIKAN SATERA JONTAL SEBAGAI AKSARA ASLI SUMBAWA Ulfha Lestari; Ofi Hidayat
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2023): Juli 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v6i2.7873

Abstract

The Satera Jontal script can be said to be one of the literary cultures of the Sumbawa people which is still maintained today. one of the causes of the lack of knowledge of Sumbawa people about Satera Jontal is due to the degradation of the Sumbawa language, especially in villages. Many still use Indonesian when speaking so there must be a return to the language first and then Satera Jontal can exist like before. This topic is interesting to study because the existence of the Satera Jontal script is currently also experiencing serious problems because it can be said to be endangered so it is necessary to analyze how the communication network is formed in Sumbawa society in an effort to maintain their local script, namely Satera Jontal. Researchers used a qualitative approach and the type chosen was descriptive qualitative with the basis of communication network analysis research. This research uses snowball sampling technique to determine research subjects and then analyzed using Communication Network Analysis to see what kind of communication network is formed between research subjects in preserving Satera Jontal. Most of the Sumbawa community knows about the local script Satera Jontal, but only a few can read and write it. The survey results indicate that information about Satera Jontal is more often obtained from traditional leaders or community figures who have broader knowledge and experience of Satera Jontal. In addition, the community communication network related to Satera Jontal forms a large clique and a personal network model that has an interlocking personal network, which has centralized information exchanged and only spread to a few people within the network. Data analysis indicates that within the formed communication network, each subject plays a different role. Some serve as Hubs (central information sources), Components (part of the network), Bridges (connecting different groups), while others form Cliques (interconnected relationships). The proximity factor, both in terms of family relations and friendships, also influences communication among them.